GENERATING GREAT - 3XE...
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Transcript of GENERATING GREAT - 3XE...
GENERATING GREAT MOBILE PPC RESULTS IN 2017 Matt Umbro, Associate Director of Search at Hanapin Marketing & Founder of PPCChat
@Matt_Umbro
Who Am I? • In the PPC industry since 2007
• Founder of PPCChat
• Blogger, conference speaker, and (hopefully) critical thinker
Agenda
1. The mobile paid search landscape
2. Analyzing mobile performance
3. Writing mobile paid ads
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*GraphsfromMerkleQ42016DigitalMarke:ngReport
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*GraphfromMerkleQ42016DigitalMarke:ngReport
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Critical Points • Bid enough to be in position 2 or higher
• Set campaign level mobile bid adjustments, but in higher impression ad groups, use bid modifiers
• If ±75% of impressions are coming from mobile, consider creating a mobile only campaign
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PriceExtensions
VisualSitelinks
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Wrapping Up… • Mobile traffic continues to increase – mobile users
expect more from your advertising efforts
• Find out how mobile-centric your audience is
• You should be writing mobile preferred ads!
THANK YOU! Questions, comments, or just say hello! [email protected]
