GEM Credentials

E v e n t M a n a g e m e n t I S p o r t i n g E v e n t s I C o n f e r e n c e s I P r o d u c t L a u n c h e s I C o r p o r a t e H o s p i t a l i t y I E x h i b i t i o n s

w w w . g e v e n t m . c o m

C O M P A N Y C R E D E N T I A L S

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O v e r v i e w

With offices in London, Dubai, Abu Dhabi, Doha and Kuwait, Global Event

Management has over 27 years proven experience in international events,

live communications and experiential marketing.

Global Event Management delivers simple, insightful and creative

solutions via events, experiential marketing and corporate hospitality.

With a wealth of knowledge and successful partnerships, our full service

events agency will help you solve your next brand marketing or events

challenge.



W h y a r e w e d i f f e r e n t

UNRIVALLED KNOWLEDGE, EXPERIENCE AND BELIEF IN EVERYTHING WE DO

There are many companies with a similar brief to ours, both here in the

Middle East and internationally – but few offer our high impact, creative

and comprehensive approach – nor are they as well placed to help

companies integrate creative events into their marketing and

communications strategy.



O u r m i s s i o n s t a t e m e n t

We strive to deliver benefits through experience, to bring every event to life

through creative and memorable encounters that leave lasting impressions

for every brand, product and client.

We are committed to working in collaboration with our clients throughout

the year, to understanding their objectives and to help achieve their goals.

We work as an extension to your event team and as a partner to the

organisation. We endeavour to use our experience to maximum advantage

and to exceed the contract/promise at all times, ensuring that we continue

to be the company our clients constantly recommend.



O u r s e r v i c e s

Corporate

events and

seminars

Creative

communications

Exhibitions

and

conferences

Experiential

marketing

Marketing and

PR

Sponsorship Concerts and

festivals

Team building

Weddings Projection and

lighting

Bespoke events Stand design

and

production

Event theming

and dressing

Corporate

hospitality

Entertainment



R e c e n t c l i e n t s



P R E V I O U S E V E N T C A S E

S T U D I E S



The brief was to, 'raise the bar', on the Souk Waqif

Festival in terms of creative, content, entertainment

and management.

The result was a massive turn-out from across Qatar

and from tourists of all nationalities who flocked to the

Souq to see the world class entertainment, spectacular

shows and an amazing atmosphere seen only at major

carnivals and festivals worldwide.

The resulting press coverage far exceeded

expectations and the consensus was an overwhelming

success - so much so that we where immediately asked

to organise the next festival.

Client – Qatar Private Engineers Office



Client – Saudi Aramco Summer Programme

Aramco again chose Global Event Management to work with

them on the Aramco Summer Festival sourcing

entertainment throughout the World that was family

friendly and culturally acceptable.

Negotiating contracts, managing travel, transport and

logistics was stage 1 of the program. Stage 2 was the stage

management and production of the shows often working to

fast turnarounds of multiple shows and tight deadlines.

Almost 300,000 visitors enjoyed the shows and everyone

worked very well together.

The success of the events has been viewed by

representatives of 11 of the 13 provinces and GEM has now

opened offices in Riyadh as well as its operations in the

Eastern Provence.



The management of the annual Brookfield Multiplex

staff party was trusted to Global Event Management in

2014. The event for over 700 staff and management

from the region was based on the 1920s and GEM took

care of overall theme of the event as well as providing

1920s backdrops for the stage and photo

opportunities.

On top of the theme of the event GEM were

responsible for the evening’s entertainment as well as

the event’s audio visual and lighting requirements.

“I just wanted to say thank you for helping to make

Thursday evening a huge success. By all accounts,

everyone had a great night.”

Emma McKain Brookfield Multiplex

Client – Brookfield Multiplex



Global Event Management were recently awarded the

Samsung Launching People initiative press conference

which was hosted at Zero Gravity at SkyDive Dubai.

GEM were tasked with finding a venue that had never

been used before for a press conference as well as a

venue that possessed a little bit of a wow factor as

opposed to utilising a meeting room within a five star

hotel.

GEM managed the entire event process including the

audio visual which involved liaising with the media to

ensure that their individual requirements were

adhered to.

Client - Samsung



Global Event Management were proud to be awarded

the eNett roadshow which took place in the 4th

quarter of 2013. A full turn key solution was offered by

the GEM team, running a global roadshow on behalf of

eNett and Travelport. The roadshow took place in

several countries across Europe, Asia and the Middle

East, taking the GEM team to Amsterdam, Dublin and

Hong Kong.

GEM was able to utilise it’s global offices and networks

to select the very best venues in each location in order

to ensure maximum attendance.

