Alexandru Daniel Popa

Application for MCVP GIPo in AIESEC Romania

General Questions

1. What is your inner motivation to apply in the MC of AIESEC Romania 2013-2014?

I decided to apply in the MC of AIESEC Romania 2013-2014 because after I was elected as LCP, I

decided that my next step and also my next dream is to be involved in something great and something

bigger for my country, to be responsible for the quality for international internships experience for our

Romanian students and AIESEC members and to change their life, like my exchange experience changed

my life. I truly believe that AIESEC Romania can grow and become more relevant for our society. We

have a lot of members with potential and we are a strong country who can do more year by year. Is not

the time to make a back step, we must to be focused to do only front steps.

After almost one year as President in AIESEC Galati and a member in the Leadership body of LCP

team, I fell that is worth more than 100% to focus all my attention to another year on AIESEC Romania.

I know that it will be totally different that my previous experiences, because I learned from my past

mistakes and I know I’ll have to face different challenges in different circumstances and all this will

contribute at my personal and professional experience .

I really have an attachment for AIESEC Romania, because like I said we can be better, faster,

stronger only if we put passion in what we do and I want to transmit all my passion for AIESEC and

exchange to all AIESEC Romania members.

2. What is the leadership that the World & Romania is expecting from AIESEC?

From my opinion the World & Romania needs people who can do the things and make a positive

change, not only speaking about it. We need people with a positive attitude who are able to see beyond

problems and are solution oriented. I know that sound weird or like a cliché, but if the world will have

this kind of people, people who will not cry for themselves, who will not wait every time that someone

else to do something and after that to say: ” Look at them, they can do. Why me/as can’t do same thing?

”. We need people who try and try even if they fail day by day.

So the leadership that the World & Romania is expecting from the people from AIESEC is one based

on facts and acts, that’s means lead by examples.

“The best example of leadership is leadership by example.” - Jerry McClain of Seattle, WA.

3. Having in mind a SWOT analysis for AIESEC Romania, what is the role of AIESEC in

Romania? Based on that, how can AIESEC in Romania be more relevant? St

ren

gth

s

Connected national LCP team

Oriented focus towards realizing internships

Product oriented selling

Regional/GN conferences

GIP/GCDP Branding

Qualitative national PBOX(GROW)

Alumni involvement and support for the MC

LEAD program

EuroCo organized in Romania

High delegation number at international conferences

National alignment with powerful partners as P&G, BRD or Accenture

New and qualitative content for national conference(Rock Me and RYLF)

National Projects and Recruitments on International Internships

Partnership with SDV

We

akn

ess

es

National realized internships

Lack of visibility as youth voice organization

Retention rate

Weak externally product delivery know-how

1 LC closed

Not enough members for LCs potential

1 MC member for 2 position(Finance & OD)

Japanese problem

Low focus on GIP(incoming and outgoing) for the LC

Op

po

rtu

nit

ies Good markets to sell internships

Missing of non formal education in Romanian Education System

AIESEC Romania members in MCs abroad

Exchange accreditation

many Grants providers

no jobs for students(they can chose to go with a AIESEC internship)

Thre

ats

Emigration mindset

Work&Travel program

NGO’s continuously development

Financial crisis

Unprepared 1st year students because of BAC modest promotion

The role of AIESEC in Romania is to fill the gaps in our Educational System and to put accent in

non formal education for youth. In general the young people from Romania (who don’t have an work or

volunteering experience) don’t consider Romania as a society where they can leave and to work decent

and this is the main reason of emigration. Comparing with other countries the young people have many

opportunities in Romania, but they are not so proactive in taking them. And here comes the role of

AIESEC in our youth society. As in every country from the world, AIESEC is relevant because is creating

leaders which that country needs. Romania needs young entrepreneur leaders who can have a positive

contribution in our society who can take an initiative and make a stand. AIESEC in Romania give the

opportunity to the students, with our ELD programs, to challenge there world view and to develop their

global competency and to become aware of them in order to become a Global Citizen.

