General Mills and Land O’ Lakes
5
ITS 510 ITS 510 Information Management Information Management Case Study: General Mills and Land O’ Lakes
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Case from McNurlin's Information systems management in practice; 8th Edition
Transcript of General Mills and Land O’ Lakes
ITS 510ITS 510Information ManagementInformation ManagementCase Study:
General Mills and Land O’ Lakes
IntroductionIntroductionThis case is an example of “working
across”Working across means collaborating
with non-competitorsThe companies have the same
customers but do not compete with each other
This case looks at the collaboration between General Mills and Land O’ Lakes
ProblemProblemGeneral Mills faces transportation
problems for supplying their goods in supermarkets
They have 15% of refrigerated goods business, which is not enough volume to fill-up trucks for one supermarket
General Mills collaborated with Land O’ Lakes to eliminate this problem
OutcomeOutcomeThe two combined their deliveries
on General Mills trucksThis results in better use of trucks
and higher supermarket satisfaction and fewer late shipments
Land O’ Lakes ships its butter to General Mills’ warehouse (either for delivery or for pickup by customers)
PotentialsPotentialsThe success enabled the two to
look into integrating their order-taking and billing processes, so that they have only one
Furthermore, they are creating joint initiatives for customers to order more from both companies at the same time
The trucks will be more filled
