Geelong Smart City Hub

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Business Model Study Report Geelong Digital Hub

description

In anticipation of the rollout of high speed broadband in Geelong and the Bellarine region, the City of Greater Geelong and a range of partner organisations are looking to establish a facility or digital 'Hub' to help promote the benefits of the digital world to the Geelong community. At this point in time a small group of committed stakeholders led by the City of Greater Geelong have formed a thought leadership group to help develop and drive the concept. The hub will serve as a space to which community groups, businesses, students etc can go to learn about the digital world, share experiences, attend seminars and network with the support of mentors and skilled staff. It will be a place of ideas and outcomes for all things in the digital space. By way of an initial mission statement, the following has been agreed: The hub is a supportive co-working space where participants can develop, evaluate and grow their ideas. Potential uses for the hub could be: 1. Entry level business development support and training 2. Mentoring and networking opportunities 3. Business conceptualization 4. Raise awareness of the digital economy and the tools required to successfully navigate it 5. Skill and competence development in the digital space 6. Access to professional services, courses and programs from leading IT sector participants 7. Application advice and support for grants, pitching and funding opportunities

Transcript of Geelong Smart City Hub

Page 1: Geelong Smart City Hub

Business Model Study Report

Geelong Digital Hub

Page 2: Geelong Smart City Hub

Digital hubs are mainly focused on ?

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NBN Digital Hub

NBN Digital Enterprise

Geelong ‘Smart City’ Hub

?

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In anticipation of the rollout of high speed broadband in Geelong and the Bellarine region, the City of Greater Geelong and a range of partner organisations are looking to establish a facility 'or digital 'Hub to help promote the benefits

of the digital world to the Geelong community. 

The hub is a supportive co-working space where participants can develop, evaluate and grow their ideas. Potential uses for the hub could be:

• Entry level business development support and training

• Mentoring and networking opportunities

• Business conceptualization • Raise awareness of the digital economy and the tools required to successfully navigate it• Skill and competence development in the digital space• Access to professional services, courses and programs from leading IT sector participants• Application advice and support for grants, pitching and funding opportunities

[as laid out by City of Greater Geelong] Geelong Digital Central Concept

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What is the Business Model of successful digital hubs in Australia, best practices followed and how to implement them using the existing partner network in Geelong?

Research Problem

Research Questions

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Methods

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NATIONAL DIGITAL ECONOMY STRATEGY

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COMMUNITY

13%

COUNCIL74%

LI-BRARY5%

OTHERS8%

Digital Hubs Facilitators

CHAMBER13%

COM-MUNITY

3%

COUNCIL26%

ENTER-PRISE

CENTERS37%

EN-TER-

PRISE 1%

GOV-ERN-MENT

1%

NOT FOR PROFIT

3%

RDA6% TAFE

4%

UNIVERSITY6%

Digital Enterprise Facilitators

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Business Model Study of Digital Hubs

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Ipswich Digital hub

Bacchus Marsh

Digital hub

MillparkDigital hub

Coffs CoastDigital hub

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Funding & Cost Structure

Key Partners

Key Activities & Channels

Key Resources

Value Proposition Customer Relationship

Customer Segments

The business model Canvas Digital Hub

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Customer Segment

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Customer Segment

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Funding & Cost Structure

Key Partners

Key Activities & Channels

Key Resources

Value Proposition Customer Relationship

Customer Segments

The business model Canvas Digital Hub

Digital Hub

• 60 & Above• Retired• Very basic level of

understanding

Digital Enterprise

• Small Business• Sole Traders• Industry

• Health • Tourism• Retail• Professiona

l Service

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I think what was very significant for me was

being able to confidently begin to use an iPad

I think the benefit of coming to the Digital

Hub is the smaller groups, therefore it's a

bit more hands on

My wife and I have benefitted

enormously from this opportunity

to learn more about computers, and have the NBN explained to us.

Andrew has been a fabulous teacher. I’m a

slow learner, and he has helped me so much with

my computer skills.

I can do a little more than just turn it (computer) on.

Value Proposition empowering people with the knowledge of

technology

program plays a major role in

enabling people to get hands on with technology and use it into their daily lives

role of digital hub in providing digital

awareness to the community

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Funding & Cost Structure

Key Partners

Key Activities & Channels

Key Resources

Value Proposition Customer Relationship

Customer Segments

The business model Canvas Digital Hub

Digital Hub

• 60 & Above• Retired• Very basic level of

understanding

Digital Enterprise

• Small Business• Sole Traders• Industry

• Health • Tourism• Retail• Professional

Service

Marketing• Website- a dedicated

domain • Social Media- Presence

required• Print Media- Required• Flyers/Brochures-

RequiredMembers’ Management• Mode of Registration-

Email, Website & Phone• Database of Participants-

Required• Membership offer- Not

Required• Web Portal- Not Required• Newsletter- Required

Digital Hub

Empowering local community with the digital knowledge that can make their lives more convenient through an easy learning process.

Digital Enterprise

Enabling small to medium businesses to enhance their productivity by empowering them with the knowledge of digital technology and advice from industry experts

Material Resources• Computer- 9 to 20• Printer, Screen, IPad etc.

