Call our New York Office at 845-331-9000E-mail: info@sitourusa.com

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Sales Opportunities Across the Snowsport and Resort Industry

Sitour will help you take advantage of the ski industry ecosystem as we partner to provide multimedia guidance, live info on mountain conditions, and local activities thru print, LEDs, promotions, interactive maps and Mobile.

Together we invent and apply solutions to a diverse, active, and technical audience in and beyond this uniquely valuable environment where they reveal powerful data thru real-time tracking and social sharing … all day.

Sales Prospects across this $10 billion industry = Consumers and Professional Individuals + Resorts + Online/Offline Retailers + Equipment and Fashion Manufacturers

1000 Resorts Worldwide... 100+ Across the United States

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Austria - Germany - Italy - USA

Czech Republic - Slovakia - Japan

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Overview of Our Ski Resort Media and Promo Events

SitourUSA is the global leader in ski resort media marketing - see www.SitourUSA.com We understand what drives winter sport passions and what drives brand performance.

For over 40 years we have been inventing multimedia methods to connect brands with a fun, active, and affluent audience in their favorite environment ... on and thinking about the mountains... Where it's Apres-Ski all day!

We have perfected a multimedia distribution system to manage print, electronic billboards, hands-on sampling promotions, and mobile marketing campaigns at our destination partners - over 100 resorts in the United States and 1,000 around the world.

Invite us to share ideas on how to make strong connections to the audience we know and love - because we are: … joyful families ... affluent singles ... fashionable tourists ... consistent buyers.

With an income twice the national average, skiers are the "Upscale Active" consumers who WORK HARD - - - PLAY WELL

Call our New York Office at 845-331-9000

Client Relationships

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Snow Sport Consumer Profile

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20 Million Unduplicated Consumers 50 million Ski Resort Visits Over 1 Billion Served . . . Every season

Gender: Occupation:Male 55% Professional/Managerial

46%

Female 45% Owner 26%

Age: Income:

Kids/Teens 5–17 15% Average $85,000Young Adults 18 – 34 35% <$30,000 10%Adults 35 – 49 39% $30,000– $40,000 8%50+ $40,000– $50,000 7%

$50,000– $60,000 7%Media Target 18 – 49 67% $60,000– $75,000 12%Media Target 25 – 54 57% $75,000– $100,000 14%

$100,000– $150,000 15%Snowboarder Average Age: 22 years

old$150,000– $200,000 10%

Skier Average Age: 41 years >$200,000 10% Status: Education:Singles 27% College Graduate 66%Married No Kids 11% Post-Graduate Work 29%Households with Kids 50% In College 9%Empty Nesters 12% Students 12%

11%

Source: Nielsen, NSAA – National Ski Area Association

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100+ Ski Resort Network in All Regions

100+ Ski Resort Network of Long-term Partners

Afton Alps, MN Alpine Valley, MI Angel Fire, NM Appalachian Ski Mtn, NC Beaver Mountain, UT Beech Mtn, NC Belleayre, NY Big Boulder, PA Black Mtn, NH Bogus Basin, ID Bolton Valley, VT Boreal, CA Boston Mills, OH Brandywine, OH Bretton Woods, NH Brian Head, UT Bristol, NY Bromley, VT Brundage Mtn, ID Bryce Mtn, VA Camelback, PA Catamount, NY Chestnut Mtn, IL China Peak, CA Cranmore, NH Crotched Mtn, NH

Crystal Mtn, MI Darthmouth Skiway, NH Diamond Peak, NV Dodge Ridge, CA Donner Ski Ranch, CA Greek Peak, NY Gunstock, NH Hidden Valley, NJ Hidden Valley, PA Hunter Mt., NY Jack Frost, PA Jay Peak, VT Jiminy Peak, MA Kirkwood, CA KissingBridge, NY Lookout Pass, ID Loveland Basin, CO Mad River, OHMassanutten, VA Mohawk Mtn, CTMontage Mtn, PA Mountain Creek, NJ Mountain High, CA Mt Abram, ME Mt Kato, MN Mt Shasta, CA

Mt Spokane, WA Nashoba Valley, MA Northstar, CA Ober Gatlinburg, TN Okemo, VT Paoli Peaks, IN Peek n Peak Resort, NY Pine Knob, MI Red Lodge Mtn, MT Red River, NM Roundtop, PA Royal Gorge, CA Saddleback, ME Sandia Peak Ski Area, NM Schweitzer Mtn, ID Shawnee Mountain, PA Sierra-At-Tahoe, CA Silver Mountain, ID Ski Bradford, MA Ski Plattekill, NY Ski Santa Fe, NM Ski Snowstar, IL Ski Sundown, CT Ski The Ridges, NC Smugglers’ Notch, VT

