Understanding Generational Differences

Using the Secrets of Each Generation to Intensify Your Sales and Management Efforts

Why Should You Care?

Disclaimer

Can we generalize?

Is there a risk of

stereotyping?

Goals

Introduction to the 4 generations

Understand and appreciate what motivates and drives them

Better communicators professionally and personally

New ways of looking at your management and sales plans aimed at reaching the generations you deal with most often

Before you leave today:

TraditionalistsTraditionalists

Keyword:Loyal

Characteristic:Military mindset

Keyword:Loyal

Characteristic:Military mindset

Baby Boomers

Keyword:Optimistic

Characteristic:Competitive

Generation X

Keyword:Skepticism

Characteristics:ResourcefulIndependent

Millennials

Keyword:Realistic

Characteristics:Collaborative

PragmaticConfident

Today’s Management and Sales Plans...

Need to be well balanced. Your approach to the work environment and your businesses needs to contain some of the old ways of doing business and some of the new ways.

Know Your Audience!

Selling to: Boomer Grandparents Gen Xer Parents

Millennial Parents

Managing: Boomer Directors/TeachersGen XersMillennials

Influencers: Traditionalists, Boomers

Questions to Ask:

How to Use Your New Knowledge

Management Efforts Sales PlanRecruitment Efforts Customer ServiceMotivational TacticsStaff Development Strategies

Things to Consider When Selling:

Traditionalists - Loyal, Military Mindset

Baby Boomers - Competitive, Optimistic

Generation X - Resourceful, Independent

Millennials - Collaborative, Pragmatic, Confident

Traditionalists On the Job:

Assets: Stable, detail oriented, thorough, loyal, hard working

Liabilities: Inept with ambiguity and change, reluctant to buck the system, uncomfortable with conflict, reticent when they disagree

Traditionalists Motivating Messages:

Your experience is respected here.

It’s valuable to the rest of us to hear what’s worked and what hasn’t in the past.

Your perseverance is valued and will be rewarded.

Baby Boomers On the Job:

Assets: Service Oriented, Driven, Willing to go the extra mile, Good at relationships, Want to please, Good team players

Liabilities: Not naturally budget minded, Don’t like conflict, Reluctant to go against peers, Overly sensitive to feedback, Self-centered, Judgmental of those who see things differently

Baby Boomer Motivating Messages:

You’re important to our success.

You’re valued here.

We need you.

Your contribution is unique and important.

You’re worthy.

Gen Xers On the Job:

Assets: Adaptable, Technoliterate, Independent, Creative, Not intimidated by authority

Liabilities: Impatient, Poor people skills, Inexperienced, Cynical

Gen X Motivating Messages:

Do it your way.

We have the latest in hardware and software

There aren’t a lot of rules here.

We’re not very corporate.

Millennials On the Job:

Assets: Collective action, Optimism, Tenacity, Heroic spirit, Multitasking capabilities, Technological savvy

Liabilities: Need for supervision and structure, Inexperienced especially with handling difficult people issues

Millennial Motivating Messages:

You’ll be working with other bright, creative people.

Your boss is in his/her 60s.

You and your coworkers can help turn this company around.

You can be a hero here.

Trends:What are you noticing

in your schools?

Goals

Introduction to the 4 generations

Understand and appreciate what motivates and drives them

Better communicators professionally and personally

New ways of looking at your management and sales plans aimed at reaching the generations you deal with most often

I promised you:

Thank You!

Market Viewpoint, LLC/ Heart of Achievement Coaching and Training

www.MarketViewpoint.comwww.AngelaMegasko.com

610.942.7030