Developing Residential Mortgage Markets in the Russian Federation
gemiusReport_CEE internet markets overview_Ukraine_August 2010 (in Russian)
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Transcript of gemiusReport_CEE internet markets overview_Ukraine_August 2010 (in Russian)
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Gemius UkraineDmytro Lysiuk, executive director
Central and Eastern Europeanmarkets review
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Content
1. About Gemius
2. CEE markets general review
3. Adspends
4. Blogs
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1. About Gemius
Gemius SA, Internet market research since 1999.
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Gemius worldwideCountriesCountries::
• Poland, Czech Republic, Slovakia, Hungary• Lithuania, Latvia, Estonia, Norway• Russia, Ukraine, Belarus• Adriatic region• Romania, Bulgaria• Denmark, UK, Israel, Austria
PartnersPartners:: CATI, Media Research, Ipsos, Market Watch, UAIA, FOM
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2. CEE markets general review
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CEE countries
Central Europe:Poland, Czech Republic, Slovakia, HungaryAdriatic region:Croatia, SloveniaBaltic states:Latvia, Lithuania, EstoniaEastern Balkans:Bulgaria, RomaniaEastern Europe:Ukraine, Russia, Belarus, Moldova
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Internet penetration - 2007
30%
71%
56%
50%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CEE
Nordic Region
Western Europe
Southern Europe
Internet Penetration
SOURCE: gemiusAudience + structural studies, InternetWorldStats
43,6%2008
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Internet in CEE - details
68%
66%
53%
53%
51%
50%
46%
45%
43%
39%
33%
26%
16%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Slovenia
Estonia
Romania
Latvia
Lithuania
Czech Republic
Slovakia
Bulgaria
Poland
Hungary
Croatia
Russia
Ukraine
Source: gemiusAudience + structural studies, 2008
Internet penetration
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Broadband penetration 2007
26%
59%
35%
19%
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
CEE
Nordic Region
Western Europe
Southern Europe
Broadband Penetration (% of Internet-using HHs)
SOURCE: gemiusAudience + structural studies, InternetWorldStats
33%2008
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Broadband in CEE - details
49%
48%
47%
44%
35%
34%
34%
32%
30%
29%
22%
18%
13%
0% 10% 20% 30% 40% 50% 60%
Russia
Estonia
Ukraine
Slovenia
Poland
Lithuania
Croatia
Latvia
Czech Republic
Hungary
Slovakia
Romania
Bulgaria
Source: Eurostat + Gemius, expert estimation for UA, 2008
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3. Ad spends
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US-Europe comparative ad spends
http://www.marketingcharts.com/interactive/
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Source: Local media agencies, 2006-2008
Ad spends
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Online ad share in total ad spends
Source: local media agencies, 2007-2008
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Source: local media agencies + gemiusAudience, 2008
Average ad spends per one user (euro)
2,14 €
3,56 €
3,84 €
4,10 €
4,41 €
6,71 €
7,55 €
10,65 €
11,34 €
11,74 €
14,17 €
14,87 €
18,31 €
- € 2 € 4 € 6 € 8 € 10 € 12 € 14 € 16 € 18 € 20 €
Ukraine
Croatia
Romania
Lithuania
Bulgaria
Poland
Slovakia
Latvia
Slovenia
Estonia
Czech Republic
Russia
Hungary
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CEE statistics by regions (rate to population)
0%
10%
20%
30%
40%
50%
60%
Baltic states Eastern Balkans Adriatic Central Eastern (Russiaand Ukraine)
Internet Broadband Online ad
Source: local media agencies + gemiusAudience + IAB, 2008
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Russia and Ukraine …and Poland
Source: local media agencies + gemiusAudience + IAB, 2008
Ukraine Russia Poland
Internet penetration 16,00% 26% 42,64%
Broadband penetration 47% 49% 35,20%
Online adspends 13 600 000 € 455 000 000 € 101 788 148 €
Online adspends groth 59% 50% 12%
Euro/user 2,14 € 14,87 € 6,71 €
Online ad share 0,70% 3,60% 3,70%
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Mature markets – UK and Denmark
Denmark UK
Internet penetration 79% 63%
Broadband penetration 76% 90%
Online ad spends 410 000 000 € 3 376 600 000 €
Online ad spends growth 20% 29%
Euro/user 109,5 € 112,55 €
Online ad share 14,70%
BMRB Internet monitor
Source: local media agencies + gemiusAudience + IAB, 2008
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4. Blogs
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Blogs
Bulgaria blog.bg local 11,20%
blogspot global
Croatia blog.hr local 32,42%
bloger.hr local 23,48%
Czech Republic blog.cz local 39,08%
Hungary blog.hu local 33,89%
blogter.hu local 19,51%
freeblog.hu local 17,07%
blogger.com global 9,44%
Source: gemiusAudience + expert estimations, 2008
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Blogs
Latvia klub.lv local
Lithuaniablogas.lt
local23.38%
Poland blog.onet.pl local 18,68%
blox.pl local 13,23%
blogger.com global 12,29%
Source: gemiusAudience + expert estimations, 2008
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Blogs
RussiaLivejournal.com global > local 18,64%
Liveinternet.ru
local
Blog.mail.ru local 12,57%
Ukraine Livejournal.com global
Source: gemiusAudience + expert estimations, 2008
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Blogs
The most popular type of UGC Tendencies
• Blog audience grows fast – up to 40% reach• Blog-services are getting closer to social networks• Social networks are used for blogging more often• Dominated mostly by local players
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Blogs
The most popular type of UGC But:
• Difficulties in audience measurement
• 1 person/ many browsers• 1 person/ many accounts• 1 account/several persons• etc.
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Summary
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Main trends
- Online ad in CEE is growing faster- Markets develop indifferently- Internet becomes more and more popular- Broadband takes up
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Internet CEE
These markets soon will be discussed at Internet CEE conference
Warsaw, October, 28-29
www.internetcee.com