ISSUE 194 MARCH 2011$4.50 (inc Gst)

BUSINESS BUSINESS BEWAREBEWARE

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THE GEELONG COLLEGE

150 YeArs of reAl life eDucAtion

3CONTENTSBUSINESS NEWSGEELONG BUSINESS NEWS FOR LOCAL BUSINESS PROFESSIONALS

CONTENTS05 Biz News10 Appointments14 Competition 33 Gadgets37 Sustainability 42 Arts48 After Hours 51 What's On

12 The Weather Man Lindsay Smail talks weather

14 Scams Happen Consumer Fraud Awareness

20 Washed Away Victoria's flood recovery

COMPETITION

Features

The Bethany Arthouse Film Festival returns with its 14th annual season. This year, five of the best arthouse films from around Australia and around the world will be on show. And thanks to Bethany, Geelong Business News readers can win a double season pass simply by entering your details on our competition page at www.adcellgroup.com.au.

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4 EDITOR

Imagine, just for a moment, that you had spent your entire life, up until now, secluded in a media-free environment – in a sort of extreme Amish-style world where Biblical readings instead of TV reruns form an evening’s entertainment. Imagine you had never seen newspaper or magazine stories, let alone television, radio or the Internet.

Then imagine waking up one morning, to find to your immense surprise and horror, that your iPhone (or smartphone of choice) is buzzing with automatic news feeds, footage from around the world is showing on your television, your laptop is streaming live footage and commentary and the paper at your front door has headlines shouting about death, war, destruction and disease.

After you had recovered from the shock of finding your previously quiet existence shattered by these strange talking boxes (aided by your newfound discovery of the miracle of coffee), would you think you were witnessing the apocalypse? On the Internet (at this point, you are yet to discover You Tube, Facebook, Twitter or Ebay… that will come tomorrow), a raving Goddafi calls for the destruction of his own people. Surely behind him is the shadow of a white horse?

For a brief moment, the ballooning plumes of artillery and purposeful stance of soldiers in the Middle East playing on the television flickers and red horse charges across the screen. On your iPhone, an ad for an international charity pops up. Starving families raise their eyes from the dusty ground in mute appeal. In the background behind them, a black horse stalks.

Then the phone rings, making you jump and spilling your (second) coffee over the newspaper on the table. Quickly wiping up the spilled liquid, the now damp,

stained and wrinkling sheet before you catches your eye. Pictures show buildings collapsed, the headline reads “Quake Death Toll Still Rising” – in your mind, the pale horse and its skeletal rider pause amongst the rubble of the devastated city.

Is the terrible news from the around the world heralding the start of an Apocalyptic time in our world, or have these things always been happening, albeit hidden from a voracious global media? I strongly suspect it’s the latter, and while our seemingly endless appetite for information and news means we are fed a continual diet of death of disaster, war, famine and unimaginable greed and cruelty, with that information, or, more accurately, the sharing of information, comes power.

Never before have the people of our world been more connected or more informed. Uprisings against dictators and despots are organised through text messages and Twitter. News feeds generate International responses to deadly disasters. The more we know, the more we care, and the more we care, the more pressure we put on the powers that be to affect real change.

Perhaps we could work to create a better reality built on the grandest scale imaginable on the premise of inclusion, rather than exclusion.

And then, with a newfound respect for modern technology, the imaginary person could get back to the really important things in life, like Facebooking their holiday photos and online shopping… Hmmm…. Perhaps there should be another Horse and rider, one that heralds universal connectivity, free-flowing global trade, and sporting fabulous handmade shoes (available online only).

Davina Montgomery

Apocalyptic hypotheses...ISSUE 194 MARCH 2011GEELONG BUSINESS NEWS, an Adcell Print Group publication, is mailed to more than 5000 businesses in the G21 region.If you would like to receive Geelong Business News at your business please contact us.

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EDITOR Davina Montgomeryeditor@geelongbusiness.com.au

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5BIZNEWS

New vision for the city's futureThe City of Greater Geelong will enter into a Memorandum of Understanding with the State Government, Deakin University and the Committee for Geelong to work on a vision for the future development of the Central Geelong area.

The MOU will see the member organisations collaborate to develop a new vision for Geelong, titled Vision II. The name acknowledges the completion of the first vision for Geelong, which resulted in the transformation of the Geelong Waterfront.

“The aim of Vision II is for the signatories to the MOU, in partnership with the broader community, to identify ideas and opportunities that will provide the momentum for the next 15 years of growth in the CBD,” said City of Greater Geelong Mayor, Cr John Mitchell.

“Geelong is a city of unique development potential and this is borne out by the considerable amount of development, in both the public and private sector, we have attracted, especially in the waterfront area,” said the Mayor.

“There are still many major projects underway or in the planning stages but we recognise that setting a future vision is a vital step in ensuring that this momentum does not slow down.”

The Council has also created a new portfolio to specifically manage the development of Central Geelong. The portfolio is to be held by the Mayor.

Cr Mitchell said Vision II would build on the priority projects already identified for Geelong.

“We have seen already how funding for public

infrastructure can stimulate private spending and this is part of our strategy in committing to build a new Geelong Library and Heritage Centre in Central Geelong,” said the Mayor.

A steering committee comprising the Mayor and CEO of the City of Greater Geelong, the Vice Chancellor of Deakin, a representative of the Department of Planning and Community Development and the Chair of the Committee for Geelong will oversee the operation of the Memorandum of Understanding.

An operational committee will be established to implement projects that arise from the Memorandum of Understanding.

Restrictions removedStage 1 restrictions were removed in the Greater Geelong region on Tuesday, March 1, 2011, with more than 60 towns and suburbs reverting to the Permanent Water Saving Plan, which outlines sensible rules to prevent water wastage.

Barwon Water Chairman, Roger Lowrey, said a dramatic increase in storage levels, new water projects and entrenched water-saving behaviour meant it was appropriate to remove restrictions.

“Exceptional late spring and summer rain has boosted reservoirs to a nine-year high,” Mr Lowrey said. “In addition, water consumption has remained at low levels this summer despite the easing of restrictions, from Stage 2 to 1, in September last year.”

Storages are currently at 78.3 per cent, compared with 33 per cent at the same time last year. While above average rainfall was responsible for the turnaround in storage levels, Barwon Water’s record capital investment program also

ensured supply security for the future, Mr Lowrey said.

“The new Anglesea borefield is operating, construction of the Melbourne to Geelong Pipeline is underway and plans for our new recycled water plants are progressing well,” he said. “These projects will provide an additional 75 per cent of current demand within three years.

“But regardless of the excellent position in which we find ourselves, residents are encouraged to continue to use water wisely and make savings wherever possible,” Mr Lowrey said.

Rules under the Permanent Water Saving Plan differ only slightly from Stage 1 restrictions. The main change is extended watering times for people using manual or automatic watering systems.

The plan stipulates: A hand-held hose must be fitted with a trigger nozzle and can be used to water gardens and lawns or wash vehicles at any time.

Manual watering systems, turned on by hand, can be used between 8pm and 10am.

Water systems set to run automatically can be used between 10pm and 10am.

Hosing down driveways, paths, timber decking, concrete or other paved areas is not permitted except in cases of emergency.

Owners must seek approval from Barwon Water to fill new pools and spas with a capacity of 2,000 litres or more.