Client – eNett

“ When we were planning a roadshow of customer

events, we wanted to make sure that we partnered

with a company who was reputable, creative and

shared our company's ambition of 'daring to be

different'! GEM fulfilled the brief in every way -

delivering a series of fresh, aspirational and seamlessly

executed events.

Mario Natoli, eNett.



Global Event Management were contracted by a

leading global asset management consultancy firm EC

Harris to organise a family fun day as a ‘thank-you’

from management to staff and their families for all

their hard work over the year.

After researching numerous venues, Global Event

Management recommended the Joumana Beach at

Jebel Ali Beach Resort. The space was transformed into

an area of entertainment for all the family complete

with face painting, arts and crafts, a number of

inflatables as well as team building exercises for all

ages. The aim was to offer a number of outdoor

activities with a sporting element for the whole family

to get involved in. Raising funds for an International

charity that EC Harris have been supporting in 2014,

being an added incentive.

Client – EC Harris

‘We had great feedback from everyone – good location

and format, the right amount of activities and good

food.’ Nicole Clark-Darby, EC Harris



Global Event Management (GEM) was proud to be

selected as the Event Management Agency for the

inaugural Abu Dhabi Statistics Conference 2013 hosted

by the Statistical Centre Abu Dhabi (SCAD).

Working closely with SCAD’s event team, GEM’s

project team took responsibility for the complete

turnkey event management of the conference. This

extensive scope of work included; research and

speaker coordination, event planning and

development, venue search, promotion and

marketing, supplier sourcing, negotiations and

contracting, delegate registration and database

management, on-site management and logistics and

sponsor and exhibitor coordination and fulfilment.

Client – Abu Dhabi Statistical Centre



Client – CPI Financial

For the second year in a row Global Event Management were

awarded the prestigious contract to event manage CPI Financial’s

annual Banker Middle East Industry Awards. The Awards brought

together more than 400 distinguished regional and global

industry experts and decision-makers, to honour and celebrate

excellence in the MENA banking and finance industry.

For the 14th annual awards GEM were tasked to outshine the

spectacular look of the of the previous years’ event. This was

achieved by a beautiful curved stage with accompanying lighting

designed by our in-house theatrical designer who has worked on

numerous West End and Broadway shows.

“After the great feedback we received from last year’s event we couldn’t really look any further than awarding the management of our event to Global Event Management. Yet again they surpassed

themselves and we’re looking forward to their proposition for next year.”

Paul McGrath, CPI Financial.



GEM was contracted by JA Resorts and Hotels for a

celebration of their new brand that had recently been

launched. Being held on the pool deck of the new

Ocean View Hotel the GEM transformed the otherwise

simple deck to a glamorous location using clever

lighting, logo projection and pool decoration.

The highlight of the event was the entertainment with

the Gypsies taking to the stage as a surprise for the

350 VIP guests who ranged from senior management,

JA partners and suppliers and the media.

“Please accept a huge thank you on behalf on

everyone at JA Resorts & Hotels for a fantastic job on

Wednesday. It really was a great night and you and

your team delivered the right people and caught

exactly the right balance. Please thank everyone

involved from your side for making us look so good.

You really DO deliver!

Definitely marks the start of a very long and very bright

future between GEM and JAR&H.”

David Thompson, JA Resorts and Hotels

Client – JA Resorts and Hotels



Client – Cleary Gottlieb

The international law firm Cleary Gottlieb approached

GEM to organise their new office opening in Abu Dhabi

with an evening of sophistication for their 250 invited

clients and potential clients.

The event was held at the beautiful Oriental Café at

Emirates Palace and included a champagne reception,

the finest canapés menu with the entertainment being

provided a string quartet and with some contemporary

music being provided by the Hamami Brothers.

“Many thanks, your team rocks!!!!

You all have been excellent, I was really impressed -

nothing to say except well done!!!! This is the start of a

long business relationship.”

Anissa Salah, Cleary Gottlieb



Client – Steelcase

Steelcase, a multi-national office furniture supplier,

contracted GEM to organise and manage their 100th

Anniversary celebration.

With the event being held at Steelcase’s Dubai office the

challenge that GEM had to overcome was turning the

space into an elegant evening venue for 150 high profile

clients.

“Choosing a partner to manage our company’s 100 Years

anniversary was not easy, but GEM proved to be up to the

task. What a creative group of people! They delivered a

remarkable event, surely a night to be cherished and

remembered for another century to come.”

Andreia Laucevicius, Steelcase Middle East



Client – KIA Motors Exhibition

Stand Design

GEM Qatar beat a number of leading agencies to

create a unique, cost effective and interactive 350sqm

exhibition stand which featured 7 car displays, touch

screen information pods and live entertainment.

