Generating revenue on Facebook with English Attack!
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Transcript of Generating revenue on Facebook with English Attack!
Get Great Free Content, Provide Value To Your User Base, and
Generate Revenue on Facebook with
A Guide For Prospec/ve Affiliate Partners July 2014
What is English Attack?
A game-changing complementary resource to teacher-led classroom EFL/ESL instruction
• Developed in collaboration with Teachers of English, researchers in cognitive neuroscience, and gamification experts
• Designed to be 100% complementary to teacher-led classroom
instruction of today’s generation of learners
• Platform focus is on motivation, autonomy, and adoption of English as a cultural enabler
• Entertaining, effective, and very affordable for both individual
learners and educational institutions
What is English A:ack?
Regardless of teaching methods, improvement in language skills can only
come about with frequency of exposure to -‐ and use of -‐ the target
language.
The English Attack Motivational Approach
Today’s generaCon of learners will only pracCce English language skills on
a truly regular and frequent basis if they are
mo/vated to do so. InteresCng, current and authenCc entertainment
content is a key moCvator.
A learning resource that features such content, regularly refreshed and packaged for learners of
all levels within a moCvaConal ecosystem, creates the condiCons
required for engagement and thus effecCve language learning.
How does it work?
Pedagogy inspired by cognitive neuroscience
Our Pedagogical Principles Based on the latest findings of cogni/ve neuroscience
1. SCmulaCon through emoCon-‐generaCng entertainment content 2. Frequency of exposure and use via short, enjoyable sessions 3. RepeCCon leading to long-‐term memory retenCon via contextual
PracCce Games 4. MoCvaCon and Progress via Challenge and ConCnuous PosiCve Feedback
and Reward loops 5. CommunicaCve language use within Global Social Network of Learners
Why is it effec/ve?
What is the user experience?
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The largest, most current range of EFL / ESL learning content based on authentic entertainment video
• Over 1,000 video-based learning units: movie clips, music videos, tv series, news reports…
• Available as or even before films available in local cinemas
• Four difficulty levels • Fresh content published daily • Short sessions: 12 – 15mn to complete
The largest catalogue of English language learning visual dictionaries
• Over 260 thematic dictionaries • Over 5000 vocabulary files • Each item is illustrated, defined, used in a
sample sentence, and has an audio file for correct pronunciation
The widest range of audiovisual learning units based on authentic entertainment content
… within a service creating motivation, repeat use and a sense of progress…
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The only range of quality games dynamically driven by every learning unit
• Practice games covering vocabulary, grammar and listening skills enable learners to consolidate what they have learned in the learning units.
• All video lessons and visual dictionaries can be practiced via several games: 5000 unit/game combinations possible
The most “gamified” learning service, for motivation and engagement
• 10 Card types • 50 Achievement Levels • 25 Badges to be earned • Points for Learning Units completed, and
games played • Coaching function showing progress • Global social network and community
activity feeds, friends, messages
… resulting in very high levels of site use frequency and duration, thus achieving true learner engagement.
87% of English Attack! subscribers learn with it at least once a week 3.6 visits per week
Average weekly site use duration: 2h 28 mins, of which over 80% on actual
exercises. 9.8 exercises completed per week
SeIng Up A Facebook Affiliate Campaign
with English A:ack!
YOUR FB PAGE FAN…
VISITS YOUR FB PAGE OR SEES YOUR POST IN
HIS/HER TIMELINE
THIS GENERATES PAYMENT (AS A % OF SUBSCRIPTION
REVENUE) FROM US TO YOU!
How does it work? CLICKS ON A
LINK WITHIN THE POST
IS BROUGHT TO WWW.ENGLISH-‐ATTACK.COM
CREATES A FREE USER ACCOUNT
WHEN HE/SHE BUYS PREMIUM ACCESS..
Why is it a win-‐win solu/on?
Advantages for you as the Affiliate Partner:
• You can post about free, fun, and extremely current interacCve English language learning content, perfectly in tune with your page’s purpose.
• You can offer your audience special advantages such as a Free Premium Access period on English A]ack! and special discounts on Booster Pass subscripCons
• You get your name and branding on our site for those users creaCng an account via your FB posts.
• You can create a new revenue stream for yourself via the 15% share of subscripCon revenue you will generate simply by publishing occasional posts on your FB page. Example: post on FB page of the “English Is
Fun” group (2.5m fans), integra?ng a free Premium Pass for access to English ACack!
What do I post? Is it a lot of work?
• What you post, and how oaen, is enCrely up to you.
• If you prefer to use the Posts we prepare every week to promote the Free Trial Content of the week, we can send that visual to you every Monday. All you need to do is to publish that image, adding in a few words and the Affiliate url link we will provide you with. The whole process takes seconds.
• Otherwise, you can make up your own posts and publish them on your own schedule.
• We can make up specific links to test the effecCveness of discounted subscripCon offers and different free-‐trial periods. The data for each of these will be reported separately on your Affiliate Amin dashboard.
Example of a standard weekly Free Trial Content post with a link back to the EA! site.
When a FB Affiliate Campaign is set up, you can see, online on our site and in real Cme:
• All accounts created by people having created a User Account on
www.english-‐a]ack.com with the link in your posts • All subscripCons purchased and revenues generated by subscribers having created
a User Account via that link.
Total transparency
For more information, and to discuss which Facebook Affiliate Campaign configuration is right for you, contact:
Paul Maglione Co-‐founder, English A]ack! Twi]er: @paulmaglione E-‐mail: paul.maglione@english-‐a]ack.com Phone: +33 6 12 76 60 23