Generic E-commerce Collateral EN

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Delivering the online world™

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E-commerce



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Retailing is no longer about online vs. bricks and mortar.

There is a new synergy between the two retail worlds:

• Enabling retailers to make more of both opportunities

• Creating higher customer expectations

The e-commerce imperative 2



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Online Shoppers Want

Targeted promotions

A better online shopping experience

Enhanced delivery visibility

A convenient delivery experience

Flexible returns



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Supporting Canadian E-commerce

SHOP BUY DELIVERYTRACKINGACQUIRE SHOPPER

RETURNS CUSTOMER LOYALTY



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Targeted Promotions

Your shoppers want….

Acquisition & Loyalty



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Online shoppers aremore likely to respond to offers

45%

of online shoppers are more likely to make additional purchases when retailers offer promotions

64%

of online shoppers are more likely to make additional online purchases from retailers who make suggestions

based on previous purchases

Source: 1 J.C. Williams: Canadian E-shoppers: The online shopping/buying experience, Canada Post Study 12-209, September 2012



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When you add Direct Mail to a multimedia campaign, campaign awareness can increase by 20% or more !

of online shoppers are interested in receiving sales offers and coupons by physical mail

61%

Source: J.C. Williams: Canadian E-shoppers: The online shopping/buying experience, Canada Post Study 12-209, September 2012



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• Higher impact, personal communication and campaigns that engage your customers and motivate them to respond.

• Attention grabbing campaigns to drive multi-channel traffic, generate sales and strengthen your brand.

• New customers, deeper relationships and greater customer lifetime value.

Leading data and analytics solutions

The power of our direct mail tools

of Canadians made anin-store purchase and

61%

39% an online purchase as a

result of a marketing piece received in the mail

Source: Direct Mail Omnibus, CPC #12-220, January 2013



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We can help you find your highest potential prospect customers.

We can also identify the postal codes with the greatest concentration of e-shoppers.

Target top online markets such as:Toronto Calgary Vancouver

Canada CompleteTM Lists

Canada Complete



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Online Shopping Experience

A Better Online Shopping Experience

Your shoppers want….



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…a better e-shopper experience

35% of online shopperswho abandon their

purchase do so as a result of shipping costs not

provided prior to checkout

of online shoppers feel that providing estimated shipping costs while

shopping is important

94%

Source: Omnibus Survey: CPC Marketing Research - Online Shopping Omnibus CPC#13-215, August 2013



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…a better e-shopper experience

of online shoppers feel that providing expected

delivery dates while shopping is important

70%

11% of online shoppers whoabandon their purchase

do so as a result of expected delivery date not provided prior to checkout

Source: Omnibus Survey: CPC Marketing Research - Online Shopping Omnibus CPC#13-215, August 2013



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One-stop Solutions

of online shoppers say that ease of checkout is important

Our solutions include:

• Comprehensive shipping services and options

• Upfront shipping information throughintegration with Web Services

• Enhanced check-out capabilitiesthrough AddressCompleteTM

We have the insights, expertise and tools to help you create a better e-shopper experience.

79%



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Canada Post can help you provide your customers with important choices:

Canada Post offers the widest range of B2C delivery services options available

Our Shipping solutions

Speed

Cost

Convenience

Canada Post is the preferred shipper of Canadian e-shoppers



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Web Services help you to deliver the online shopping experience your customers expect.

• Provide complete visibility on shipping costs and delivery dates

• Give your shopper the power to select how and when they receive their packages.

• Turn customer returns into returning customers by allowing shoppers to quickly and easily generate labels for returns.

• Host tracking information to keep shoppers on your site to increase share-of-wallet.

Web Services



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Reduce shopper frustration and

abandoned shopping carts

by providing shipping costs

and delivery dates upfront.



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AddressComplete

AddressCompleteTM validates customer addresses directly in the address fields on your website or application

• Reduce shopper checkout time and increase conversation rates

• Increase delivery and data accuracy

• Improve the online shopping experience and reduce abandoned shopping carts

• Supports the Mobile commerce experience



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Enhanced Delivery Visibility

Online shoppers want….

