GENARES WORLDWIDE RESERVATIONSYour Revenue Building Architects

THE GENARES TEAMGetting More Heads in Your Beds

Combining over 35 years of experience in the hospitality reservation technology industry, GENARES has developed the first truly integrated third party central reservation system for the twenty-first century. This team of highly professional and skilled hospitality executives have designed a state-of-art full service CRS that incorporates the latest technology while simplifying functionality and ease of use. GENARES is the fastest growing leader in the hospitality industry. Our success is predicated on our commitment to service and loyal customer relationships.

Product and Services Today’s educated hotelier desires the freedom to select the solutions that meet their varying needs. GENARES can provide you with the exposure you desire for your brand.

Over ViewOur Team of Revenue Architects is focused on driving distribution through all channels resulting in more reservations and revenue. GENARES truly understands a Hotel’s challenges and priorities. Our team includes hoteliers who are aware of the challenges facing its clients. Today’s educated hotelier desires the freedom to select the solutions that meet their varying needs. GENARES can provide you with the exposure you desire for your brand, be it simply GDS connectivity, Internet distribution, hosting of your website, booking engine, call center solutions, e-mail marketing campaigns, commission processing and RFP and Consortia Programs. You decide based upon your budget and your individual needs.

Our TechnologyGENARES lets you manage your inventory across all distribution channels, including Global Distribution Systems (GDS) and the Internet.

•Private Label CRS-based transaction processing for Voice, GDS, Web-direct and third party web bookings

•Private Label Voice Services

•Private Label connectivity to the GDS (Global Distribution System) and internet based travel distributors

•Richly featured Private Label Booking Engine

•Library of one and two way CRS (Central Reservation System)/PMS (Property Management System) interfaces

•Database maintenance

•Assistance in developing and maintaining electronic training materials

•Marketing services, which include search engine marketing services, e-mail campaigns, online media service, and online press release service

The Global Distribution SystemThe GDS Channel is used by over 600,000 travel agents worldwide to electronically research and book hotels daily. Genares provides next-generation seamless connectivity to the GDS and ensures your property or chain gain maximum exposure through this very important channel.

GDS SERVICES Connectivity to all GDS

Channels (including Sabre, Amadeus,

Galileo, and Worldspan.

Ensures that your property will gain

maximum exposure through the GDS

Channels.

Gives Hotel Managers an easy-to-use tool to manage availability, rates, and content in

real time.

•Next generation seamless connectivity to all GDS Channels (Including Sabre, Amadeus, Galileo, and Worldspan)

•Gives hotel managers an easy-to-use tool to manage availability, rates, and content in real time

•Maximize market penetration

•Real time rates and availability ensure up to the minute pricing to all channels

•Defined viewership for contract and negotiated rates

Internet Distribution ConnectivityYour property will gain online booking capability through the world’s leading hotel booking Internet sites such as Expedia, Travelocity, Orbitz, Priceline, and Hotwire, as well as those of Pegasus Onward Distribution that includes many hundreds of sites offering travel and hotel booking capabilities.

•Real time connectivity to Expedia and Hotels.com enabling you to increase revenue and reduce costs

•Centralizes and streamlines your operation reducing manpower hours

•Our distribution relationship enables GENARES to offer you more value per dollar

•GENARES DISTRIBUTION Network gives your hotel exposure to millions of consumers online

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GENARES leads the industry with its integration products and its

philosophy which gives hoteliers the freedom to choose those systems that

best meet their needs. We work with an extensive and

growing list of the industry’s most popular PMS’S.

new interfaces can easily and quickly be added as needed.

PMS Integration

Booking Engine Your website is a critical piece of your marketing plan and our booking engine ensures your website can convert lookers to bookers. Our booking engine gives hotel operators complete control of the booking engine design and booking process while increasing conversion rates and revenue generated by your website.

•100% customizable solution to match brand and look of interfaces

•Intuitive and very user friendly

•Guestroom Pictures and Unlimited Descriptive Content

•Multiple language functionality available

•Reporting that tracks PPC & Look to Book ratios

•Package, Group, and Negotiated Rates

•Provides complete control over inventory

•Supports Multiple Room Types and Rates Plans

•Real Time Currency Conversion

Voice ServicesGENARES offers a customized voice reservation program designed to effectively market your property. Our trained sales agents take reservations and provide personal service to travel agents and consumers worldwide and are an extension of your sales force and will maximize call center conversions and rates.

Customer Service

Customer service is an integrated part of Genares’ customer value proposition and our overall strategy. The essence of customer service is forming a relationship with our customers – a relationship that the individual customer feels that he would like to pursue. We strongly believe in the philosophy that “We will be judged by what we do, not what we say”.

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Our Account Managers use their expertise to ensure each property is selling the right room, through the right channels and at the right price. We work with our customers to educate them on all available tools and services!

•Every affiliate is assigned a Revenue Architect

•Regular Account Reviews, One on One Training, and Revenue Management

•Help you develop online marketing strategies to drive the right customers to your property

•Work closely with you to help understand your own unique needs

Account Management

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Through our partnership with Perot Systems, you can efficiently and easily reconcile and pay all travel agent commissions. Travel Agents receive one

consolidated payment in their country’s currency.

•Travel Agents receive one consolidated payment in their country’s currency.

•Intuitive both hotels and travel agents receive detailed online reporting, reducing or eliminating research time and the manual payment process

•Your property will be designated as using an electronic commission settlement program which makes travel agents more willing to book your property

Travel Agent Commission Processing

RFP & Consortia Program GENARES offers a consortia management program which assists your staff in selecting the consortia that are best suited for your property

•We use the industry leading RFP Control Center by Lanyon, the single solution for managing the solicitation and collection of RFP’s, negotiated rates and property content. The business traveler is a segment that represents a huge opportunity for hotels to increase their ADR and

market share.

WHY CHOOSE GENARESWHY CHOOSE GENARES

Delivering more revenue than our competitors A unique solution for your hotel covering all

channels of distribution and more Cost effective solutions with a return on your

investment Designed and maintained by our own IT staff,

no third party reliance True Sales Distribution Channel Management ASP technology, ability to assign secure

logins/passwords for different levels of CRS access

Genares Worldwide ReservationsGenares Worldwide Reservations2555 SW Grapevine Pkwy2555 SW Grapevine Pkwy

Ste. 200Ste. 200Grapevine, TX 76051Grapevine, TX 76051

SARA D. WILKINSSARA D. WILKINSDirector of SalesDirector of Sales

swilkins@genares.com

P- 817-722-2834P- 817-722-2834C- 646-660-1040C- 646-660-1040F- 817-442-0600F- 817-442-0600

www. genares.com