General mills (Pillsbury) - Festive Activation
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Transcript of General mills (Pillsbury) - Festive Activation
General MillsRamzan Activity, Analysis
Index
Eyeball Contacts Total Product Sold Summary
Eyeball Contacts
Mumbai Chennai Bangalore Hyderabad Delhi
3431 4879 4614 3932 4057
Direct Contact: Calendar Distribution
Visual Contact: Standees, canopy & umbrella4 Prayers per day:Average, 150 Pax / PrayerAverage, 600 contacts in a dayAverage, 16200 Contacts / CityAverage, 81,000 total contacts in 5 cities
Grand Total
20,913
Total Product Sold
Markets Bangalore New Delhi Chennai Mumbai Hyderabad Misc
Total Product Sold 1042 842 1561 661 782 100
Grand Total 4988
Summary
Locations exactly outside mosques to cater to individuals offering prayer
Summary
Matured, well groomed promoters with knowledge of English, Hindi and regional languages
Summary
Pro volunteers that have good sales and customer service knowledge, to engage customers
Summary
Emphasis on crowd generation, product knowledge, sales and up selling.
Summary
Activity done with all legal permissions – BMC, Police & RTO
Summary
Day wise activity presentation: http://www.sendspace.com/file/rydw2u
Total Direct Contacts: Refer Attachment
Total Sales Achieved: Refer Attachment