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Gender in Crowdfunding (Based on Kickstarter Data)
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Transcript of Gender in Crowdfunding (Based on Kickstarter Data)
Top 10 Most Funded Campaigns
none were created by females$
$$
$
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$
$
$
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$
82 Campaigns
only 6 were created by females orhad females in the founding team
that raised over $1 million
Created by females7%
Created by males93%
The most funded campaign created by a female is #37 on the list.
TOP categories by �nding /top 10 campaigns
M�t “Female �endly” Categories/Top 10 campaigns
Screenshot Of �e Live Campaigns Raised Over $20,000
“Female friendly”categories are among the least funded on
Kickstarter. They’ve raised $40.7 million
(3% of all Kickstarter money)
Among serial backersthe vast majority are males
Women are mostly lookingfor “friends and family” type of
funding, so they are more successful
in small (under $5,000) projects.
MM
3%
Genderin CrowdfundingBased on Kickstarter DATA
Conclusions
Male dominated categories have
the strongest Kickstarter communities.
$The higher the amount of moneyraised by a project,
the lower the % of female creators
But for a business level of fundingfemale entrepreneurs
reach success rates similar to thosein VC or angel financing
Games
109876543210
FilmDesign
0 1 1
=
DanceTheater
Journalism
65
4
109876543210
100%
85% 94% 98%
90%80%70%60%50%40%30%20%10%0%
$20,000-$50,000 $50,000-$100,000 <$100,000
FemaleMale
MaleFemale
FemaleMale
www.CrowdfundProductions.com
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