Generic codes and conventions

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Codes: The way Justin is portrayed in this picture with messy hair that is all over shows a crazy side to him which supports the point made in the main cover line. The leather clothing and the chain around his neck all show rebellion as it is the stereotypical description of a biker. The black and white clothing matches the masthead as well as the cover lines and the main cover line. The red bold font makes it stand out and makes him seem powerful. Conventions: The colour scheme in this particular image is white black and red which portrays dominance and power. This magazine is aimed for women buyers therefore the colour red conveys ‘sexiness’. The direct mode of address of his facial expression is serious and makes it look like he’s looking directly at us. Through this it’s almost intimidating us but seductively rather than aggressively. His body language is straight up which conveys confidence as he is presented as ‘SUPER BOY’. The positioning of his leather jacket is to one side which is ‘sexy’ but not extremely seductive as this magazine may appeal to teenage girls.

Transcript of Generic codes and conventions

Page 1: Generic codes and conventions

Codes:The way Justin is portrayed in this picture with messy hair that is all over shows a crazy side to him which supports the point made in the main cover line. The leather clothing and the chain around his neck all show rebellion as it is the stereotypical description of a biker.

The black and white clothing matches the masthead as well as the cover lines and the main cover line. The red bold font makes it stand out and makes him seem powerful.

Conventions:The colour scheme in this particular image is white black and red which portrays dominance and power. This magazine is aimed for women buyers therefore the colour red conveys ‘sexiness’.

The direct mode of address of his facial expression is serious and makes it look like he’s looking directly at us. Through this it’s almost intimidating us but seductively rather than aggressively.

His body language is straight up which conveys confidence as he is presented as ‘SUPER BOY’. The positioning of his leather jacket is to one side which is ‘sexy’ but not extremely seductive as this magazine may appeal to teenage girls.

Page 2: Generic codes and conventions

Codes:Purple combines the calm stability of blue and the fierce energy of red. The colour purple is a feminine colour that connotes power, and ambition, royalty, wealth, creativity, wisdom, devotion, peace, pride, and independence which all these convey a sophisticated message however the way she is holding her lips can be seen as ‘sexy’ and seductive.

Conventions:The red masthead is a bold capital serif Q which is located on the left which is there as it the reading order we read from.

The colour scheme of red blue and purple is purposely done as those primary colours make purple. Also the red sans serif bold writing of ‘BLOWS US AWAY’ is in red as red is a powerful colour which is full of strength which conveys the message that Adele is full of determination and passion for her career as a singer.

Page 3: Generic codes and conventions

Codes:The colour scheme of grey black and blue connote his personal style and his genre of music (R&B and Pop) as well as his choice of clothing and his tattoos. Although it is quite a dark cover his face is vibrant and the first thing the audience see.

Conventions:The direct mode of address of his facial expression is serious but seductive because of the way he is positioned. His posture is facing forward almost as if he is looking at the audience.

Conventionally the image is located in the centre of the magazine. This is done to get their attention before the cover line or even the main cover line does.

His facial expression conveys that the target audience for this magazine are females.