Gender on cpmmercials
7
WHAT DO THEY HAVE IN COMMON?
Transcript of Gender on cpmmercials
WHAT DO THEY HAVE IN COMMON?
HEARD THESE?...HEARD THESE?...
“ “ I swear, kumapal ang buhok ko?”I swear, kumapal ang buhok ko?”
“ “ Siguro, nakapag-asawa ng Siguro, nakapag-asawa ng mayaman.”mayaman.”
“ “ You want BINGO?”You want BINGO?”
KNOW THESE?KNOW THESE?
WHAT’S WRONG?WHAT’S WRONG?
Most of our Ads today are not Gender FairMost of our Ads today are not Gender Fair It creates a world that is far from reality.It creates a world that is far from reality.
MEANING?MEANING?
A.A.They portray women as things, They portray women as things,
commodity and/or accessories of Men.commodity and/or accessories of Men.
B. They give emphasis on the importance of B. They give emphasis on the importance of perfection and that each individual should perfection and that each individual should be ashamed their flaws be ashamed their flaws
They instill in the They instill in the minds of minds of consumers that consumers that these,these,
are people we should be ashamed of.
……that men will only love women who arethat men will only love women who are ----
That theThat the
is a better place to live if everything is…
PERFECTPERFECT
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