Mr Lowrey said the Permanent Water Saving

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Plan was last in place in June 2006. Customers had saved 45,300 million litres of drinking water since Stage 4 restrictions were introduced in December that year.

“This was 13,200 million litres better than expected and ensured continued supply security during one of the worst droughts on record. The community is commended for its co-operation and support over the past four and a half years,” Mr Lowrey added.

Small businesses act to stem tideAfter experiencing another quarter of weakening consumer demand, many Australian small businesses are taking proactive steps to stem the tide.

According to the Sensis® Business Index released last month, small businesses have experienced 12 months of tough trading conditions, and many were now facing impacts from recent natural disasters.

Report author, Ms Christena Singh, said small businesses were particularly concerned about Australia’s economic climate.

“We have seen a strong decrease in perceptions of the Australian economy, significantly for the short term, but also in the longer-term trend.”

However, the report suggests many small businesses were no longer relying on the economy to drive consumption and were putting in place activities to stimulate demand and improve their own bottom line.

More than four in 10 Australian small businesses are planning to introduce new products and services during 2011, while about one third are planning to increase their digital presence. One

in five businesses are also planning to implement social media activities.

“As lack of demand is the number one concern for Australian small businesses, it is not surprising that many are ramping up sales activities, including expanding their salesforce and increasing advertising,” she said.

With the recent turbulent conditions, 12 per cent of Australian small businesses are looking to close or sell their business.

Ms Singh said despite the expected weakening in economic conditions, small businesses felt their operations would produce stronger results during the coming quarter and over the next 12 months.

Key findings from the February 2011 Sensis® Business Index:

Business confidence remains at 44 per cent, eight percentage down from this time last year

Perceptions about the current state of the economy fell 15 percentage points, taking the indicator to eight per cent

Profitability weakened amongst the small business sector, with the indicator down five percentage points to negative 10 per cent. The indicator has sat in negative territory for the last five consecutive quarters

The sales indicator fell strongly, down 11 percentage points to negative seven, and five percentage points weaker than this time last year

Overall employment by small businesses contracted during the quarter, taking the indicator back into negative territory

Support for the Federal Government’s policies increased during the quarter, but remains

strongly negative with the indicator at negative 25 per cent.

Historic asbestos compensation rulingThe Geelong family of a former worker at the Proserpine Sugar Mill in central Queensland who died of an incurable asbestos related disease in 2009 has won an historic appeal for workers compensation.

Andrew Fraser worked as a labourer on a demolition team at the sugar mill for about six months in 1982. He died in August 2009 aged 53, just six months after being diagnosed with malignant mesothelioma.

A statement released by lawyers for Mr Fraser's family detailed that in 2010 the independent statutory authority, Q-COMP, rejected a claim from Mr. Fraser's sister for compensation.

This decision was overturned last week by the Queensland Industrial Magistrates Court when it found Mr Fraser's exposure to asbestos at the sugar mill was directly related to his death, despite the fact he may have been exposed to asbestos while working in other jobs.

Mr Fraser's family is now entitled to receive compensation from WorkCover Queensland.

Mr Carl Hughes, asbestos injuries expert with Slater & Gordon in Brisbane, said the decision has significant implications for other mesothelioma and asbestos disease sufferers.

"Despite the court finding Mr Fraser had worked in other places where he may have also been exposed to asbestos, it did not diminish the responsibility of all employers to provide safe working environment," Mr Hughes said.

6 BIZNEWS

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"This ruling should make WorkCover Queensland appreciate that even relatively short periods of exposure to asbestos in the workplace, provided those periods are within an acceptable latency period, can cause mesothelioma.

"The ruling should make it harder for businesses to hide from their responsibilities to workers who contract these deadly diseases while on the job. It is also a timely health warning for workers in Queensland's sugar industry who may have been exposed to asbestos, even for a short time, as late as the mid 1980's."

Mr Fraser's sister, Alison Duff, who lives in Geelong in Victoria, said her brother would be extremely pleased with the result.

"Andy was always concerned about his fellow workers and he would be pleased this ruling sends a clear message to big business that they can't ride roughshod over the people they employ."

Mr Fraser was exposed to asbestos dust as he hammered and chiseled asbestos lagging to remove it from pipes at the Proserpine Sugar Mill. This created thick clouds of asbestos dust.

The statement told that fellow workers at the Proserpine Mill described the dust in the air as like 'coconut on a lamington'. At the end of each shift workers were regularly covered in asbestos dust. No protective clothing or masks were provided to workers

Freight plan steers transport reformThe Australian Food and Grocery Council (AFGC) have welcomed the release of the Federal Government's draft National Land Freight Strategy to streamline freight movement and reduce transport costs.

Transport Minister, Anthony Albanese, said the major blueprint was designed to find transport efficiencies through overhauling regulations, opening roads to bigger trucks, linking existing and new roads and joining them with intermodal ports and rail networks.

AFGC Chief Executive, Kate Carnell, said the draft plan to deliver a faster, cheaper, national freight system would provide significant benefits for Australia's largest manufacturing sector - food and grocery.

"Food and grocery manufacturing is a big user of domestic road freight - with more than 25 per cent of transport involving supply chain movements in Australia," Ms Carnell said.

"As a result, unlocking bottlenecks and having a more streamlined and cost-effective supply transport network is essential for Australian manufactured food and grocery products to maintain their competitiveness."

Vietnamese award honours Tricia's volunteeringIt takes a unique individual to use two weeks of their hard-earned annual leave each year to head overseas and volunteer. But that is exactly what Barwon Health's Tricia Ansell has done for the past nine years and, last month, she was formally recognised by the Vietnamese government for her efforts.

Tricia, a registered nurse and current Capital Works Project Officer, is the president of the

Victorian branch of Australia-Vietnam Volunteers Resource Group (AVVRG) and each year leads a team of 45 health professionals to Ho Chi Minh in Vietnam, to provide education in eight different

hospitals, in the form of seminars, conferences for local nurses and bedside training for hospital staff.

"The award is an acknowledgment of the whole group and what we do," Tricia said. "It's a good program which has seen small but sustainable changes along the way.

"We've made some great friends around the town; the people are fantastic. We love the city and love Vietnam."

Tricia said the benefits of the two-week program are mutual.

"They do amazing things with limited resources - we learn as much about innovation from them as they get from us. It can be quite confronting when you go but it makes the trip, I see it as a great experience all round."

The group also conducts fundraising and, this year, donated mannequins to the hospitals to use in training.

Red tape overhaul recommended"Victoria's regulatory management system is well regarded by independent experts but needs a significant upgrade to support future productivity and liveability" said Dr Matthew Butlin, Chair of the Victorian Competition and Efficiency Commission, on the release of Part 1 of the VCEC's draft report of the inquiry into Victoria's Regulatory Framework.

Despite Victoria's reputation as having a rigorous approach to regulation, Victorian businesses believe that the regulatory burden has been increasing. A survey of businesses and not for profit organisations prepared for the Commission found that half of the organisations surveyed believe that state regulation has become more

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8 BIZNEWS

costly in the last three years. Over 40 per cent also stated that they thought these regulations had become more complex.

Victoria's regulatory framework is the system that supports the development, implementation, management and enforcement and review of regulations in the State.