Less talk, more action! I believe that AIESEC in Romania can become more relevant if we deliver on

promise and by delivering what we promise to make AIESEC become the youth voice in Romania and a

powerful brand, as the first choice partner for the students and the other stakeholders. This means to

develop more qualitative and relevant projects for the youth (high-school and university students) by

involving our Alumni and other organizations; to educate our members as strong leaders so they can be

real brand ambassadors and AIESEC to become the unique voice transmitting the same message in the

external environment; to cooperate with other entities offering international programs for

strengthening our own international programmes (like Erasmus, Work & Travel); to make our

internships to have a real value for the students by stronger cooperation with universities and even

ministry. These are the main things that I see we should do as AIESEC Romania in order to be more

relevant, but everything comes down to a very simple thing, to deliver what we promise to every

stakeholder. We can become more relevant if all the great ideas that we have as AIESECers are turned

into actions and they don't stay just like ideas. AIESEC Romania is halfway toward our 2015 midterm

ambition. Evaluate our key achievements from 2010 and key things should happen in the next 3 years.

4. AIESEC Romania is halfway toward our 2015 midterm ambition. Evaluate our key

achievements from 2010 and key things should happen in the next 3 years.

AIESEC Romania 2010 results

AIESEC Romania Market Share

AIESEC Romania

Contribution to 2015

vision

TMP TLP GCDP GIP Total X

2010 2302 546 291 188 479

Total programe

2009-2011

2009-2011 TMP TLP GCDP GIP

AI 145514 52561 52555 28045

RO 5935 1376 925 515

Market Share 3.92 2.43 1.75 1.85

2011

2012 2013 2014 2015

Goal Realized GAP

TMP 2741 3175 1488 1687 3920 4939 6115

TLP 682 656 575 81 802 1021 1264

GCDP 465 648 454 194 788 1050 1330

GIP 175 259 156 103 333 481 629

Total X 640 907 610 297 1121 1531 1959

2011

2012

19% growth on TMP

24% growth on TLP

59% growth on GCDP

7% decreasing on GIP

33% growth on Total X

46% decreasing on TMP

16% decreasing on TLP

3% decreasing on GCDP

11% decreasing on GIP

4th place on TMP

6th

place on TLP

13th

place on TMP

15th place on TLP

2065 GAP ELD experience:

194 GCDP

103 GIP

2011:

During 2011, AIESEC Romania started to become a divers youth voice by having growth on TMP,

TLP and GCDP. We manage to be globally on the 4th place on TMP and 6th place on TLP. We declared 2

new LCs (Suceava & Arad). We have on the second part of the year the change of our only platform and

the 2015 midterm ambition and also we changed our organizational structure, but this didn’t stop as to

have a total 33% total growth on exchange.

2012:

In 2012 we registered a decreasing on all our ELD programs and also we lost our position on the

global network, and now we are on the 13th place on TMP and 15th place on TLP. We closed AIESEC

Ploiesti and we have a high GAP on all ours program:

TMP TLP GCDP GIP

GAP 1697 81 194 103

Also in 2012 we manage to start the shift to exchange, in order to focus our TMP&TLP to deliver

GCDP or GIP and we manage to brand our GCDP and GIP programs.

2013:

In 2013 we must to continuing what we started in 2012 and to make an exchange culture in AIESEC

Romania and to continuing with our new exchange brands in order to learn our stakeholders with our

products. In order to have an increase on our exchange programs we must to have focus on GCDP

program on the summer peck, because Romania is dependent on this peck and we must to realize more

than half of our objectives on GCDP(incoming and outgoing) exchange. To increase our TMP & TLP we

can create initiatives that can help to deliver more exchange experiences and also we must to increase

our numbers of people in or Engagement with AIESEC stage by deliver session or having continue promo

of our students project or exchange programs. On the GIP part we must to focus to put quality and to

deliver what we promise to our students and to our companies who take international students. By

piloting the NPS score we can increase our quality and to increase the trust in our products for our

stakeholders and also we can become a role model for AIESEC Global by making a relevant NPS Score

Sysyem.

2014-2015

In general in the last 2 years of a midterm vision we must to have a BOOM on all our programs (ex:

2010 vision). In the first 1-2 years we make changes and in the next 2-3 years we create systems that can

increase our numbers and quality, in order to have the BOOM that AIESEC Romania must to have we

need to continue what happened in the last 3 years and to increase the quality and the quantity in all

the ELD experience. We can do this by legalize the exchange, or to collaborate with others institutes and

I the same time we must to put accent on the costumer services and satisfaction, because if we will

manage to this we will have more promoters and our organization will become more relevant in our

society.