GEM Qatar conceived a concept that brought the KIA

stand to life at regular intervals throughout the event

with highly visual and acoustic performances from the

Korean based Drumcats, an all-female drumming

dance band.

“GEM Qatar beat a number of leading agencies to

create a unique, cost effective and interactive 350sqm

exhibition stand which featured 7 car displays, touch

screen information pods and live entertainment. This

is something they did with professionalism and ease.”

Hossam Shadi, KIA Qatar



Client – Kia Motors Car Launch

GEM Qatar was successful in winning two prestigious

KIA car launches at the Qatar Motorshow in 2013., the

Classy KIA Quoris and the Sporty KIA Cerato.

Hossam Shadi, Sales and Marketing Manager of KIA

Qatar said, “KIA Motors had a very successful Qatar

Motorshow. We have achieved amazing reception for

the launched cars and have had a large volume of sales

enquiries throughout the Motorshow. Our exhibition

stand attracted the highest number of media during the

media day and throughout the Motorshow we had an

amazing volume of visitors, especially during the live

performances by the Drumcats.”



Client – Kia Motors Car Launch



Client – DP World, QE2 New Years Eve Party

Global Event Management organized a turnkey solution for the re-

launch of the world famous Queen Elizabeth 2.

The Queen Elizabeth 2 and her historic decks came alive once again

in Dubai, with gourmet food, entertainers, lasers and firework

displays, and an incredible line up of international acts, including the

Bootleg Beatles, the Gypsies and Drury Lane.

The event, hosting 1000 guests, was a huge success that has well

and truly put the QE2 back on the map with many exciting things

planned for 2012.

“Simply amazing! Given the fact that GEM had less than a month

to organise, plan and deliver this event to dignitaries, VIP's and

the, 'Who's who,' of the region we had concerns, (our fault not

theirs), but they over-delivered in every way. From start to finish

an all round amazing event - I would have no hesitation

recommending this team to any company, anywhere in the

World.”

Scott Clegg, Istithmar.



Client – DP World, QE2 New Years Eve Party



Client – Dubai International Airport

Dubai International Airport wished to introduce the

DXB Connect card to the world and Global Event

Management’s solution was to produce the most

successful flash mob ever to perform in the Middle

East.

With an extensive social media program attached to

the proposition the GEM social media marketing team

managed to gather over 1 million hits within three

weeks of the video being uploaded onto YouTube. To

date the video has now been viewed by over 3.5million

people across the globe. The project won the

prestigious Best use of social media at the Travel +

Leisure Social Media in Travel & Tourism Awards in

New York

“We are absolutely thrilled with the results and

winning this prestigious award, especially because it is

one of the very few that recognises creative and

effective campaigns involving the emerging media,”

Paul Griffiths, CEO of Dubai Airports.



First Capital Bank of Switzerland

Global Event Management organized a turnkey solution for

the launch of First Capital Bank of Switzerland, based in DIFC,

at the Godolphin Ballroom of Emirates Towers with over 120

top VIP’s, Royalty and Ministers.

Under the Patronage of H.E. Sheikh Mubarak Al Nahayan

First Capital Bank was inaugurated with a high-profile ribbon

cutting ceremony that hosted about 30 of the most

important invitees while guests gathered for a reception

followed by a 3-course Gala Dinner with traditional Arabic

camel and lamb delicacies and themed entertainment.

“Planning, preparation and deliver all 100% Recommend this

company and feel confident you can relax and enjoy your

event while they take care of every aspect.”

Abdul Aziz, First Capital.



Client – Hewlett Packard (HP)

Global Event Management was challenged to run a series of conferences

throughout the Middle East to educate HP affiliates and suppliers to the

variety of marketing / sales tools and campaigns available to them.

GEM created a series of impartial marketing and sales seminars and

workshops to identify sales and business growth opportunities highlighting

industry relevant marketing, digital, online and sales techniques and

methods.

Over 250 attendees for each seminar in territories including Egypt, U.A.E,

Jordan, Saudi and Beirut. Extremely positive feedback was supported by a

40% increase in HP portal registrations in each territory and an increase in

joint affiliate – HP marketing campaigns.

'Great work from the team as usual, an excellent and very creative

roadshow', Sandra Royan, HP



Client – Siemens

With regular events throughout the year Siemens chose to work

with GEM due to its extensive knowledge expertise, flexibility and

speed of turning last minute scopes of work into reality.

GEM have been chosen as event consultants and organisers for a

range of Siemens projects including: various conferences,

including the prestigious Global Directors Conference – 2014,

designing and building exhibition stands and the event

management of a range of roadshows for various Siemens

divisions.