"Victoria does not have the advantages of significant mineral wealth like some other

Australian jurisdictions, so it has to work harder at being competitive," said Dr Butlin, pointing out that a first class system for managing regulation is a strategic competitive strength for Victoria.

A key draft recommendation is that responsibility for improving all parts of Victoria's regulatory management system be brought together under one Minister. The Commission considers this, and other changes, would deliver better regulation over the next decade. Other draft recommendations include:

• More emphasis on improving the performance of regulators

• Investing more in understanding what regulations work and what don’t work

• Improving implementation of new and changed regulation

• Reducing the regulatory burden on business and other sectors

Should we be insuring Super?The Institute of Actuaries of Australia has urged the Government to prioritise longevity risk policies, including development of a new generation variable annuities market, to meet the challenges of Australia's ageing population. In its Federal Budget submission, the Institute's approach recognises that superannuation will likely provide an inadequate retirement income, due to both market risk and increasing retiree longevity.

"We urge the Government to prioritise Budget policies aimed at managing Australia's ageing population, including flexible 'new generation' annuities, which protect against the risk of outliving your retirement savings and the market risk of losing superannuation capital in retirement," said Melinda Howes, Institute CEO.

She said while Australians had long been warned about the risk of outliving their savings, the Global Financial Crisis had underlined an additional market risk.

The Institute believes new generation annuities should seek to emulate some features of popular account-based products like allocated pensions. While allocated pensions are market-linked and provide no income guarantee, they provide retirees with access to their capital,

payment flexibility and potential benefits from a rising share market.

"Account-based products give retirees more control over their income and assets, allowing them to adjust to changing circumstances and to respond to unexpected or 'lumpy' expenses'," Ms Howes said. "However, while retirees enjoyed solid investment returns in these products for the last 20 years or so, the GFC saw many experience significant capital erosion, which they will not be able to recover.

"Retirees should be able to purchase a product which offers them protection against the two major risks they face, market risk and longevity risk, and they should be able to choose to be fully or partially protected from either or both of these risks, depending on their circumstances."

In its submission, the Institute notes the superannuation market is still immature and that many people will reach retirement with a sum too small to annuitise (less than $100,000).

"For people with small retirement sums, a deferred annuity may act to deliver additional insurance, through additional income in extreme old age.

"Or, retirees could be encouraged to live off the superannuation they do have, but defer taking the government aged pension for as long as possible. Such people could be rewarded with a higher age pension, of up to double the standard age pension for a 10-year deferral," Ms Howes said.

Celebrate our best SMEsThe 2011 Telstra Business Awards are now open for entry. In its 19th year of recognizing excellence in business, the Awards are bigger then ever, with the introduction of two new Awards, the Telstra Regional Business Award and the People’s Choice Award.

For the second year, entrants in the Awards can elect to receive a 70-page Business Health Check, an independent report that assesses a company’s performance against best practice and can help in identifying opportunities for growth.

For finalists and winners, the Awards offer accolades, public profile and the privilege of joining exclusive national business alumni. Winners will share $500,000 in overall cash and prizes.

Deena Shiff, Telstra Business Group Managing Director and Telstra Business Awards Ambassador, said the Awards were the best way to recognise the contribution made by small and medium businesses.

“Many are built on adversity and overcome obstacles – as communities across Australia

face immense challenges such as rebuilding

after the recent natural disasters, small

businesses are making an enormous

contribution,” Ms Shiff said.

Mr Peter Lilley, co-founder and CEO of the

2010 Telstra Australian Business of the Year,

stratsec, said winning the Award was a fantastic

honour for the company that provides

independent information security consulting

and testing services.

“The reputation boost and recognition in

international markets afforded by that kind of

independent Award is incredibly important,”

Mr Lilley said.

To nominate and enter go to www.

telstrabusinessawards.com Entries close at

5pm Eastern Standard Time on Monday 4 April

2011.

Red Cross callingAs many Australians start to rebuild their lives

after the recent devastating floods in Victoria

and Queensland, Red Cross is now asking us to

help in another way, through Red Cross calling

month in March.

Executive Director for Red Cross in Victoria,

Toni Aslett said, “We have all seen and heard

in recent weeks how Red Cross has been

called on to help thousands of people affected

by natural disasters right across Australia.

“The scale and breadth of the floods and

cyclones that have battered Eastern Australia

since December is truly staggering and the

effects will be felt across Australia for some

time.

“Our first instinct has been to help, indeed

Australians have donated millions of dollars to

flood appeals in Victoria and Queensland and

tens of thousands volunteers have come

forward to lend a hand in any way they can.

“During March, Red Cross members,

supporters, community groups, schools and

anyone who wants to make a difference will

also be out there raising funds in support of our

work in Australia and the Asia-Pacific region.

“One donation may not go far, but together with

thousands of others you can help ensure

elderly people are cared for, the vulnerable are

reached by Red Cross in remote communities

across Australia, and a nutritious breakfast is

provided for kids such as those at Whittington

Primary School.

To make a lasting commitment to vulnerable

people in our community you can also become

a Red Cross Humanitarian Partner, visit our

website at redcross.org.au and click on how

you can help or call 1800 811 700.

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Funeral ServicesJodi Thomson has joined the team at Tuckers Funeral and Bereavement Service as the Operations Manager. With her management experience in various administrative roles and involvement with local Churches and Christian Ministries, Tuckers would like to welcome Jodi as valuable contributor to the overall service delivery and care that is provided for the families that we serve.

Funeral ServicesVicki Callow is a welcome addition to the team at Tuckers Funeral and Bereavement Service. Vicki joins the team at Tuckers as the Finance Manager after spending 7 years working with local businesses along the Bellarine Peninsula. With over 12 years previous experience working as the Finance/Office Manager for an international company based in Sydney, Vicki’s qualifications combined with her extensive knowledge across various industries will add significant value to the service that Tuckers provide.

Real EstateWe are extremely proud to announce that Rowan Merriman is now part of the Dynamic Branding and High Profile team at Hocking Stuart Estate Agents Geelong. Rowan is a natural born ‘people-person’ who believes in living life to the full. He is a dynamic, friendly and highly competent agent who delivers unparalleled service and record-breaking results. Rowan states he is tremendously excited by the opportunity of being part of this successful, well-known and trusted company.

Lobby GroupsThe Committee for Geelong and the Leaders for Geelong program are very pleased to announce the appointment of Annabelle Newnham. Annabelle takes up the position of Program Co-ordinator for the new 1-year Barwon Community Leaders program. This program is designed to develop the leadership skills and talent of those who live or work in the disadvantaged communities of Geelong. Participants for this program are chosen as a result of the community leadership they are already demonstrating.

Lobby GroupsAnne Whyte has recently joined the Committee for Geelong in the role of Executive Assistant. Anne brings with her 10 years of experience in both customer service and administration. Anne looks forward to working with the Committee for Geelong and supporting the Board to achieve their goals for the Geelong region.

Professional OrganisationsThe Geelong Chamber of Commerce has announced the appointment of Di Dahm as Membership Services Manager. Di brings a wealth of experience to the role, including a background as Director of a small business, Blue Cove Homes, as well as international business experience. Di is the President of BPW Geelong, a professional business women’s, group dedicated to promoting the cause of women worldwide and is also a participant in the Leaders for Geelong program.