,Human Resources• Digital Hub

• 1 Fulltime Digital Hub trainer• 1 Part Time Manager

• Digital Enterprise• Trainers with expertise in different

sectors

Group Sessions• Count: 14-18 per month• Mode of Delivery: Workshops• Group size: 4-6• Different themes for Hub& Enterprise

Individual Sessions• Digital Hubs- In digital hub premises (50

per month)• Digital Enterprise- On Site

Funding & Cost structure to be reinvented according to the Structure of the hubDigital Enterprise program delivery incur more costs than Digital Hub program

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• Digital Central Concept not completely covered

• Customized sustainable hub model required

• Funding model cant be replicated• Hub funding ceased• Enterprise funding already allocated to Darebin Enterprise

• NBN under review; Rollout in Geelong pending

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Best Practice in Australia & around the Globe

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Wollongong iAccelerate

GEELONG WOLLONGONG

Regional area close to Melbourne Regional area close to Sydney

High Number of daily commuters High number of daily commuters

Dependence on Manufacturing Sector Dependence on Manufacturing sector

Deakin University with high number of IT Grads

Wollongong University with high number of IT Grads

Transition from Mfg to Knowledge economy

Transition from Mfg to knowledge economy

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Wollongong iAccelerate

WOLLONGONG UNIVERSITY

GOVERNMENT

INDUSTRY

$ 16.5 M funding

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Wollongong iAccelerate

iAccelerate Start - First stage ideas incubator

iAccelerate Advanced - Business acceleration program launching in 2014

iAccelerate Club- Engagement with successful entrepreneurs and networking opportunities

iAccelerate Mentor- Expert advice, knowledge sharing, support, peer-to-peer

iAccelerate Pitch- Present to key industry experts, receive feedback, practice, polish

iAccelerate Educate - Free Workshops, key knowledge areas, growth

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University of Waterloo

Declining automobile industry

UNIVERSITY OF WATERLOO

GOVERNMENT

INDUSTRY

Canada Technology Triangle Accelerator center established

Transition from Mfg to Technology powerhouse

500 Jobs created

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Eindhoven Brainport

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Eindhoven BrainportDecline of Car Manufacturing industry

Horizon Program

Brainport Navigator

ELAt

ELAt- Eindhoven Leuven Aachen triangle

EDUCATION

GOVERNMENT

INDUSTRY

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GOVERNMENT

EDUCATIONINDUSTRY

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Geelong & Key Stakeholders

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Government

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Education

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Industry

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Key digital firms in Geelong

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G21 COGG

Enterprise Connect DSDBI

Enterprise Geelong

ICT Geelong

ASTNGMC

Chamber of Commerce

Committee for Geelong

Gordon

Deakin

Geelong Library

GOVERNMENT

EDUCATIONINDUSTRY HEALTH & SPORTS

MANUFACTURING

Barwon Health

TOURISM GOT

RETAIL & OTHERS

IT (a

s enab

ler)

HeadStart Accelerator

COMMUNITY

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Recommendations

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NATIONAL DIGITAL ECONOMY STRATEGY

VICTORIA DIGITAL STRATEGY

G21 DIGITAL STRATEGY

GEELONG CITY DIGITAL STRATEGY

TOURISM DIGITAL STRATEGY DEAKIN DIGITAL STRATEGY

ICT GEELONG ACTION PLAN

LIBRARY DIGITAL STRATEGY CHAMBER STRATEGY

GMC DIGITAL STRATEGY GORDON DIGI STRATEGY

Recom

men

dati

on

1

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G21 COGG

Enterprise Connect DSDBI

Enterprise Geelong

ICT Geelong

ASTNGMC

Chamber of Commerce

Committee for Geelong

Gordon

Deakin

Geelong Library

GOVERNMENT

EDUCATIONINDUSTRY HEALTH & SPORTS

MANUFACTURING

Barwon Health

TOURISM GOT

RETAIL & OTHERS

IT (a

s enab

ler)

HeadStart Accelerator

COMMUNITY

NBN Digital hub

NBN Digital Enterprise

Proposed Geelong

Hub

Reco

mm

enda

tion

2

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Physical SpaceCapital &

Operational Cost

Facilitation

Deakin University

City of Greater Geelong

Industry Partner (IBM/Google/Mic

rsoft/Telestra)

ICT GEELONG

Enterprise Connect

Gordon TAFE

Participants

GOT

Chamber

GMC

PROPOSED GEELONG HUB

Recom

men

dati

on

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Potential Industry Partners

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GEELONG SMART CITY

HUB

NBN Digital hub group sessions

NBN Digital enterprise

individual sessions

NBN Digital hub individual sessions

NBN Digital enterprise group

sessions

Eindhoven iLAT

Wollongong Club

Wollongong Iaccelerate Start

Waterloo Incubator

NBN Expos

Wollongong iAccelerate Educate

Wollongong iAccelerate Mentor

Waterloo Canada Triangle

Recom

men

dati

on

4

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Questions ?