General Resume 10-2015 - Amber Valamberval.com/wp-content/uploads/2015/11/Amber... · AMBER...
1
AMBER VALENZUELA herbalist educator brand manager social media creative marketing business development brand ambassador management field marketing development event management desktop design communications brand strategy copywriting DSHEA marketing & program development for the wellness industry let’s build your brand! EDUCATION & CERTIFICATIONS profile contact technology 626.392.5537 [email protected] www.amberval.com Microsoft Office, Quickbooks, Go-To-Meeting, SalesForce, WordPress, MailChimp, Goldmine, all Social Media Platforms California State University, Fullerton B.A. Communications - 2005 B.A. Sociology - 2005 California School of Herbal Studies Certified Western Herbalist - 2013 Certified Clinical Herbalist - 2014 EXPERIENCE CLIENTS Marketing & Business Development Manager 2013 - current Santa Rosa, CA Strategic program development and management propelling this 14 year old business into its next phase of success. Key areas of development include long-term business planning, market analysis, new product development, marketing & sales strategy development and implementation, budget management and departmental development. Day-to-day responsibilities include execution and oversight of all sales and marketing initiatives including content management, socal media, design and partner outreach. Internal development responsibilities include recruiting, team cultivation and staff training, office management, and streamlining of operational logistics. Regional Marketing & Communications Specialist 2010-2012 Bulgaria • Supported revitalization of regional community center through program expansion, outreach, establishment of cross-organizational partnerships and creation of sustainable internal funding streams. • Developed and managed international music festival stimulating local economy and furthering regional eco-tourism initiatives. • Created business development conference motivating, training and connecting small business entrepreneurs and artisans. • Led all marketing and communications activities within the region (28 branch offices) generating over $32 million in new sales through strategic campaign development and effective management of a $500,000 annual budget. • Key responsibilities included internal and external re-branding, CRM system management, sales team training, multi-channel media placement, media relations, direct marketing, telemarketing programming, advanced sales presentation delivery and special event & tradeshow management. 2005-2009 Orange, CA Small Business & Community Development Consultant Client services range from event management, field & guerrilla marketing, brand education, customized program implementation, copywriting, and desktop design services.
Transcript of General Resume 10-2015 - Amber Valamberval.com/wp-content/uploads/2015/11/Amber... · AMBER...
AMBERVALENZUELA
herbalisteducator
brand managersocial media
creative marketingbusiness development
brand ambassador managementfield marketing development
event managementdesktop design
communicationsbrand strategy
copywritingDSHEA
marketing & program development for the wellness industry
let’s build your brand!
EDUCATION & CERTIFICATIONS
profile
contact
technology
626.392.5537 [email protected]
www.amberval.com
Microsoft Office, Quickbooks, Go-To-Meeting, SalesForce, WordPress,
MailChimp, Goldmine, al l Social Media Platforms
California State University, FullertonB.A . Communic ations - 2005B.A . Sociology - 2005
California School of Herbal StudiesCerti�ed Western Herbalist - 2013Certi�ed Clinic al Herbalist - 2014
EXPERIENCE
CLIENTS
Marketing & Business Development Manager2013 - current
Santa Rosa, CA
Strategic program development and management propelling this 14 year old business into its next phase of success. Key areas of development include long-term business planning, market analysis, new product development , marketing & sales strategy development and implementation, budget management and departmental development . Day-to-day responsibilities include execution and oversight of all sales and marketing initiatives including content management , socal media, design and partner outreach. Internal development responsibilities include recruiting, team cultivation and sta� training, o�ce management , and streamlining of operational logistics.
Regional Marketing & Communications Special ist
2010-2012Bulgaria
• Supported revitalization of regional community center through program expansion, outreach, establishment of cross-organizational partnerships and creation of sustainable internal funding streams.• Developed and managed international music festival stimulating local economy and furthering regional eco-tourism initiatives.• Created business development conference motivating, training and connecting small business entrepreneurs and artisans.
• Led all marketing and communications activities within the region (28 branch offices) generating over $32 million in new sales through strategic campaign development and effective management of a $500,000 annual budget . • Key responsibilities included internal and external re-branding , CRM system management , sales team training , multi-channel media placement , media relations, direct marketing , telemarketing programming, advanced sales presentation delivery and special event & tradeshow management .
2005-2009Orange, CA
Small Business & Community Development Consultant
Client services range from event management, field & guerr i l la marketing, brand education, customized program implementation, copywrit ing, and desktop design services.