10 APPOINTMENTS

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11APPOINTMENTS

PlanningKirsten Kilpatrick, Associate Town Planner, has recently joined Tract Consultants to establish a new Geelong & Regional Victoria Office. Kirsten is an experienced strategic planner and development professional with over 15 years of experience in government, education sector and private consultancy. Kirsten is a Geelong resident and worked throughout regional Victoria on a range of planning, development and community projects.

HealthAssoc. Prof. Richard Harvey was recently appointed to the position of Clinical Director, Mental Health, Drugs and Alcohol Services at Barwon Health. Richard studied and worked in London, before migrating to Australia in 2003, having been director of research for the Alzheimer's Society in the UK. A Clinical Associate Professor and convenor for mental health at Deakin University, Richard takes over the role from Prof. Tom Callaly, who will continue in the department as Executive Director.

CommunityKaringal is pleased to announce the appointment of Cheryl Graham to Chair of the Board of Directors. Cheryl has been a member of the Karingal Board since 1998. Cheryl’s background in human resources and psychology has brought great depth to the Karingal Board. Cheryl is a director of Crookes Graham Consulting, a large provincial psychology practice. She holds a Bachelor of Arts (Psychology), a Graduate Diploma Adolescent & Child Psychology and Diploma of Education.

RecruitmentMatt Farrow has been appointed as manager of Tracy the Placement People’s three Geelong sites located in Central Geelong, Torquay and Corio. Matt has over ten year’s management experience in the education, employment and training sector in the local region. Matt’s major aim is to continue to support the loyal employers whom utilize Tracy’s services whilst also introducing new clients to the range of employment, training and labour hire services that are available.

LegalHarwood Andrews Lawyers is delighted to announce Shannon Landers’ admission to practice. Shannon holds a Bachelor of Laws (Hons) and Bachelor of Arts and has also completed a Graduate Diploma of Legal Practice with The College of Law. Shannon practices in the business law department focusing on business transactions including commercial property sales and acquisitions, commercial leases, franchising advice, business structuring, business succession, partnerships and trust advice.

LegalHarwood Andrews Lawyers is delighted to announce Stefan Manche’s admission to practice. Stefan joined Harwood Andrews in 2008 as an intern under our Internship program with Deakin University. Stefan holds a Bachelor of Laws (Hons) and Bachelor of Commerce. Stefan practices in the family law department and his principal areas of practice are divorce settlements, de facto partner disputes, parental responsibilities and child custody law, child support, prenuptial agreements and cohabitation agreements.

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12 PROFILE

The Weather ManWe all talk about it, hardly anyone trusts it and the only guarantee that can be attached to it is that it will change. It’s the weather, or more particularly, our local Geelong weather. As we approach World Meteorological Day this month, we decided to talk to the local expert on the question of, “What’s it like outside?”

In this neck of the woods, Lindsay Smail is not a weatherman, he is the weatherman. He was the guy who stood up and said that Geelong weather does differ from that of the state capital up the road and established the Geelong Weather Service in 1997 to deliver local weather to the local community.

“I’d been a teacher for 30 years. In my original studies I’d done studies in meteorology and climatology and earth sciences. When I finished teaching, because I couldn’t stand it anymore, I had to earn a living. So, I turned to something that I knew a little bit about and that I’d been continuing with my studies into during that time. In view of the fact that Geelong, I thought that at the time, was pretty poorly served by the Bureau of Meteorology, I decided to start up, in a small way, as a consultant,” Lindsay said.

A decade and a half ago, it was almost impossible to get Geelong weather. We got Melbourne weather and, after all, we’re just over the Bay, right? How different could it be? Well, as anyone who has lived in Geelong knows, it can be quite different.

“Take, for example, minimum temperatures. [Weather reports] would say, ‘our minimum last night was 16 degrees’. Now, they meant Melbourne, and that figure was taken from the weather station in the middle of the CBD, surrounded by asphalt, concrete and bricks, as well as vehicles spewing out emissions. What that normally meant was that it had a tendency to give a false understanding to Geelong people.

“Geelong’s weather station is situated out at the airport at Mount Duneed. The figures there, for a minimum, are often up to four or five degrees lower than Melbourne. And any time we get a sustained northerly or north-easterly wind, often Geelong’s temperatures in the summertime will be a couple of degrees hotter than Melbourne. Normally though, when you’re not getting those northerlies, Geelong’s maximum daily temperature is a little bit lower than Melbourne. We do get, generally, a much lower rainfall than Melbourne, and we get a higher proportion of sunny days.

“These are subtle differences, but they’re important to people working outside particularly, and especially for film producers and the like, and I work with a few of them as well, who are wanting to film their commercials down on the

Surfcoast or wherever. They don’t want Melbourne’s weather for that, they want the local stuff.”

Lindsay said that he believed that as a city that was in the top dozen cities in the nation, Geelong deserved better weather service than what was given to it at the time. So he set about establishing the Geelong Weather Service.

He explained that physically setting up Geelong Weather Service wasn’t all that difficult; the first big challenge presented itself in how to get known. Remember, in 1997, we switched on the telly to see the Network weather men, where figures such as Rob Gel reigned (no pun intended) supreme, tuned in to the radio news breaks or opened the paper to find out what was supposed to happening with the weather.

“I thought that I’d get a bit of exposure through the Geelong Addy and the local papers, which I did, and of course later on also through the website, but as it turned out, most of my work is for outside of town.

“I’ve done a lot of work, not only in Geelong, and I’ve written articles for a number of Australia-wide farming magazines, done consulting work for a firm of lawyers in Sydney who were working on a court case around the Sydney to Hobart yacht race, and I did some forensic work for them, as well as doing the local stuff. When you’ve got access to the website, people can contact you from right around the country and right around the world, really.”

In no context should the warning: ‘Be careful what you wish for’ be taken more seriously than as it applies to weather. After almost a decade of drought, it was a rare individual that didn’t send out a prayer of sorts for a decent bit of rain. When it started to rain again however, it kept on raining… and raining, and raining. Then, of course, it flooded.

To a lesser degree, the truth of the warning about being careful with wishes also applies to Lindsay himself. Fourteen years ago, Lindsay was wishing for exposure. Well, he got it - and them some. Now, when he is looking at scaling back his work life, he said he’s finding it hard to get away from the continual demand.

“I’m well past retirement age now, and I’m not looking to build up my business. I’m willing to keep it going, but I’m not doing really any advertising, apart from what I get from word of mouth and the phone book.”

The weather really has been a lifelong fascination for Lindsay, who said his interest was first sparked at school while studying Geography (under which banner the weather was studied back then).

What in many ways was a pretty hit and miss business back in the 60s has become a subject for some of the most serious scientific study conducted on a global scale. Of course, the results have remained pretty hit and miss…

Lindsay said the main change in the study of meteorology since he first began Geelong Weather Services in the 90s, has been the access that anybody can now get to the weather charts that the government services such as the Australian Bureau of Meteorology use.

“We fought for a while to get radar on the Internet, because the Bureau was holding back, but eventually that came through. Now, I can get access to any charts I like, any atmospheric charts, models and satellite images, from any one of a lot of American providers via the Internet. Anyone can get them, but it’s just a matter of being able to interpret them.”

That the weather in Geelong is changeable is a sizeable understatement, and if there was anyone to ask for a considered opinion on our local weather patterns, it would be Lindsay.

