Geocoding for the Telecom Industry

TelUG Webinar #2

Randy Frantz Nick Patel Jeff Rogers

May 14, 2014

TelUG Webinar Series

Date Topic

April 3 Backhaul Network Planning (available on website)

May 14 Geocoding for the Telecom Industry

June 19 GTG / ETI – Monitor, Manage, and Monetize your Telecom Network

Sept TBD

Oct TBD

esri.com/telug

Webinar Logistics

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Randy Frantz Manager of Telecommunications and LBS

Geocoding for the Telecom Industry

Today’s Speakers

Esri Product Manager Content Team

Nick Patel Jeff Rogers

Esri Program Manager

Why Users Need to Geocode? Geocoding is a critical first step in realizing the value of GIS

Analytics

Enrichment

Location

Directions

Places

Basemap

Geocoder

An Organization’s Data

Val

ue

The ArcGIS Platform Enabling GIS Everywhere

Desktop Web Device

Server Online Content and Services

Portal

In the cloud and on-premise…

Geocoding is integrated across the ArcGIS platform

ArcGIS.com ArcGIS Desktop

ArcGIS Apps and SDKs

Developers

Solutions

http://solutions.arcgis.com/telecommunications/

Geosearch

Reverse Geocoding

Geocoding

ArcGIS Geocoding Features

Address Standardization

Address/Asset Management

Geosearch

• Interactive search for Assets, Addresses, Places and Points of Interest

• Modern user driven experience

- Suggestions for addresses

- Boosts result for local areas so you can type less information to find the correct location

• Use it to Locate Customers

- Determine Service Availability

• Power field operations

Geocoding

• Geocoding tables of addresses or assets

- Spreadsheets, Database

- Addresses: single line or multiple fields

• Enriched Results

- X,Y, Display extents

- Standardized results

- Match Confidence

Reverse Geocoding

• Convert locations on a map to a standardized addresses

• Can be used to enrich/describe locations

• Helpful for locating a customer address or verifying a location against customer data.

Address Standardization

• Clean up and standardize tables of addresses from different business units

• Identify duplicate addresses

How to get started with ArcGIS Geocoding

ArcGIS Online Account

Address Data

Geocoding Tool and the World Geocoding Service On-Premise Geocoding with StreetMap Premium

ArcGIS Desktop

ArcGIS Geocoding and ArcGIS Online

ArcGIS.com ArcGIS Online Account

My Content Add Item Re-Match Enrich and Analyze

Geocoding Challenges for Telecom Organizations

• Historic database is not spatial and cannot be mapped - Data not available for spatial interrogation or analysis

- Could lead to wrong assumption that customer is not in a service territory

• Locations need to be accurate - Determine what services are available to a given house or business

- Assign customers to the correct equipment

- Problems finding customers or assets to repair troubles or install new services

- Inability to geocode customer locations in rural areas

• Addresses exist in multiple databases. - Reporting requirements may not be met effectively

ArcGIS Geocoding Targets the Best Available Location

• ArcGIS interrogates an address and matches it against the best available reference data for that address

• The search process falls back until the match meets a high level of confidence

• Results include rooftop location if available in addition to street front location

Rooftops and Street Entrances

Street Addresses

Street Location

Postal Location

City

Enhancing Geocoding with Local Knowledge

Verified Address Data Collected Onsite From a Mobile Device ArcGIS Collector

ArcGIS Build Locator Build Composite Locator Deploy for my Organization 401 La Colina Redlands CA

Embedding Local Knowledge in a Global Solution Composite Locators

401 La Colina Redlands CA Search

Verified Address Locator

Esri World Geocoding Service

Esri StreetMap Premium Locator

Geocoding an Organizations Assets

Asset Data From a Mobile Device From an Address

Build Locators with ArcGIS

Geosearch Geocode

Access Ready to Use ArcGIS Locators

Esri Hosted Geocoding Services +105 Countries 80% of Worlds Population India, Japan China* and South Korea*

On-Premise Geocoding Esri StreetMap Premium Data and Locators

Developers.arcgis.com

Summary

• Value of ArcGIS platform

• Geocoding capabilities and features

• Geocoding options

- Esri ready to use Geocoding

- Geocoding is flexible : build your own and ready to use

- Integrate with the platform and ArcGIS Apps

• Geocoding helps drive critical GIS workflows with accurate locations!

Wrap Up & Questions

Randy Frantz Manager of Telecommunications and LBS rfrantz@esri.com

Joe Johnson Marketing Coordinator - Telecommunications joe_johnson@esri.com