Gemini Native - Mobupps€¦ · LATAM 180 Europe 428 MEA 205 APAC / 261 Americas / 384 EMEA / 633...
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Yahoo 2016. Confidential & Proprietary. Gemini Native
Transcript of Gemini Native - Mobupps€¦ · LATAM 180 Europe 428 MEA 205 APAC / 261 Americas / 384 EMEA / 633...
Yahoo 2016. Confidential & Proprietary.
Gemini Native
Yahoo 2016. Confidential & Proprietary.
Global Audience 1.3B (MM)
Comscore Oct 2015: US 205M, India 82M, Brazil 66M, Japan 61M, Germany 18M (AGOF), UK 40Mincl network, 30M just Yahoo, France 37M, Italy 27M, Mexico 26M, Canada 24M, Indonesia 22M, Spain 21M, Argentina 19M, Vietnam 19M, Australia 16M, Thailand 13M, Taiwan 12M, Philippines 12M, Malaysia 12M, South Africa 8M, Belgium 7M, Sweden 7M, Hong Kong 4M, Singapore 4M, New Zealand 3M, Ireland 3M
AU/NZ 20
SEA 98
Japan 61
India 82
US 204
LATAM 180
Europe 428
MEA 205
APAC / 261 Americas / 384 EMEA / 633
Yahoo Global Audience
Russia 44
YAHOO statistics in Russia
Men 44%
Impressions 437M Unique users 44M
Women 36%
Yahoo 2016. Confidential & Proprietary.
Yahoo Gemini Native ads — is the new step in evolution in the digital world
Source = Comscore, Yahoo Inflow Research, Yahoo internal Data
Yahoo’s native advertising experience brings you…
…with ads more enjoyable and relevant
2x more engaging
89% imps mapped by
device
…across device
1.3 b in the world
The people you’re looking for …and more effective
+23% brandawarenessvs. display
i:/i Mail
11!1 News
� Finance
0 Sports
0
YAHOO/ y Fantasy Football � TV
.....
Politics 1111 e Movies
* Celebrity A. Style
.... View ii Beauty
Partners
�Viber
flickr (@FLURRY
iii Shopping
� Tech
6 Yahoo Homepage
• YahooWeather
=:: BlackBerry
•
Yahoo Gemini Native - Desktop
Yahoo Gemini Native - Desktop
Yahoo Gemini Native - Mobile
Yahoo 2016. Confidential & Proprietary.
Yahoo Gemini Native - Mail
Yahoo 2016. Confidential & Proprietary.
Differentiated data sets
Look-alike
Search
Demographics
Purchase Behaviour
Content Consumption
Mobile Usage
Social
Cross-device Identity
165 billion daily data activities from 1.3 billion users
Registration Lifestages Geography
Yahoo 2016. Confidential & Proprietary.
Yahoo DataMail Retargeting
Search Retargeting Interest Groups
Demography
Your Data Site visitation Mobile devices In-app events CRM Data (Email)
Richly address the right audience
Optimization
Yahoo 2016. Confidential & Proprietary.
Getting started
1 5 4 3 2
Implement pixel
Provide creative assets
Define your audience and build ‘lookalikes’ of converters and visitors
Determine starting bids and budgets
Optimise and adjust to maximise campaign
success
Technical specification
OBJECTIVE VISIT MY WEBSITE DOWNLOAD MY APP KNOW MY BRAND
Pricing Type CPC CPC CPCV CPM CPV
Devices PC, Mobile, Tablet Mobile & Tablet Mobile & Tablet PC, Mobile, Tablet PC, Mobile, Tablet
Ad Format Text + Images Text + Images Text + Videos + Images Text + Images Text + Videos +
Images
Ad Specs 1200x627 + 627x627 1200x627 + 627x627 1200x627 + 627x627
MP4 Video 1200x627 + 627x627
1200x627 + 627x627
MP4 Video
Supply Yahoo, Tumblr,
Partners Yahoo, Tumblr,
Partners Yahoo, Tumblr,
Partners Yahoo, Tumblr,
Partners Yahoo, Tumblr,
Partners
Ad Redirection Webpage App Store App Store Webpage Webpage
Targeting Geo, Demo,
Interests, AdvertiserData
Geo, Demo, Interests,Device, OS Version,
Advertiser Data
Geo, Demo, Interests,Device, OS Version,
Advertiser Data
Geo, Demo,Interests, Advertiser
Data
Geo, Demo,Interests, Advertiser
Data
Yahoo 2016. Confidential & Proprietary.
Unlocked with a simple set of assets
1 Copy
1a Title
1b Description
1b Brand Name
2 Visuals
2a 1200 x 627
2b 627 x 627
& or MP4 video