“I wish I was in the driver’s seat, whereby I could actually control the thing,” he said with a laugh. “But I’m still working on that.

“What’s happened in the last 12 months is that we’re in the middle of a La Niña pattern at the moment. It’s not unusual, despite what the media want everybody to think. It’s not unusual to have tropical cyclones in Queensland at the same time as heavy rain in Victoria. It is, as far as the La Niña is concerned, something that recurs every few years and it’s not something out of the ordinary. What’s been happening, with the cyclone and high rainfall, is nothing to do with the climate change that is happening.

“We have got climate change taking place and there is a very small increase in temperatures being noted over the past 100 years, but really, it’s nothing like what the media have played it up to be.”

Having gained a degree in Geography at Melbourne University in the 1960s, Lindsay does not describe himself as a meteorologist or climatologist.

“I haven’t come to meteorology through a science degree, but rather through a degree in Geography. So, from that point of view, I don’t have high qualifications in mathematics or physics; but I have the basics, and then really, a lot of life education and life experience. When you continue to read text books yourself between the 1960s and 2010, you do pick up quite a bit.”

With the return of heavy rains this last summer,

13PROFILE

long-term locals have been recalling ‘what it used to be like’, giving oxygen to the 30-year weather cycle theories. Lindsay said that while he is pretty convinced that weather cycles do occur, he said the trouble is that there are so many of them, and many unknowns, that clearly defining where, why and how these cycles occur can be very difficult.

“We do know that there are cycles in the Sun, and that has a proven effect on rainfall and temperatures across the world, but a lot of

meteorologists are not willing to go down that track. But there are changes in the Sun and there are changes that we don’t know what causes them, but certainly there are cycles, and broadly, you can see changes based on those.”

It would have been remiss of me to have the local weather guy on the phone and not ask him what sort of winter we were going to have and, happily, he gave us the benefit of his considerable experience.

“It looks like it’s going to be cooler than normal, or certainly not a warm winter, and it also looks like it’s going to be wetter than normal, because the La Niña is now expected to continue into particularly the first half of this year.”

While it is hard to say anything about the weather with any certainty, Lindsay said that given that it takes quite a bit to get rain in Geelong, he could definitely say that this winter is going to be wetter than normal.

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14 COMPETITION

The magic and mastery of arthouse filmThe Bethany Arthouse Film Festival returns with its 14th annual season. This year, five of the best arthouse films from around Australia and around the world will be on show. And thanks to Bethany, Geelong Business News readers can win a double season pass simply by entering your details on our competition page at www.adcellgroup.com.au.

The Bethany Arthouse Film Festival is the major fundraiser for Bethany each year. This wonderful and much anticipated event not only brings the cream of world cinema to Geelong, but also helps fund the very important work Bethany does in our community each year.

29 March

Uncle Boonmee Who Can Recall His Past LivesThai with English Subtitles Rated M

Boonmee, in need of kidney dialysis, has come to the remote forest to end his days: this is an important place from his childhood, and, he believes, the location for his former existences.He has come to the forest with Laotian nurse Jaai, his sister-in-law Jen, and his young cousin Tong. At the dinner table, they are astonished when the ghost of Boonmee's wife, Huay appears to them. Huay has come to give modest advice on the manner in which we must surrender to death. But this is not all: the spirit of Boonmee's son, Boonsong, who disappeared many years ago, presents himself reincarnated as a forest monkey spirit - a hairy, Wookieish creature.

Winner 2010 Palme d'Or Cannes, Uncle Boonmee offers pleasure and heartbreak in equal measure.

19 May

Another YearEnglish Rated M

Gerri and Tom have been happily married for years and are very comfortable with each other; they love working on their allotment. Their friend, Mary, is a lonely soul who drinks too much and, when drunk, becomes an embarrassment to Gerri and Tom and to their son, Joe, with whom she flirts shamelessly. Mike Leigh directed and wrote Another Year, in which he observes the lives of a small group of people over four seasons. Starring: Jim Broadbent, Ruth Sheen, Lesley Manville and Oliver Maltman

7 June

Sarah's KeyEnglish/French with subtitles Rated M

Julia, an American journalist married to a Frenchman, is commissioned to write an article about the notorious Vel d'Hiv round up, which took place in Paris, in 1942. She stumbles upon a family secret which will link her forever to a young Jewish girl, Sarah. Julia learns that the apartment she and her husband Bertrand plan to move into was acquired by Bertrand's family when its Jewish occupants were dispossessed and deported 60 years before.She resolves to find out what happened to the former occupants, 10 year-old Sarah, four year-old Michel and their parents. The more Julia discovers - especially about Sarah, the only survivor - the more she uncovers about Bertrand's family, about France and, finally, herself. Sarah's Key is by French director Gilles Paquet-Brenner. Starring: Kristin Scott Thomas.

5 July

The TreeAustralian Rated M

Newly widowed Dawn is the mother of four children: Tim, Lou, Simone and young wordless Charlie. Dawn deals badly with the death of her husband, Peter, but young Simone has decided to be happy, particularly as she finds the spirit of her dead father in the Moreton Bay fig, which grows beside their ramshackle house. She shares her secret with her mother. When Dawn pulls herself together and gets a job in the office of the local plumber, George - and begins a relationship with him, Simone disapproves, and so it seems does Peter. Offical selection 2010 Cannes Film Festival

2 August

My Afternoons With MargueritteFrench with subtitles Rated M

My Afternoons With Margueritte is the story of one of those improbable encounters that can change the course of one's life: the encounter, in a small public garden, between Germain, fifty and barely literate, and Margueritte, a little old lady passionate about reading. Forty years and 220 pounds separate them, but one day, purely by chance, Germain sits down beside Margueritte. She'll go on to read aloud extracts from novels and thereby allow him to discover the magic of books, a world from which Germain imagined he was excluded for life. From the director of Conversations With My Gardener this 'warm and generous film' (Eye For Film) is a heart-warming charmer that no fan of French cinema should miss. Starring: Gerard Depardieu and Gisèle Casadesus

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16 COVER STORY

Scams happenHeard the one about the Nigerian widow who needs help to access money from her husband’s Will? Somehow, you are the only one who can help and, if you do, the grateful widow will repay you with a large amount of money. All you need to do is transfer some cash to facilitate the transfer and hand over your bank account details…

When you put it like that, it sounds unmistakeably suspicious, but incredible numbers of people around the world continue to fall for so-called Nigerian letter scams, or advanced fee fraud, as it’s officially known.

It’s just one of hundreds of ingenious scams targeting consumers and small businesses, including one currently doing the rounds in Geelong. These scammers claim to be from Microsoft or Apple; calling to let computer owners know their machine is at risk of infection from a virus or already has one. The caller requests remote access to the computer in order to fix the problem and, once remote access is granted, then demands money to unlock the computer or asks for payment for bogus anti-virus software.

Anyone can be a victim of scams, even those of us who think we’re too clever to fall for one. According to ScamWatch.gov.au (run by the

Australian Competition and Consumer Commission), scammers aren’t fussy: “They’ll target anyone, be it yourself, a loved one, small or big business, community organisation, charity or government.”

