Leveraging Search & Social Media To Build Traffic To Your Site Case Study
Generating Quality Traffic To Your Website & Leveraging Social Media
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1 Social Media Marketing to Grow Your Business iew this presentation online at: ttp://www.coryon.com/ncca Coryon Redd [email protected] Coryon.com
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Website traffic from quality sources like search engines and social media are the key to building any business. Get found when people search for the most relevant keywords for your business. Also, tap into social media so you start attracting the right target market to your business. Facebook marketing is evolving very quickly and there is an incredible amount of power at your fingertips. Discover ways to find the best kind of traffic for your website.
Transcript of Generating Quality Traffic To Your Website & Leveraging Social Media
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Social Media Marketing to Grow Your Business
View this presentation online at: http://www.coryon.com/ncca
Coryon [email protected]
What is Internet Marketing?
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Let’s Start with the Basics
• Start with a persuasive website• Drive traffic from a variety of sources:
Search Engines (SEO)
Social MediaEmailVideosLocal SearchLots more options…
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Why is Online Marketing about
Content?
Audience Focused
CommunicationBrandingRelevant and ValuableInformative and Interesting
Content Marketing is:
Content Marketing isn’t:
Selling
Are you ready to stand out?
Make your Blog the Hubof your Online Marketing
Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/
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Why Bother?• Is your market on Facebook?
Is your Business Engaging?• Can you create good content?• Can you answer questions?
Do you have a Strategy?• Facebook can fit into your existing marketing plan
Can Facebook be an Easy Addition?• Facebook can be simple, but don’t expect much• Posts and comments can be small but should be regular
Do Likes Really Matter?• Not really, unless you are marketing to them• Website traffic for offers matters most
Facebook – The Big Picture
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• Set up a business page• Create an editorial calendar and plan out content• Use Facebook as a place to post simple content related to your
existing blogging and email marketing• Great place to research your market
• Find groups, pages, places and interests• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/
Can I use for my business?
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• Create a Page• From your profile go to Pages then click Create a Page
• Upload Timeline Image – 851X315 pixels• Upload Profile Icon – 160X160 pixels
• Read More - http://www.copyblogger.com/timeline-cover-photo/
• Fill Out all Info – Add Sections• Study other Facebook Pages• Invite Friends to your Page
Getting Started with a Facebook Business Page
Consider Blogging as Hub to Online Marketing
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Here’s Why!Blog Marketing Starts with Content
Generate Traffic, Leads and SalesLink Bait for SEOBuild Trust and RelationshipsAnswer QuestionsIncrease Brand Awareness
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Blogging and SMM References
Create compelling content for your blog – Lots of ideashttp://www.copyblogger.com/
Blogging glossary (including dofollow/nofollow)
http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-blogging-terms/
21 Tactics to increase blog traffichttp://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog commentshttp://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business ownershttp://www.successfulblogging.com/essential-blogging-tips-from-2010/
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Facebook ReferencesThe Basics – Facebook Help from Facebook
www.facebook.com/marketing
www.facebook.com/help/382987495087424/ - Pages helpFacebook Marketing Bible
gold.insidenetwork.com/facebook-marketing-bible/ Facebook Marketing Series from Mashable – Many good articles
mashable.com/category/facebook-marketing-seriesArticle with Good Tips to Get Started – Includes Examples
blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/Facebook Marketing for Small Businesses
www.socialmediaexaminer.com/facebook-marketing-for-small-business/Powerpoint with Examples of Larger Companies using Facebook
slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages
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Google Places for BusinessGoogle Maps Listing
Find your business on Google Maps search or add your business to Google Local https://www.google.com/business/placesforbusiness/
• Find your business and verify • Edit your description• Add a photos / videos, coupons• Assign business categories• Ask for reviews from customers• Track your clicks• Consider Google Adwords Express
Other sources for local listings – Bing Local Listing Center, Yahoo Local, citysearch.com, yelp.com, insiderpages.com, angieslist.com, MerchantCircle.com and more.
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Google+ LocalClaim your Local Search Listing
Main Factors for Better Ranking• Claim your listing• Customize your listing• Address in the city of the search• List in the right categories• Number of citations• Linking to your webpage• Customer reviews• Keywords in business name
and Places page
Go to http://moz.com/local-search-ranking-factors for more info
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THANK YOU AND HAPPY
MARKETING
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