'We keep using GEM because we know we will always get a

professional service, we would recommend the m to anyone'



Client – Pfizer International

The event was organized for Pfizer Middle East and included five

consecutive days of workshops, conferences, discussion groups and

Gala Dinners. 250 doctors, delegates and speakers from over 18

different countries in the Middle East and Africa attended an

informative conference on Pneumococcal Diseases at the

Intercontinental Hotel in Dubai.

The highlight was a spectacular outdoor Gala Dinner at the Al Badia

Golf Club with lavish décor and a selection of Arabic and African

cuisine. In addition, an exclusive desert camp was set up to host and

entertain the top VIP’s of the group after an exciting desert safari.

'500 Doctors are not easy to coordinate and even harder to please, but

GEM managed both, a slick and professional service from start to

finish'.



Client – PepsiCo International

GEM undertook the design, delivery and organisation of the Donald M.

Kendall conference including all logistics, design, technical supply,

entertainment and event management for the 4-day conference, social

schedules and awards ceremony.

GEM created an on-brand conference solution with an array of ideas

presented to PepsiCo for extra-curricular activities, fusing local cultures

with the international brand.



Client – Gulf Holdings

The Team transformed the Madinat Arena into an all white ‘blank

canvas’ to enhance, and reveal the new corporate identity. We

provided Gulf Holdings with full Event Design, Production and

Management of the launch event as well as production of the

corporate video to support the new identity.

In addition to the re-branding, the event was held to celebrate

the 25 year anniversary of Gulf Holdings. Together with 500 VIP

guests the guests of honor, H.E. Sheikh Sultan Al Oasimi and H.E.

Sheikha Lubna bint Khalid Al Oasimi, enjoyed an elegant &

entertaining evening.

'Çelebrating 25 years we wanted a company who had been

around that long and understood what it meant to us', Sheikh

Sultan Al Qasimi



Client – General Motors

Empty blank space turns into complete GM environment for the GM

style Dubai event. First of its kind, this automobile show was a

perfectly timed series of events coinciding with the 2007 Dubai Motor

Show.

The entire convention center of Madinat Jumeirah was transformed

to host product workshops, press conferences and a spectacular

charity dinner showing off 14 GM automobiles including concept cars,

and the worldwide launch of the new Cadillac. The 14 cars were each

paired with a celebrity creating a marriage of style and design

excellence.

“This was a big deal to us and we needed a big company mentality

where creativity, experience and ability was unlimited. GEM

surpassed all expectations, they deliver!”



Client – General Motors

GM Excellence incentive tour of Cyprus was created to reward the very best

dealers and service agents across the Middle East in a neutral and appealing

destination not to far from home base.

The event was staged on a very tight budget, but GEM still managed to impress all

of the invitees who were treated to 5 days of tours, traditional dining and

entertainment as well as a lot of fun.

Described as, ‘the best organized tour they have ever been on’, by the participants,

GEM was very proud of the efforts, the planning, the preparation and the

meticulous event management that resulted in a very happy client.

“Managing 100 of our top partners and looking after them for 5 days was a big

challenge, but GEM delivered on every aspect, we highly recommend this

company”



Client – Al Maabar

The event was organized for His Majesty King Abdallah II of Jordan and included

the Marsa Zayed Royal Groundbreaking ceremony on the hills of Aqaba, Jordan as

well as a VIP Gala Dinner for over 600 invitees and VIPs. As part of the event, we

designed and produced a foundation stone that was inaugurated by His Majesty

as well as His Highness Sheikh Nayhan from Abu Dhabi.

Through a spectacular launch with lasers, fireworks and space cannons in the

mountains of Aqaba, guests seated on a purpose built decking on the shore of the

InterCon Hotel and could enjoy a breath-taking performance of The Gypsy Kings

while indulging in a 5-course Gala Dinner.

“Like most major Government organisations we wanted the lowest price and the

highest quality and GEM delivered on every aspect surpassing our wildest

expectations”



Client - Palisades

A Victorian-styled venue to reflect the identity of the brand, traditionally

dressed performers and a cabaret performance of the cast of Chicago were the

back drop to this unique event.

The international launch of Palisades in Dubai was held over 2 days with an

attendance of approximately 1000 guests as well as Royal Family members and

government officials including His Highness Sheikh Issa bin Zayed Al Nahyan.

Following the fantastic success in the UAE the project was then launched in

Geneva & St. Moritz, Switzerland at a luxury property conference as well as the

Cartier Polo World Cup on Ice.

