Gender mainstreaming of public campaigns
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Transcript of Gender mainstreaming of public campaigns
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Gender Mainstreaming in de
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De L’ENGAGEMENT vers UN PLAN D’ACTION
Presentatie ontwikkeld door Elise Beyst – HR coördinator – Kanselarij van de Eerste Minister2
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TRIAL & ERROR1. MANQUE D’EXPERTISE CHANCELLERIE MAIS PAR CONTRE EN EXTERNE…
Presentatie ontwikkeld door Elise Beyst – HR coördinator – Kanselarij van de Eerste Minister
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Presentatie ontwikkeld door Elise Beyst – HR coördinator – Kanselarij van de Eerste Minister
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2. DESIGNER LES COORDINATEURS COMPETENTS (F/H)
3. IL FAUT DU CONCRET
4. OPEN YOUR EYES
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TRIAL & ERROR
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Début 2011 PREMIER PLAN POUR COMDIR
A. STRATEGIC SUMMARY avec CADRE LEGALE
B. ANALYSE SWOT
C. 6 OBJECTIFS STRATEGIQUES
qui deviennent 28 OBJECTIFS OPERATIONNELS pour le terrain
• Actions pour l’interne
• Actions pour l’externe
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TRIAL & ERROR
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L’INSTITUT ANALYSE LE TEXTE:
4. LES ASPECTS QUALITÉ = C’est STRATéGIQUE!!
5. GM N’EST PAS UNE POLITIQUE RH
FEEDBACK CONSTRUCTIF:
VERS UN PARTENARIAT
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TRIAL & ERROR
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Nouveau co-coordinateur: Nouvelles compétences:
Une réflexion créative
Mars 2011: Version finale
Approuvée par la Direction
Concertation syndicats
Communication interne
Communication externe
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II. LE PLAN D’ACTION: TRIAL & ERROR
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1) LE DEVELOPPEMENT DES COMPETENCES 2) LES RELATIONS INTERNES, EXTERNES3) LES MENTALITES POUR LES RESISTANTS ET NON-RESISTANTS
4) L’EXPERTISE INTERNE, EXTERNE5) LA CREATIVITE 6) L’EQUILIBRE ET LA VARIETE7) EVALUER ET OSER CHANGER8) UNE CHOSE A LA FOIS9) LA COMMUNICATION INTERNE + EXTERNE10) LES AUTRES PROJETS - INTEGRER LA THEMATIQUE GM DANS LA
CULTURE DE L’ORGANISATION
TRIAL AND ERROR EN 10 POINTS
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VAN HET ACTIEPLAN NAAR CONCRETE ACTIE
Presentatie ontwikkeld door Elise Beyst – HR coördinator – Kanselarij van de Eerste Minister10
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INTEGRATIE VAN DE GENDERDIMENSIE IN DE COMMUNICATIESTRATEGIE VAN DE FEDERALE OVERHEID
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KADERT IN MISSIE AD EXTERNE COMMUNICATIE• Een federale communicatiestrategie uitbouwen• De federale communicatoren steunen• Gender mainstreaming = strategische doelstelling in het
managementplan van de Algemene Directie Externe Communicatie.
KADERT IN ALGEMEEN BELEID KANSELARIJ VAN DE EERSTE MINISTER• Gender Mainstreaming = strategische doelstelling in de
beleidsnota van de Kanselarij en managementplan
Laurent Berghe – FOD KANSELARIJ VAN DE EERSTE MINISTER – AD Externe Communicatie
KADER: MISSIE EN STRATEGIE
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FEDERAAL PLAN GM
TWEE PROJECTEN ONDER BEVOEGDHEID PREMIER
1. Sensibiliseren federale communicatoren
(vermijden van ongelijkheden)
2. Certificering van informatiecampagnes
(belonen van initiatieven, versterken beleid, kwaliteit)
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DE COMM COLLECTIES
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EXPERTISE federale communicatoren
Interne expertisepool AD EXTERNE COMMUNICATIE
Team van 4 experten
Kennis in de organisatie versterken
Intensieve opleidingen
- Sensibilisering : THEORIE
- Concrete tools : PRAKTISCH
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DE COMM Collection Gender
Leren gender mainstreamen van communicatieEen GIDS van A tot Z In samenwerking met IGVM en verschillende FOD’sPublicatie gepland voor APRIL 2013
Kennisoverdracht binnen federale overheid: Workshop COMMnet : "Gendermainstreaming in de overheidscommunicatie" september 2013
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Met handige checklist
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Branding van het concept voorstakeholders:
JUMP Forum 2013 – IN HET INTERNATIONAAL PERSCENTRUMwww.presscenter.orgMet workshop door AD Externe Comm: Hoe kan je genderbewust een communicatiecampagne van de overheid uitwerken’
FEDRA magazine Editie April : COVERARTIKEL
Sociale media: LinkedIn, Twitter, Yammer
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MORE TO COME
• CITIZEN VOICE
• GAMIFICATION
• CERTIFICATION
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EXPERTISE NODIG?
CONTACTEN BIJ AD EXTERNE COMMUNICATIE:Laurent Berghe [email protected]
Sara Buys [email protected]
Yasmina Amire [email protected]
Christophe Springael [email protected]
GENDERCOÖRDINATOREN KANSELARIJ
Elise Beyst [email protected]
Laurent Berghe [email protected]
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Bedankt Elodie, Jeroen, Françoise, Olivier, Marijke,
François, Tine, Pierre-Emmanuel, Arlin, Isabelle, Vincent, Andreea, Christophe,
Marie-Cecile, Valentine, Charlotte, Isabella, Patric, Katja, Yasmina, Sara