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Medicx Media Solutions provides consumer health information and technology-driven data solutions for leading OTC, Pharma, and CPG health brand

advertisers to increase the effectiveness of customer acquisition, retention and branding programs across online and traditional marketing channels.

Geo-Medical Targeted Consumer Advertising

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Hyper-Local Targeting

Medicx maintains the largest HIPAA compliant claims database used to identify specific Zip+4 geographic areas that have well above average propensity or

prevalence to align to a certain set of diseases and health related characteristics.

Our goal is to minimize waste and enable delivery of highly targeted hyper-local audiences that perform for our clients online

and offline campaigns.

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Effectiveness of Targeting Zip+4

Top 3% of Zip+4's Top 3% of Zip Codes0%

5%

10%

15%

20%

25%

30%

35%

40%

45% 41%

16%

Allergy Prevalence

Using the power of automated predictive modeling and HIPAA-certified Zip+4 aggregated health insurance claims and self-reported medical survey data, Medicx

connects you to the highest prevalence areas.

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Databases Available

mScores™ Zip+4 Aggregated Health Claims Data De-Identified & HIPAA Certified

mScores Plus™ Self-Reported Health and Lifestyle Surveys Opt-in/Permission only

mScores Enhanced™ Zip+4 Aggregated Registration & Operational Data Zip+4 JAVA Script Codes (Cookies) Zip+4 IP Address

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mScores™

Zip+4 Aggregated Health Claims Data The only HIPAA certified, privacy safe Geo-Medical TargetingTM &

consumer health analytics database derived from U.S. medical and prescription insurance claims.

Over 3 billion+ medical and prescription claims Hyper-locate high prevalence medical conditions, brand and

generic treatments, health behaviors, insurance coverage and wellness interests and more

At no time does mScores maintain, store or have access to any personally identifiable information or personal health information (PII or PHI) that can be directly linked to an individual

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mScores Plus™

Zip+4 Aggregated Survey Responder Data Over 20 million self-reported surveys, aggregating medical

ailment and treatment data. Can also be used at individual responder level for direct

marketing campaigns…email, postal, data appends Collected from subscriber (Opt-In) completed general

lifestyle surveys add audience scale extend reach into CPG & OTC

– health related conditions – OTC brands– CPG health foods, etc– Fitness, diet supplements, etc

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mScores Enhanced™

Zip+4 Aggregated Registration and Operational Data Collected from Opt-in subscribers who complete a lifestyle

survey and from profits and not-for-profits who license their registration data to third parties

200 million online opt in registrants Medicx only licenses the link between registrant cookie or

IP address & Zip+4

At no time does mScores Enhanced maintain, store or have access to any personally identifiable information or personal health information (PII or PHI) that can be directly

linked to an individual

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Create More Efficient Media Buys

Accessing our data allows the brand to drill down to Zip+4’s to identify prospective patient audiences and be more efficient with their media buys

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Geo-Medical Targeting Connects to Your Target Consumer

Highest Prevalence Hyper-local Target Areas Medical or health condition & treatment specific user

segments Audiences aggregated by zip+4 scored segments

– Interwoven and modeled

Consumption Patterns & Related Health Attributes Medication compliance Co-morbidities Insurance coverage

Co-pay tiers

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Our Data Applications

Build Audience Centric Targets Inform media plans (pre-planning) Targeted Direct Marketing

Email Direct Mail Targeted inserts (newspapers and magazines)

Online Display Ad and Broadband Video Targeting Medicx partners with a number of ad networks, online publishers and

exchanges that have integrated the data into their cookie targeting platforms

The database platform has been installed or has equipped the top networks, exchanges and publishers

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In discussions

In discussions

Analytical Solutions

ActuatoRx™ Matchback Analysis & ROI Measurement Transforms anonymous online user information by linking to their registration

information from previous opt-in Integrates 200 million plus CAN-SPAM compliant email addresses & over 110

million household names & postal addresses Enables comprehensive ROI Measurement with pre and post test analyses for

display ad or broadband video campaigns Links to offline prescription sales databases

Analyze Rx sales lift for measured ROI via Medicx partner

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Summary: GeoMedical Targeting Minimizes Waste and Improves ROI

Hyper-Local Targeting in High Prevalence or Treatment Areas

Zip+4 targeting pinpoints the highest prevalence and consumption areas for diagnosed sufferers and treatments.

Privacy protected and HIPAA certified

Delivers more relevant audiences with evidence of higher likelihood to respond to your offers and deliver improved ROI

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*

*Mailer Mailer Email Marketing Metrics Report 2009

Open Rates using Medicx Data

Click Thru Rates using Medicx Data

18.28* 6.31%

OPEN RATESCLICK RATES*

PERFORMANCE

Brands Working With mScores

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APPENDIX

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Zip+4 Claims De-Identification Process – Patent Pending

DE-IDENTIFIED Consumer Household

Database

Unique ID Replaces:Last NameFirst Name

DOB GenderAddress

Zip+4 is retained

DE-IDENTIFIED Healthcare Claims Database

Unique ID Replaces:Last NameFirst Name

DOBGenderAddress Z

Zip+4Claims

Database

Pharmacy ClaimsPhysician ClaimsHospital Claims

Irreversible Removal of all PIIHIPAA Certified

Proprietary De-IdentificationTechnology

Common data de-identification of Consumer Database PII protects Consumer privacy and allows Zip+4 append & linkage to Health data

Consumer DatabaseHealth Data Repository

Third Party Data Integrator

Match & LinkHealthcare Data to Zip+4 to output file

HIPAA Certified

Non-PIIHealth Data Repository

HIPAA Certified

Automatic Predictive Modeling Engine& Zip+4 Scoring

Health Data Provider

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ROI Measurement Via Closed Loop Technology

An "outside in” measurement approach by collecting data from the edge of the Internet (anonymous opt-in co-reg data

gathered from interactions with users) to map online addresses to postal data and

anonymous prescription claims data

Rx lift for Test and

Control Group by Rx and

Patients in a Pre/Post test measurementCONVERSIONS

A prospect who views an ad and doesn't interact with it or “clicks” then abandons may still take some action and may likely seek out the advertiser through search or conclude a sales

transaction in a Pharmacy. By measuring the ”pre and post-impression actions" the influence on Rx fulfillment, patient starts and share lift can be quantified and an ROI determined.

CLICKS

EXPOSURES

180+ MillionWeb Site

registration with Online Addresses Linked to

Zip+4

Offline De-identified

Rx Transactional

Database

Rx ROI Measurement

mScores TargetDATA

MANIPULATIONCleanseMatch

De-identifyIntegrateAppend

In

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Tactical Applications Field Force & Physicians

Target consumers within a radius of high decile prescriber geo’s (or sales territories), or low Brand Z share areas to drive consumer awareness, physician interactions, voucher redemptions, and adoption

Target practitioners online across Internet by specialty, group practice, decile prescriber rankings

Managed Care Target consumers within a radius of high Brand X share plans with high copays, low Brand Z share

plans with low copays, or by co-pay tier and formulary status to drive consumer awareness, physician interactions, voucher redemptions, and adoption

Insurance Coverage Target un/under insured with free trial and/or co-pay offset vouchers and patient assistance programs

Medication Compliance Target consumers that are “average compliers” of drugs as they will be your most cost-efficient

responders to compliance and persistency related efforts Co-morbidities

Target conditions that are risk factors or known drivers of your target diagnosis

Seasonality Example: Higher incidence of target diagnosis during certain times of the year

National Awareness Events Examples: Healthy Lung Month (October), Respiratory Care Week (Oct. 25-31), Great American Smoke

out (November 19)

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