In the same time in 2013-2015 we also must to recover our GAP and we must to strive to become an

youth voice in Romania and to become first choice partners for our stakeholders in order to create the

positive impact that we want for our society. I know that is hard, but not impossible, like I said if we put

passion and if we deliver what we promise we can succeed in reaching our 2015 goals and to become

more relevant in our society.

5. What will be the changes that will increase the volume of AIESEC in Romania ELD

realizations for 2013-2014 term (have in mind the connection between our products

and external environment).

First of all we started to make a change, by started the shift to exchange and we branded our

exchange products and we must continuing with this by creating an exchange culture for members in

AIESEC Romania and by creating a strong mindset for our stakeholders, in general students and

companies, that AIESEC is an elitist organization who become more relevant in Romania. By become an

elitist organization we must to increase our cooperation with the external environment and to approach

more companies who can become partners and also to approach students, not only when we need

something from them (members recruitments, exchange projects or other PBOX-es), to make relevant

projects and to make from 3 to 3 months assessment in order to see what they want for as. After that

we can create projects or recruitments campaign with their needs and in order to make a core-work

project we can involve international, companies or Alumni in their preparation and after that to send

them in exchange, because they will know and they will learn what AIESEC really do. We can increase

our quality by using the NPS system and improving our system quarter by quarter and also we can

collaborate with other institutions such as: NGOs, City Hall, University’s or other competitive entities

(Work and Travel, Erasmus, etc) in order to increase our image and relevance.

So in order to increase our ELD realizations for 2013-2014 term we must to change the mindset of

our external environment by delivering what we promise and also by folding our products on the needs

of our customers.

6. What will AIESEC in Romania remember about 2013-2014 term? Describe which will

be the key milestones you commit to strive for during next term.

AIESEC Romania will be known as powerful Brand with which companies will want to associate

and our qualitative and relevant international internships will be a first choice for Romanian and

International Students and also for the corporate environment where our members will be known as

entrepreneurial leaders.

In order that these things happen we must to:

- Segment our market and searching for new markets (Februarie-Martie)

- Make an national assessment on all our stakeholders in order to know there needs (Martie-

Aprilie)

- Branding and package our products (Martie-Aprilie)

- Educate our members in order to become real Brand-Ambassadors and to know what to

promote in the external environment and to become one powerful voice(Aprilie)

- Implement our strategy and new projects(Q2 Q3 Q4, Q1)

- Promote all the benefits to the stakeholders (Q2,Q3, Q4, Q1)

- Delivered what we promise (Q2,Q3,Q4,Q1)

- Asking for feedback with our NPS system(Q2, Q3, Q4, Q1)

- Evaluate and increase our products in order to become more relevant for our stakeholders

(Q3, Q4, Q1, Q2)

7. In 2014, AIESEC in Romania is the winner of the Global Excellence UBS award. Explain

why.

It’s August 2014 and some of us are at IC 2014 and others are home watching at live stream. It’s

an important moment for AIESEC Romania, because this year we applied for the Global Excellence

UBS Award, all the Romanian people from there and from home have emotions because we didn’t

take the Regional UBS Award and that means 2 things, we will win the UBS Award or will be another

year when we are so close. The moment has come…”And now to announcements. Congrats for all

the county applicants….and the winner is AIESEC in……ROMANIA” Uhuuuu….Romania is where?

Everywhere! Romania is where? Everywhere! Romania is ..dang dang dang dang dang..BOOM

everywhere, BOOM BOOM Everywhere. More than 700 peoples are ovation the Romanian

delegation, some of them are crying because they are happy and they still have a lot of emotions.

So why AIESEC in Romania won the Global Excellence UBS Award, because we have the courage

to brake true, we manage to increase and to put quality in our systems, we manage to recover the

exchange gap that we have from previous year and we become more relevant for our society,

because in everything that I’ve done until now (in 2014) we putted passion and we manage to

folding to our stakeholders needs and we become an powerful diverse youth voice in Romania and

we become more relevant not only in students sector but also in the corporate market. We

developed our Engagement with AIESEC Stage and the high-school students are more interested to

join in our organization. We truly became an organization who make a lot of change agents that can

bring that positive values for this society and we truly engaged every young person in the world,

because our international students who came in our country are more the satisfied.

All this effort deserved, but not to forget that we won this award, because off all our past

generations who come in this organization and manage to make something in order increase the

potential of this beautiful organization. Now we have 2 UBS Award and that means for the next

generation that we need to act continuing and not to make a back steps, because now it’s the time

to make only fronts steps.