Geoff Chapman - TATOC review

TATOC Annual Conference 2014 – Together We Can

Annual Conference 2014Celebrating 25 Years

TATOC and TATOC Consumer Helpline Review



SPECIAL OCCASION



WE'RE 25



GOOD COMPANY



NEW AFFILIATION?



CONFERENCE UPDATE REPORT

16th TATOC CONFERENCE



TATOC MISSION

“TATOC exists to safeguard and enhance the timeshare holiday experience for existing and prospective owners and to be the voice of timeshare owners.”



TATOC BELIEF

•Genuine timeshare products, including resorts, points-based schemes and holiday exchange programmes, correctly sold and well managed, represent a high-quality, cost-effective, long-term holiday purchase and an excellent holiday experience for owners.

•The future of timeshare is vitally dependent on a good understanding and relationship between timeshare consumers and all aspects of the timeshare industry.



TATOC UPDATE

•Five Year Plan•Activities•Media•Helpline



Five Year Plan

Recognition

Membership

Helpline

Funding

Codes of Conduct & Practice

Accreditation

Exit Strategies

Europe



• Defensive• On the back foot• Historic image• Lack of knowledge• Perception• Animosity



RECOGNITION•Resorts •Resort Committees Industry •Government Bodies Owners



RECOGNITION

Five Year Plan:

• To be recognised and respected as the largest and best independent representative body for timeshare owners in Europe

• To be the knowledgeable • The place to go



RECOGNITION

Resorts Resort Committees Industry Government Bodies Owners



RECOGNITION

Resorts Resort Committees Industry Government Bodies OFT, BIS, CAB, ECC, Trading Standards



RECOGNITION

Resorts Resort Committees Industry Government Bodies Owners



MEMBERSHIP

The more members we have, the stronger we will be

Awareness, publicity, & recruitment campaign



MEMBERSHIP

• Individual members 465• Resort members 92 Recruitment campaign in the UK Recruitment campaign in Europe Developers & Management Companies TATOC Ambassador programme



HELPLINE TATOC Consumer Helpline



HELPLINE

Mark, Francis and Harry



FUNDING

TATOC CostsTATOC £73,000Helpline £91,000

£164,000•We want to be independent•Focus on money from owners•Charity•Other funding streams



LIMITED COMPANY

CHIEF EXECUTIVE

DIRECTORS

EMPLOYEES

REGISTEREDCHARITY

CHAIRMAN OF BOARD OF TRUSTEES

TRUSTEES



ACCREDITATION TATOC Resort Accreditation



ACCREDITATION

• 37 Accredited resorts• 30 Accreditation visits 2014• 2 new Accreditations in March• More to come• 28 re-inspection visits 2014• Upgraded process and report



ACCREDITATIONOffer to all our members

POWER OF 3



ACCREDITATION

POWER OF 3

The ownersThe companies

The resort



MODEL



ACCREDITATION



POWER OF THREE

•TATOC Member Resort•TATOC Accredited Resort•TATOC Affiliated Company

Consumer Kite-mark of Excellence



ACCREDITATION

•Consumer confidence•Consumer ‘Kite-mark’ of quality•Wide ranging benefits•ALL OUR MEMBER RESORTS?



ACCREDITATION

Still to do:

• Complete resale companies• Points Clubs etc.



AFFILIATION

•Proud of our relationships with the industry•Proud of our affiliation programme•Codes of Conduct & Practice



SAIL IN THE SAME SHIP

HMS Timeshare



SAIL IN THE SAME SHIP

Proud of the company that we keep



EXIT Exit Strategies



TIMESHARE COIN



SEMINAR

Sold out and owner run resorts

• Resort Healthcheck• Perpetuity – legislative developments• Timeshare Taskforce• Tourism VAT• Constitutions, exit, ethical requirements



SEMINAR

• Yesterday was an incredible success• Unexpected surprise



ON THE SAMESONGSHEET



OFT Project



OFT PROJECT



ALSO UNDERWAYReview of the European Directive:•BIS•CSES



REVIEW OF 2008/122/EC

EC Evaluation study 2008/122/EC

“Assess the degree to which the objectives of Directive 2008/122/EC have been achieved

i.e. to contribute to the proper functioning of the internal market and to achieve a high level of consumer protection in marketing, sale and resale of timeshares and long-term holiday products as well as exchange contracts.”



REVIEW OF 2008/122/EC

Assess specific additional consumer protection issues in the timeshare sector, which are not covered by Directive 2008/122/EC, including newly emerging commercial practices



ALSO UNDERWAY

Stakeholder Workshop OFT Project •Review •Stakeholder•Workshop



MEDIA

•Website •Sharetime•Facebook •Twitter



TATOC WEBSITE

TATOC March 2013 - February 2014

• Total number of visitors: 185,467 • Total number of unique visitors: 76,845• Average visitors per month: 15,455• Greatest number of visitors from:

GB, US, Spain, Thailand, Ukraine



SHARETIME MAGAZINE WEBSITE

Sharetime March 2013 - February 2014

• Total number of visitors: 78,776 • Total number of unique visitors: 29,955

Average visitors per month: 6,500• Greatest number of visitors from:

US, GB, Ukraine, Russia, Poland



FACEBOOK/TWITTER

February 2014

•FACEBOOK: 214 Followers•TWITTER: 90+ Followers



There might be challenges:

WILL

Geoff Chapman - TATOC review

Business

Transcript of Geoff Chapman - TATOC review