“Multi country, multi audiences, multi messages, tight deadlines, we where

looking for the very best of everything. When you want the best work with the

best at that’s Global Event Management”



Client – Barclays Wealth

Corporate hospitality is a major division of Global Event Management

and it was this service that Barclays Wealth have utilised from 2009-

2011. Global Event Management have hosted over 250 company

management and clients in both Mclaren and Red Bull private suites

at the Abu Dhabi Grand Prix. The full Grand Prix experience offered by

GEM included access to the chosen team drivers, food and beverage

in a stunning suite over looking the track plus VIP access to the

concerts.



G E M E x p e r i e n t i a l



GEM Experiential

Get People Talking About Your Brand

Experiential marketing and live brand experiences create both an emotive response and consumer connectivity with a brand.

Creative Solutions

Global Event Management has created a wide range of brand engagement events and experiential marketing campaigns throughout Europe and The Middle East,

showcasing the creativity and attention to detail that will ensure your brand objectives are skilfully delivered.

Brand Strategies

We have helped global businesses establish a more receptive relationship with consumers, in addition to improving brand advocacy, loyalty and word of mouth.

Great Ideas + Creative Planning = Engagement Results!

We will identify how experiential activity can connect and engage with your clients target audience. We will create a customised strategy to achieve your objectives within

your budget.

Our full service team will generate a detailed logistical and creative plan detailing design, production, territories and execution of your experiential campaign for you and

your brand



GEM Experiential



G E M O r g a n i s e d E v e n t s



The World CEO Forum

This extraordinary business conference was created by GEM to

bring together executives from all over the world, to meet key

principals in the GCC region in order to explore and expand

business opportunities in the Middle East and access Gulf

capital.

Delegates from 28 countries joined this exciting networking

conference in 2009 and over 3,200 attendees came together

during the 4th World CEO Forum, held in the stunning Congress

Center of the Jumairah Beach Hotel and the Madinat Jumairah

Conference Centre in Dubai.



80s Music Festival

80s Rewind musical festival held at Festival Park, Dubai Festival City

attracted over 10,000 music lovers to this truly unique evening of

entertainment from some the 80s biggest stars.

With live performance's from T’Pau, Howard Jones, ABC, Heaven

17 and Rick Astley followed by the Radio 2 Skool Disco on the 2nd

stage the event was a huge success that will become one of the

UAE’s premier events for many years to come.

Plans are already in place for 2014’s show in Dubai with others

being lined-up across the GCC.



KidsFest – Children’s Festival

KidsFest held at Festival Park, Dubai Festival City attracted over

10,000 family members to the event over the two day weekend

that it ran.

The site consisted of two stages, the main stage which ran over

20 live shows of Bob the Builder, Angelina Ballerina, Pingu and

Freej plus the 2nd stage which hosted numerous live and

entertaining shows such as KidsFest Talent and the KidsFest

Bareface Modelling competition.

The event also hosted a bouncy castle village, multiple fairground

rides, skate ramps and BMX track, arts and crafts and much much

more.



Abu Dhabi Grand Prix Ball

Described as, ‘The Society event of the year’, the Grand Prix

Ball in 2009 and 2010 were unique in every way. Guests are

invited to walk the red carpet with the celebrities, VIP’s and

the very best line up of artists and entertainment, then join

them on stage.

The Grand Prix Ball is owned and organised by GEM and has

been a resounding success for sponsors and thoroughly

enjoyable evening for the lucky few who have attended.



Good Health Gulf

This event was for everybody. Not just people who already consider

themselves fit or leading a healthy lifestyle, but also for those who are

serious about changing their lifestyle habits and improving their mind,

body and general wellbeing.

The Show was packed full of features, free taster treatments, fitness,

nutritional and healthy eating advice, guides to mental wellbeing, life

coaching and much, much more. Thanks to free-to-attend seminars

presentations and workshops, visitors left the festival much better

informed and able to make better lifestyle choices.



GEM Corporate Hospitality

Global Events Management has been offering exciting

VIP Sports Hospitality packages at the some of the most

glamorous and exciting sporting events all over the

world.

From the Dubai World Cup, Wimbledon, Monaco and

Abu Dhabi Grand Prix, the Olympics through to the

Champions League Final GEM can cater for all your

specific requirements at these spectacular sporting

events.



Wa n t t o s e e m o r e ?

Got to our YouTube channel at http://www.youtube.com/channel/UCV11mnR0yhoogXzbtvR4J8w

or

Search for Geventmanagement on YouTube

http://www.youtube.com/channel/UCV11mnR0yhoogXzbtvR4J8w





C O N TA C T U S

Kristina Hall

+971 50 887 8940

+971 4 454 1387

[email protected]

GEM Credentials

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