Gen Z what to - GLC Europevideo.glceurope.com/presi/HR6/Anita Zivkovic.pdf · Anita Zivkovic...
Transcript of Gen Z what to - GLC Europevideo.glceurope.com/presi/HR6/Anita Zivkovic.pdf · Anita Zivkovic...
AIESEC, the world’s largest youth-led organization is looking to gather youth opinion to be able to shape its operations based on it, and also to be able to represent youth among decision-makers, experts, business and thought leaders. We are developing leadership skills in young people.
For more information visit: www.aiesec.org or aiesec.at
Founded in 1948
122 Country
offices
1000000 Alumni
80.000
“employees”
2.400+
Universities
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Each generation imagines itself to be more intelligent than the one that went before it, and wiser than the one that comes after it.
George Orwell
Gen Y/MillenialsAre currently aged 22-36, or born between 1980 and the
end of 1994
What do others think of them?• Millennials are accused of being
lazy, who aren’t able to function without a smartphone and who live in a state of never endingadolescence, incapable of commitment.
• By other accounts, they are a generation marked by creativity, flexibility, open-mindedness, a strong sense of social responsibility and concern for the environment.
„More than a quarter of
Generation Y live at home with
their parents, including 10% of men aged
30-34“
What do they think of themselves?
• Millennials tend to have a much more negative self-image than other generations do.
• Many in Generation Y don’t want to be identified as such
What are their issues?
• Spoiled/Entitled• Lazy• Poor Work Ethic• Little Respect for
Authority• Lacking in Social
Skills
On average, Gen Z uses their
smartphones 15.4 hours per week—
more than any other type of device.
Promote an uplifting and positive
message – 60% want to change the
world, compared with 39% of
millennials
Better produce a video.
Attention span of 8 seconds.
Engage with Millennials and Gen Z is an
ongoing, meaningful conversation to
gather insight into their changing wants,
needs and behaviors…
and learn.
• Facebook addicts
• Do not differentiate between personal
and professional life
• Team players
• Seek for collaborative, creative and
innovative environment
• Face to face communication, meeting
in person
• Prefer open layout of the office
• Require flexibility in all aspects of life
Generation Y Generation Z
• Social media junkies
• Strict division between personal and
professional life
• More individualistic
• Seek for expertise from online
sources
• Prefer communication via
technology
• No need to be in the office at all
• Flexibility is in their nature, they
consider it to be automatic
Digital Native Independent
Change
Bringers
Multi Technology
Borns
Striver for a better world
• His name is Petar at 19 years old.
• He is born in digitally surrounded environment and
uses communication and media technology in every
aspect of his life.
• He has immediate access to data on any topic &
ability to process massive amount of information as
being the most educated generation so far.
• He is really impatient – need immediate answers and
results. Platforms and tools like YouTube and
Snapchat have enabled both the fame-inclined and
the everyday sharer the ability to create their own
fully-formed brand or casual presence online.
• Her name is Yoana at 20.
• She is self-directed and resourceful.
• She knows how to educate herself and how to find information.
She has access the information she needs.
• She is independent, ambitious, self directed. Her generation
wants to turn their hobbies into careers (76%)
• Her generation is the most creative, liberal, realistic and
progressive generation.
• She doesn't care build of identity based on genders.
• High school students of her generation (72%) wants to start
their own business.
She is Brielle at 19.
She has grown up with hi-def, surround sound, 3D and now
4D.
Thus, her attention spans are getting shorter. Getting and
keeping her attention is harder.
Only campaigns with multi channel environments
✦ with stories told across screens
✦ even more visual (lead by video, photo or images),
✦ and even more participatory and shareable (with content
co-creation think selfies – at their heart). - catches her
attention.
Her name is Sara 21.
Living in the world shaped by economic crisis, global warming, school
violence, pollution …
She has sense of social a and maturity, developing sensitiveness
beyond their years
Doubtful about their long-term prospects, fearful about short-term
Consider herself as a solution for a problem
She is more likely to pursue careers which will have impact on world
She desires to volunteer, advocate and give back to their community
(26% 16-19 years old in USA actively volunteering)
Gen
Z
types
How we do that?
Practical experiences Creating good culture
and positive work place
Freedom to fail and
providing support system
(1on1 approach)
Leadership development
spaces (how to be self-
aware, world citizen, solution
oriented and empower
others)
Thank you!
For more information:
Anita Zivkovic
President of AIESEC in Austria
http://aiesec.at/
https://at.linkedin.com/in/anita-živković-1b698b44