General mills (Pillsbury) - Festive Activation

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General Mills Ramzan Activity, Analysis

description

Ramzan, Mosques in India - 260 Mosques across India. 2 Mosque per city X 26 Days of activation X 5 Markets (Mumbai, New Delhi, Bangalore, Chennai & Hyderabad).

Transcript of General mills (Pillsbury) - Festive Activation

Page 1: General mills (Pillsbury) - Festive Activation

General MillsRamzan Activity, Analysis

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Index

Eyeball Contacts Total Product Sold Summary

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Eyeball Contacts

Mumbai Chennai Bangalore Hyderabad Delhi

3431 4879 4614 3932 4057

Direct Contact: Calendar Distribution

Visual Contact: Standees, canopy & umbrella4 Prayers per day:Average, 150 Pax / PrayerAverage, 600 contacts in a dayAverage, 16200 Contacts / CityAverage, 81,000 total contacts in 5 cities

Grand Total

20,913

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Total Product Sold

Markets Bangalore New Delhi Chennai Mumbai Hyderabad Misc

Total Product Sold 1042 842 1561 661 782 100

Grand Total 4988

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Summary

Locations exactly outside mosques to cater to individuals offering prayer

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Summary

Matured, well groomed promoters with knowledge of English, Hindi and regional languages

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Summary

Pro volunteers that have good sales and customer service knowledge, to engage customers

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Summary

Emphasis on crowd generation, product knowledge, sales and up selling.

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Summary

Activity done with all legal permissions – BMC, Police & RTO

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Summary

Day wise activity presentation: http://www.sendspace.com/file/rydw2u

Total Direct Contacts: Refer Attachment

Total Sales Achieved: Refer Attachment