Snow Bowl, MT Snow Creek, MO Snow Trails, OH Snowbird, UT Snowshoe / Silvercreek, WV Soda Springs, CA Song Mt, NY Stratton, VT SugarBowl, CA Sugar Mt, NC Sunlight Mtn, CO Swain, NY Terry Peak, SD Timberline, WV Titus Mountain, NY Tyrol Basin, WI Wachusett, MA Waterville Valley, NH Welch Village, MN Whitetail, PA Wildcat, NH Willamette Pass, OR Wilmot Mtn, WI Wintergreen, VA Winterplace, WV

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Ski Resort Media: OOH Place-based Permanent and Digital

Lift Corrals Ski/Snowboard Racks and Workstations• Maximum exposure as riders wait in the lift line for the next run. • Located at the head of each lift increases visibility to everyone. • Audience is typically in lift line from 5-15 minutes. • Required resort safety messages surround your advertising.

• Double sided creative can be seen from either side of the display. • Display ads are available on ski/snowboard racks and

work bench stations. • Riders remember advertising to locate their equipment.

Panorama Trail Map In-lodge Posters• Key focal point of every resort. • Satellite maps found throughout the resort. • Required for guest safety and resort

navigation. • Brand association establishes implied resort sponsorship.

• No place is frequented more than the lodge. • Skiers start, eat lunch and end the day with après

ski in the lodge. • Our poster displays are located at key point-of-purchase locations.

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Ski Resort Media: OOH Place-based Permanent and Digital

LED Digital Media NetworkLift Towers• Create custom 15 - 30 sec. advertising spots• Advertisements mixed with resort content information, including weather, resort events, trail conditions, etc.

• Our lift tower vertical display format puts your message at eye level. • The framing system is contoured for the lift

tower structure for greater visibility and readability.

Ski Resort Media: OOH Place-based Permanent and Digital

LCD Digital Media Network Digital and Mobile - iSKI App• Create custom 15 - 30 sec. advertising spots• Advertisements mixed with resort content information, including weather, resort events, trail conditions, etc.

Multimedia advertising and sponsorship across:• Trail Maps & status• Weather Alerts• Live Cams • Personal activity tracker• Friend finder• Travel planner• Trophy competition

Ski Resort Media: OOH Place-based Permanent and Digital

Go Mobile…We encourage all ads and promotions to include Mobile device interactivity.Let’s discuss custom Digital ideas for your agenda .

Digital and Social Media Integration

Digital media solutions are integrated into all media and events for measurement,

research optimization, and ROI

App Development

Micro-sites

Mobile Web

Tablets

Social Integration

E-mail

Photo Marketing

Data Collection

Weather - Alerts - Forecasts - Interactive Trail Maps & Status - Resort News - Live Cams Personal Activity Tracker - Buddy Chat - Friend Finder - Travel planner - iTrophy competition

www.iSki.cc

Mobile App Opportunities Worldwide or in any of 15 Countries

Mobile App Campaigns and Digital Programs – iSki Trophy

Experiential Marketing Programs - Sampling Events Ideas

Ski resorts are the perfect environment to reach affluent, active families and adults. Get several hours per day of quality brand interaction in a positive environment.

• Mobile device charging stations

• “Bring-A-Friend” Industry Campaign

• Product Sampling on Mountain

• Condo/Hotel Sampling

• Ticket-Window Sampling

• Location takeover

• Ski School Programs

• Après-Ski Parties

• Ski Competitions

• Health Challenges

• More ideas at http://bit.ly/SitourUSAideas 16

Multi-Media Distribution Partners … Enhance Your Influence

Millions of website ads

50,000 radio spots

Mobile App integration

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Activation Programs - Automotive

Chevy Gas Friendly to Gas Free6 Display Vehicles12 Resort Sponsorships24 Activation Days 8 Automotive Product SpecialistsVehicle Demos 120k Targeted Highly Qualified Leads

Cadillac LAX Tour 5 Cadillac Display Vehicles 9 Tournament Sponsorships18 Activation Days Targeted high income familiesOn star and myCadillac App demos Branded Water BottlesAutomotive Product SpecialistsBrine Partnership

Activation Programs – All Seasons

Sampling Experiences

Aquaphor Lip Repair Zone National Winter Resort Tour Educating active lifestyle consumers on the benefits of Aquaphor Lip Repair 6 Activation Weekends 30k Samples Integrated Digital / Social Photo program

Sitour USA 195 Hurley AvenueKingston, NY 12401

845.331.9000 E-mail: info@sitourusa.com

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Thank You … Think Snow!

Activity Inspires EverythingHappinessAdventureHealthLoveLearningSuccessPride... Customers!Life.