An Australian Bureau of Statistics survey on personal fraud found that almost six million Australians are exposed to scams and frauds during any given year, with over 800,000 falling victim in some way, and total losses of almost $1 billion. Given statistics like that, it’s wise to know how to deal with scammers to avoid financial loss and heartache.

ScamWatch has this advice to offer:

• Stop and think: is it too good to be true? (Because if it sounds too good to be true, it probably is)

• Where does the offer come from? Can you trust the source?

• Never send money, bank, credit card or personal details to anyone you don't know and trust.

• No legitimate bank or financial institution will ever ask you to click on a link in an email.

• Check that the contact details provided are correct. If uncertain, ring your bank and clarify the issue.

• Never give out your account, credit card or personal details to anyone that you don't believe is genuine or a trusted source.

• Don’t reply to unsolicited letters or emails as it may encourage further contact. Hang up the phone on cold calling scammers.

The Australian Securities and Investment Commission (ASIC) website, www.fido.com.au, is also a handy source of information for consumers about various scams and how to avoid them, including, sadly, the most recent scams targeting flood victims.

These are old scams dressed up for a new disaster – the bogus charity collectors (remember, only donate money through reputable channels or known charities) and the fake trades people who demand money upfront for repair and clean-up work that is never completed, or even started (always ask to see their licence or registration details).

It’s not just consumers and victims of natural disasters who are the targets of scams. Some are aimed specifically at small businesses, relying on the fact that small business owners are busy being jacks of all trades and often have poor or very informal account and record keeping processes.

17COVER STORY

“It’s important for small businesses to realise that research shows they are actually more likely to be targeted by scammers than are the general public,” says Australian Competition and Consumer Commission (ACCC) Deputy Chairman, Dr Michael Schaper. “The biggest single group of business owners in Australia is self-employed micro businesses. And small businesses can be quite easy for scammers to find using quite legitimate databases.”

Small business scams also tend to be successful because they ask for relatively small sums of money.

“I’ve personally experienced credit card fraud, for a very small transaction of just $19,” Michael admits. “When I reported it the police, they were surprised, because most people don’t bother reporting such small amounts. That’s how scammers get away with it. They ask for amounts that don’t set off alarm bells as being unreasonable – the whole essence of the con is that they’re only asking for a small amount of money - but it adds up when you do it to a lot of people.”

While there are hundreds of consumer scams, small business scams tend to fall into three or four categories. Consumer scams morph quite frequently, but Michael says small business scams move in and out of industries and regions instead.

“They may be frequent in one industry for a month or so and then weeks later they pop up

in another industry or region but the scam itself stays fundamentally the same.”

That’s one reason why it’s important to report scams.

“If you are targeted or caught by a scam, inform ScamWatch and that helps to inform other people so they don’t get caught as well,” Michael says. “Report it to the police. And if you’re a member of an industry body or chamber of commerce tell them as well, so they can warn other members.”

The most common small business scams are directory and advertising scams, overpayment scams, office supply scams and domain name scams. Scams involving fake leasing advertisements for commercial properties are also on the increase, as are “investment” opportunities. Presented by the scammer as a tax-free opportunity, the ACCC warns these investment offers are more often sports betting schemes or betting software offers disguised as “tax-free wealth”, or “recession proof strategic investments”.

Illustrating the fact that scammers will go to a great deal of trouble to separate business owners from their money are online commercial leasing scams, where properties such as warehouses or offices are advertised for lease along with a photograph of a real building.

“You can find the building on Google maps or what have you, so the whole thing seems to be

legitimate,” Michael explains. “You transfer the holding deposit online and that’s the last thing you hear about your lease or your money. The only way to avoid this particular scam is to do the drive by: get out of your car and check that the building actually is for lease.”

Overpayment scams involve scammers deliberately paying too much for a business’ services or products and then requesting that the difference be paid back.

“This is a really interesting scam and makes use of the scammers’ tactic of seeking only small amounts of money from lots of people,” Michael explains. “The scammer buys a product from your business using a fake credit card, PayPal or bank account number and then says, “I overpaid you, can you send me the overpayment amount?” So you send them the overpayment amount, but you never received the original payment in the first place.”

In office supply scams, small businesses receive and are charged for goods they didn’t order. It often involves goods or services that are regularly ordered, such as paper, printing supplies, maintenance supplies or advertising.

“Again, it plays on the busyness of small business owners,” Michael says. “They think, ‘did I order that or not? I probably did, so I’ll just pay for it and get it out of the way’.”

Domain names scams rely particularly on the sometimes scrappy record keeping of small businesses. Web site domain names are

18 COVER STORY

required to be registered and this is done by a number of legitimate businesses for a fee. In domain name scams, the scammer sends a very official looking invoice seeking payment for renewal of a business’ domain name. However, the invoice is really a solicitation for a new domain name that looks similar to the current domain name.

If you receive one of these invoices, read it carefully – the telltale sign is that the domain name looks similar to your real web address, but it may actually differ slightly – for example, ending in .com or .net when your actual address is .com.au. Another way to beat this scam is to make sure you know who your domain name is actually registered with and when it is up for renewal.

A similar type of scam involves fake invoices for payment of trademark listings. The invoice may give the impression that the scammer is connected with the registration of trademarks by IP Australia, the official Australian government intellectual property agency, or an overseas equivalent. If one of these crosses your desk, throw it straight in the bin – according to the ACCC, publication in IP Australia’s database is actually free and automatic when you register your trademark.

Directory and advertising scams involve scammers contacting small businesses, typically by phone or fax, requesting payment for advertising in a magazine, journal or business register/directory. The scammers attempt to suggest there is a previous relationship with the small business or that advertising has already been solicited.

“The business owner thinks it must be a renewal or there’s a government requirement to be in a particular journal,” says Michael. “Alternatively, a fax or letter can be made to look like an invoice or a request for information, however when the small business returns the forms they are actually entering into a contract for advertising.”

An offshoot of directory and advertising scams is the fax back scam, where an unsolicited fax offers businesses entries in directories, trade or business lists or catalogues of goods and services. In order to take up the offer, the business is required to fax their reply to a 19 number. This means a premium rate number and premium rate faxes can be charged at more than $6 a minute. When the scammers make sure the fax takes several minutes to go through, all the business ends up with is a high phone bill (a single fax could cost $20 to $30) and nothing to show for it.

Fortunately, although directory and advertising types of scams remain an issue, the frequency is declining.

"The introduction of the Australian Consumer Law at the start of this year means that laws relating to unfair sales practices, such as unsolicited goods, are now clearer," Dr Schaper said. “There are now specific regulations on what would be considered an ‘authorised advertisement’, and a business cannot demand payment for an unauthorised directory entry or advertisement. Any unsolicited offers or invoices must carry a warning statement, so small business owners should read the fine print carefully.”

And that applies to all possible scams – remain vigilant and check the details.

“Online scamming in particular doesn’t tend to stand out,” says Michael. “If you regularly receive and pay invoices online and you’ve just paid five and you get a sixth, often you just pay it without really examining it.

“So check your invoices carefully and keep good records. Most importantly, follow your gut reaction and common sense. If an invoice for something isn’t familiar or just doesn’t look right, question it before paying. Have a second person in the business to check off bills before they’re paid so discrepancies can be picked up, even if it’s just a small amount.