Tracking



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…enhanced delivery visibility

of online shoppers feel of online shoppers feel online tracking is online tracking is importantimportant

75% 75% of online shoppers of online shoppers track throughout the track throughout the delivery processdelivery process

77% 77%

Tracking



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Providing the Power to Track

● Host tracking information on your site to keep shoppers engaged and increase share-of-wallet.

● Provide shoppers with email delivery notification to ensure that your items get into the right hands quickly.

● Leverage delivery updates for additional marketing opportunities with motivated shoppers.

● Provide delivery visibility to increase shopper confidence and reduce customer service costs

Maximize the opportunities provided by our tracking capabilities and options:



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Delivery

Your shoppers want…Your shoppers want…

A Convenient A Convenient Delivery Delivery ExperienceExperience



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Delivery

…convenient and flexible deliveryof online shoppers are concerned about having to be at home to receive a delivery

44% of online shoppers are concerned about going elsewhere to pickup a package

41%

of online shoppers want the item to be left at the door when they’re not home

18% of online shoppers want items sent to a Post Office if they aren’t home for delivery

56%




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Perfecting the Delivery Experience

Web Services enables you to offer your shoppers the choice of how their parcel is delivered.

• Deliver to Post Office: Allows shoppers to have their parcel delivered directly to a nearby Post Office.

• Leave at Door: Parcel can be left at a safe location on the shopper’s property when not home for delivery.

• Do Not Safe Drop: Parcel will be made available for pickup at the designated post office.

Your shoppers have unique delivery needs. Making the right options available will result

in happy, returning shoppers.



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Our Unrivalled Network

Offer shoppers the best possible delivery experience through our unrivalled network

Canada Post delivers more parcels than any other carrier in Canada• In 2013, we delivered over 150M parcels to 35 million Canadians • The number of addresses keeps growing – by approximately 175,000 a year

We’re the only company to deliver to all 15 million addresses in Canada• 4.7 Million houses• 3.6 Million apartments/ condos• 3.9 Million Community Mailboxes• 800,000 Rural Mailboxes

And we have the largest retail network in Canada• Over 6,400 Retail Outlets• 1.7 Million Lock Boxes i.e. PO Box (primary delivery address)



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We have more retail post offices than bothMcDonald’s and Tim Horton’s locations combined.



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Our B2C Reach

Canada Post offers a superior delivery experience to 7.5M (49%) Canadian households

that live in apartments and rural areas

• 3.6M (23%) apartments and condos

• 3.9M (26%) in rural communities



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The Shopper Experience

And we offer an unrivalled delivery experience for your shoppers – in all communities, coast-to-coast.

VancouverGander



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Web Services allows you to provide

shoppers with the power to choose how items get delivered.



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Returns

Your shoppers want…Your shoppers want…

FlexibleFlexibleReturnsReturns



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of online shoppers feel that

a clear returns policy is important

76% of online shoppers feel

that the ease of making

returns/exchanges is important

69% of online shoppersbelieve it is most

convenient to include the return label in the

original purchase

70%


Returns



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Returns

…convenient returns

of shoppers who abandoned their

purchase do so over concerns about the

returns policy

13%




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Returns Done Right

Peel & Stick

Printable

Post Office

We provide industry leading solutions to help you offer your shoppers the most

positive, simplified and convenient returns experience possible.

● Complete returns visibility and better inventory management through tracking information

● Enhanced ability to understand, predict and manage returns

● Canada Post Parcel Returns offers the most affordable shipping solution in Canada

● Your shoppers can choose from several convenient options for returns



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Canada Post – Your Strategic Partner

Enhance the shopper experience Reduce shopping cart abandonment Grow through new customer acquisition and greater customer loyalty

We’ll help you deliver the online world to your customers – simply, effectively, and conveniently.

Our industry knowledge, our shopper insights, and our unmatchede-commerce capabilities will help you:

SHOP BUY DELIVERYTRACKINGACQUIRE SHOPPER

RETURNS CUSTOMER LOYALTY



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Contact your Canada Post commercial sales

representative today or visit

canadapost.ca/ecommerce

Generic E-commerce Collateral EN

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