Genomics.entrepreneurship@UBC Social Media Workshop
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Transcript of Genomics.entrepreneurship@UBC Social Media Workshop
Tools for Scientific Storytelling
genomics.entrepreneurship@UBCBen Paylor - @benpaylor
Amy Elderkin - @vancityamyNovember 26th, 2013
Social Media - #scitweets
• 9:00-9:10: Introductions
• 9:10-9:50: Why Should You Communicate?
• 9:50-10:50: How to Use Social Media?
• 10:50-11:00: Break
• 11:00-12:00: Group Case Work
SCHEDULE
@scienceadvocacy
Science Communicationat the Banff Centre
2-week Intensive Workshop20 Participants admitted each year
Covers: Communication, Writing, Podcasting, Video Production, Media Training, Public Speaking, Drinking, Etc.
http://www.banffscience.ca/
Lesson’s Learnt
1. Be aware: You Are A Brand
2. Getting outside your comfort zone will benefit your career
3. Improving your communication skills will be valuable regardless of what you do
4. There are numerous training/educational opportunities out there - use them
• Dedicated science journalists are increasingly rare (Science blogs increasingly common)
Changing Face of Science
• Difficulties maintaining public trust in science
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Developing for “Alternative” Skills
Building A Community Around Scientific Progress
Moral Imperative to Communicate
“A Social (Media) Contract for Science”
“Urgent and unprecedented environmental and social changes challenge scientists to define a new social contract. New fundamental research, faster and more effective transmission of new and existing knowledge to policy- and decision-makers, and better communication of this knowledge to the public will all be required to meet this challenge.”
- Jane Lubchenco,President of NOAA (09-13)
Deficit VS Public Engagement Model
Nisbett 2012
Why Scientists Should Communicate
@Nancy_Baron
20082013
•Powerful news aggregator•Dialogue with others at conferences•Create professional networks / Develop personal identity•Social Media (Facebook, Twitter) use both predicts and increases citations of papers
Why use Twitter?
Mainstream media coverage led to 72% more citations!
http://youtu.be/1w8MBAM5lqo?t=18s
Social Media and Science
The Effects of Social Media on ScienceA (meta) case study
#ArsenicLife
#mermaids
#Neutrinos
#RipplesOfDoubt
Lesson’s Learnt
•#socialmedia provides scientific scrutiny•Discussion will take place regardless of whether
scientists are engaged•“Blog or be blogged about”
•Influence is not limited to science itself•(Social) Media influences public opinion & policy
Group Case StudiesSocial Media and Science
Deep Sea Exploration:Engaging the Public
Arctic Research:Finding Funding
Greenhouse Gases:Public/Policy
Understanding