“If you do get caught out, the chance of getting your money back is very low, especially in online scams, because they tend to operate across borders and may be out of the jurisdiction of Australian authorities. Having said that, the ACCC does prosecute within its jurisdiction where there is enough evidence [as does ASIC] and any information people can pass on can be enough to track scammers down.”

Michael also offers these tips to avoid being caught by scammers:

• Never give out or clarify any information about your business unless you know what the information will be used for.

• Never agree to any business proposal on the phone: always ask for an offer in writing.

• Try to avoid having a large number of people authorised to make orders or pay invoices and ensure that the people who are authorised are aware of how small business scams operate.

• Make sure the business billing you is the one you normally deal with and always check that goods or services were both ordered and delivered before paying an invoice.

• If you’re unsure about any part of a business offer, ask for more information or seek independent advice.

• Be wary of any offers that require you to pay money upfront or transfer money overseas via untraceable payment methods such as Western Union and MoneyGram.

• Having effective management procedures can go a long way towards preventing small business scams from succeeding. Clearly defined procedures for the verification, payment and management of accounts and invoices are an effective defence against these types of scams.

• Contact the ACCC ScamWatch line for information on 1300 795 995.

As with many things in life and business, information is your best weapon – if you are aware of what to look out for, you’re less likely to be caught out. To this end, the Australasian Consumer Fraud Taskforce was established in 2005 as a body of 19 Federal and State Government regulatory agencies and departments (including New Zealand) that have a responsibility for consumer protection in relation to frauds and scams (ASIC and ACCC are both members).

The Taskforce aims to enhance the Australian and New Zealand Governments' enforcement activity against frauds and scams, share information and generate greater interest in research on consumer fraud and scams and educate consumers and businesses about scams. It also runs National Consumer Fraud Week each year, held in 2011 from 7 to 13 March with the theme of Scams: It’s Personal.

Check www.scamwatch.gov.au or www.aic.gov.au for more details of activities during National Consumer Fraud Week. You can also download a free copy of The Little Black Book of Scams: Your guide to scams, swindles, rorts and rip-offs at the ScamWatch website.

Judy Baulch

Dr Michael SchaperACCC Deputy Chairman

Bartlett’s sets standard with technology launch & business rebrand

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New Name, New Outlook, Same Quality Service

After 22 years; Geelong based company Bartlett’s Waste Management is

adopting a new fresh outlook.

Bartlett’s Waste Management has officially announced that it has changed its

name to Bartlett’s Environmental.

Bartlett’s Environmental General Manager John McCoy said “It had been

identified that our name did not truly reflect what Bartlett’s is today. To better

represent the services we deliver and to highlight our core business values, we

have rebranded the company”.

“Bartlett’s has clear aspirations for further growth and this rebranding will

ensure we position ourselves to continue business growth and success. After

22 years it’s not an easy decision and it requires a lot of planning and work. It

is a very exciting time for us and we feel the change clearly highlights the

direction we are heading” said Mr McCoy.

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significantly. Today, Bartlett’s fleet consists of over forty vehicles. As well as

liquid waste management, Bartlett’s Environmental provides aa range of

services including; drain cleaning, hydro excavation, CCTV inspections,

mobile dewatering, grease trap and septic tank cleaning, vacuum loading,

confined space entries, high pressure water cleaning and 24/7 emergency

response.

“It’s a change that should make a real difference to how we are perceived. This

change highlights our commitment to the environment and supports our

aspirations for a sustainable future.” said Mr Bartlett.“

Although ‘Bartlett’s Waste Management’ has great brand awareness throughout

the community, the change to ‘Bartlett’s Environmental’ is set to position us as

leaders providing a broad portfolio of services in the fields of environmental,

liquid waste and asset management solutions, rather than a one dimensional

waste management provider” said Mr Bartlett.

Bartlett’s teamed the announcement of their business rebranding with the

official launch of Mobile Dewatering technology which they recently introduced

to Australia.

“By reducing the volume of water from the liquid waste at the customers’ site,

the process significantly reduces the volume of waste transported. This

technology is a first for Australia and has direct environmental benefits” said

Mr Bartlett.

The Mobile Dewatering Units operating efficiency provides environmental

benefits through a reduction in CO2 emissions from the reduction of

transported liquid waste.

In partnership with EPA Victoria and the University of NSW, Bartlett’s have

undertaken a Lifecycle Mapping Project. This Project has helped Bartletts and

the EPA understand the environmental impacts of each element within the

process; including raw material extraction, processing, transportation, disposal

and reuse of a valuable resource.

Bartlett’s Environmental looks forward to an exciting future ahead.

Darren and Sue Barlett with John McCoy (General Manager).

19BUSINESS OF THE MONTH

20 FEATURE

Washed awayThe strange, wet summer of 2010-2011 is past, leaving images of devastated Queensland etched into our collective memories. But while we remember Queensland, let’s not forget the towns and regions of Victoria that faced their own disaster, when rivers rose to meet record-breaking rains.

Think of Creswick, Skipton, Beaufort, Horsham, Kerang, Bridgewater, Rochester, Charlton and Clunes, to name a few. Swan Hill was isolated for at least two weeks, waiting to see if the town’s levies would hold off what was, by then, an inland sea, estimated by some sources to cover more than 3000 square kilometres. In Geelong, businesses along the Barwon sandbagged their premises in an effort to stop the river rising over their doorsteps.

According to the Red Cross, 97 towns in western Victoria alone were affected by the January floods. Many areas were flooded for the second or third time in as many months. In mid-February, The Bendigo Advertiser reported that waters from the January floods were continuing to affect north-west Victorian towns, including Kerang, Lake Charm, Benjeroop and Murrabit; and Mildura and parts of Melbourne experienced flash flooding after severe storms.

By February, affected shires and towns were still counting the cost of the floods, but the estimates are well into the hundreds of millions

of dollars and it may take years to repair roads and other infrastructure. Corangamite Shire, where Skipton was the only town flooded, has estimated the cost to Council in terms of public infrastructure will be over $600,000 and the private loss many times that. In Bendigo, some reports put the cost of replacing flood damaged roads and drainage systems at $20 million.

The floods were the final straw for many Victorian farming businesses, after years of drought and a continuing locust threat in some regions, but there are also the pubs, motels, caravan parks, milk bars, post offices, cafes: all the businesses that make up the lifeblood of the main street of any small town.

Newspaper articles in the days during and immediately after the flooding told many stories of livelihoods washed away with the waters. In Northern Victoria, the worst flooding since 1956 left 80 per cent of Rochester under water. Rochester Caravan Park has not been operational since. Other businesses, like the newsagent and the butcher, have been able to reopen.

In Buloke Shire’s Charlton, businesses were reportedly reopening by the end of January. “We’re very proud of the business community who have gone back and opened their shops after all that water went through,” Buloke Mayor, Leo Tellefson, told The Bendigo

Advertiser, adding that Council was trying, “desperately to encourage businesses to stay open”.

Bendigo traders reported noticing a drop in sales in the week after the floods hit, as out of town shoppers coped with flooding in their areas. “The floods in general I think will impact retail over the next 12 months,” local retailer, Martin Ruffell, said in The Bendigo Advertiser. “People will have the extra expenses of repairs and a lot won’t be insured. They will stay away from retail and that will flow on.”

