General Motors CASE STUDY: Transformative Corporate Giving: How to Develop a Business Case for...
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Transcript of General Motors CASE STUDY: Transformative Corporate Giving: How to Develop a Business Case for...
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General Motors CASE STUDY: Transformative Corporate Giving: How to Develop a Business Case for Social ChangeModerator: Jackie Parker, Director, Global Corporate Giving, General Motors
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JAC K I E PA R K E RDirector of GM Global Philanthropy & Corporate Giving
TRANSFORMATIVE CORPORATE GIVING:
How to Develop a Business Case for Social Change
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C O N F E TT I
A right way to give?
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C LU ST E R E D
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C O N C E N T RAT E D
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E C O SY S T E M
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IMPACT
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IMPACT
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GM Foundation has been a pillar in the U.S. philanthropic community for more than
40 YEARS
$35M+ annually
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$1B+ since inception
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CHANGE BRINGS
OPPORTUNITY
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A NEW PATH FOR OUR GIVING
Customer-centricTechnologically Innovative
Global
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Determining the Why?
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ALIGNING ONWHY WE GIVE
SOCIAL OUTCOMES
STEM EDUCATION VEHICLE & ROAD SAFETY
SUSTAINABLE COMMUNITIESIMPACT
NORTH STARVISIONSmart, safe and sustainable communities around the
world
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IMPLEMENTINGCHANGE
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BALOCH MODELAnalyze
1Evaluate
5
Assess& Align
2Measure
4
Activate3
IMPLEMENTINGCHANGE
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Identify Active
Ingredients for Programs
Filter Root Causes
IdentifyPain Points
Landscape Analysis
Analyze
Step 1: Understanding your Eco-System
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Analyze1
Landscape Overview
• High college attrition rate among URM in STEM - Intention- 36.40% of AA and 37% of White - DD 8.8% AA and 63% White
• Low first year achievement 2.6 < v =< 3 • Campus engagement • Onlyness
• Supplemental instruction in high school/freshman year • Connecting with same race peers and student campus
leaders
• Gaps between men and women; whites and minorities remain deeply entrenched and have widened in STEM education and workforce
Root Cause
Pain Point
Pain Point
Root Cause
Active Ingredient
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place
012
012
012
012
012
012
Assess&
Align
2
STEM Education
Sustainable Communities
012
001Vehicle & Road Safety
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Activate3
One-Year Grants
Strategic Partnerships
Signature GM-Branded Programs
Step 3: Acting on the findings
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EvaluateStep: 5
MeasureStep: 4
Across a single focus
area
Grant-by-Grant
Strategy as
a whole
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NAVIGATINGCHANGE
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WRAPPING IT UP Act on your Findings
Walk the Talk and turn strategy into action
Assess your Current Grants and Check for alignment
*Understand the Ecosystem
Decide on what to measure and how to capture results
Five Steps to Transformation
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Q&A