Bendigo Traders Association secretary, Neil Athorn, agreed, saying: “The impact has been fairly devastating and now people have to find enough to replace what was lost. It will be a while before people can do that and before farmers start to earn an income again, too.”

The picturesque town of Bridgewater on the banks of the Loddon River was devastated by January’s floods. A month later, townspeople were urging visitors to return so that tourist parks and other businesses could get back on track. It seems to be working, with people reportedly inquiring about accommodation for the Queen’s Birthday long weekend and Easter and the Loddon Bridge Hotel trading as usual.

In the small town of Skipton on the banks of Mt Emu Creek, January 14 saw the main street

Skipton Art Gallery during the floodsPhoto courtesy Corangamite Shire

21FEATURE

become a torrent. The local eel farm lost $11,000 worth of eels, 1.5 metres of water washed through the historic Skipton Hotel, and cafes, the supermarket, pharmacy, pottery shop and garage were badly damaged. In all, according to Shire figures, 11 businesses and about 170 farms along Mt Emu Creek were affected.

“The [Skipton] community is very resilient and much of the clean-up was completed in the first week,” says Glen Bernoth, Manager Community Relations at Corangamite Shire. “Few businesses have reopened at this stage, however, with the owners working to reinstate things such as floor coverings, furniture, fridges, items like that. [Sorting out] insurance and financial assistance can take some time. Some businesses owners don’t own the freeholds for their businesses, so they need to work through the process with their landlords.”

The Skipton Art Gallery, reopened for only a month after flooding in September last year, was gutted.

“[After September’s floods] we thought we were prepared – fully sandbagged and [with] pumps but we couldn't keep the water out,” said the gallery’s director, Juli Davine, from the second caravan she has called home since September. “We put all the artwork up on high tables and benches, way above the height that we had experienced last time. Unfortunately, there was a second peak and the river broke the banks and tore the fences out, tore gates from the hinges and destroyed the 120 year-old stables we had been renovating for the sculpture garden. Rubbish and logs tore their way through the cottage we were turning into a little B&B and finally smashed their way into the gallery.”

Juli said the water rose to over six feet in some rooms, bringing in logs that swirled their way around the building and knocked over the benches and tables the artwork had been placed on. She described the destruction as “absolutely horrendous”, with over 90 per cent of the artwork destroyed.

“Entire walls have to be removed this time and all the under flooring will have to go. We’ve lost all our storage sheds and the gardens are now just bare dirt,” Juli says, adding, “The force of the water was incredible - our car was pulled from the back yard into the front and flipped on its side. We have nothing personal left, as it was all in our caravan and annexe and they were lost to the flood. Apparently one of my artworks was

located 15 kilometres downriver, but little else has been found.”

The gallery had been open just 16 months before being flooded in September. Juli had spent a year searching for the right place to open a gallery and thought the 150 year old former grocery store was perfect: a beautiful bluestone building with natural light in a great position. “It had never been flooded in 150 years, so there didn’t seem to be a downside,” she said.

The floods in September, which Juli described as “purely a drainage issue”, rose to a metre high and meant a full refit of the only recently renovated gallery. “We basically just recreated the Gallery with the support of our insurance company. Luckily, no artwork had been damaged and the artists remained with us and were wonderfully supportive. We reopened on December 10 last year.”

This time, rebuilding the gallery and Juli’s business will be even harder.

“All our paperwork was torn from the building and we are unable to recreate sales and expenses,” she said. “Our insurance company will pay us for repairs again, as the damage was once again caused by the drainage, but the artwork damage was just dreadful, as it’s not covered by our insurance.”

Juli won’t try again to operate as an art gallery, instead investigating the potential for opening an art café with a smaller number of artworks and a gift shop.

“With the terrible destruction of so many beautiful artworks, I can’t willingly put the work in danger again,” she said. “We had five rooms of art here, with 40 artists displaying hundreds of pieces. The sadness of having to give filthy, mud-encrusted work back to such nice, talented people is not something I can deal with

Skipton Art Gallery before September 2011.Photo Juli Davine

Skipton Art Gallery after the floods.Photo Juli Davine

22 FEATURE

again. We want to minimise the risk potential to anyone placing work here again.”

That means changing the setup of the gallery space and the living quarters to accommodate opening a café, as well as ensuring the new kitchen conforms to appropriate regulations. Juli needs to obtain the necessary food handling certificates and “a huge amount of work will need to be done to the exterior to get it all up to scratch so the building is attractive again”.

“We’ll need to put more cash into the business to implement the changes and this really is our last chance,” Juli said. “Thirty years of saving and preparing have gone into this business and we cannot start again if we are flooded again: a third flood would be the end of us both financially and emotionally.”

In the aftermath of the floods, Premier Ted Baillieu launched an appeal for Victorian flood victims and announced a $5 million fund had been established to assist with the clean-up. Eligible small businesses, primary producers and not for profit organisations were able to apply for a $25,000 clean up and restoration grant through the Rural Finance Corporation. Low interest loans of up to $200,000 were also made available and Federal government assistance is now available.

Business industry bodies also stepped in to help out, with Small Business Victoria offering businesses impacted by the floods help from a panel of business advisers. According to Business Victoria (business.vic.gov.au), business assistance may include working with business owners to assess the impact of the

floods on the viability of their business; supporting owners in dealing with insurance issues and investigating what government assistance is available; helping with communication with employers, customers and suppliers; and working with owners on deciding whether to reopen their business.

The Victorian Employers’ Chamber of Commerce and Industry (VECCI) is also offering the business advisory program in conjunction with the State Government, giving business owners the opportunity to discuss their situation with qualified business advisors and be provided with advice on the future of their business.

“In order to help affected communities rebuild and create local employment, it is essential that businesses are given some assistance to get up and running again,” said VECCI CEO Wayne Kayler-Thomson. “Many business owners need some support and strategic advice about how they can move forward, rebuild their business or transition into a new type of business. The advisors will be able to give them some strategic, independent advice.”

Affected businesses seeking assistance can call the Victorian Business Line on 13 22 15 or can register online at www.business.vic.gov.au/floods. Businesses that would like to speak to a VECCI Business Advisor should call 03 8662 5333. Additional resources can also be found on VECCI’s website at www.vecci.org.au/floods, including the CPA Disaster Recovery Toolkit for Businesses, which offers a checklist for reopening your business after a disaster and a comprehensive step by step guide to recovery,

such as evaluating your financial position,

developing a recovery plan, reconstructing

financial records and making a decision on

whether the business should reopen or not.

VECCI is also working with the Australian

Regional Tourism Network (ARTN) to provide

ongoing support to tourism operators and

destination managers impacted by the floods.

ARTN has recruited tourism professionals from

around the country who have themselves

recovered from disaster to mentor their Victorian

counterparts. To register your interest, contact

the ARTN by emailing vivienne@artn.com.au or

calling 02 6620 3785.

Meanwhile, as Autumn takes over from Summer,

Skipton and other affected towns slowly

continue their recovery.

“We had no disaster recovery plan for the

business,” says Juli Davine. “If we did, it would

at least give us a feeling of some sort of control

over our destiny. But all we can do is react to

what happens around us. There is a lot of worry

as people are just waiting, some for insurance,

some for tradesmen, some for surveyors and

engineers. The town will be rebuilt and will

again be a wonderful place, but living in a town

full of skips and disaster fencing six weeks after

the event is difficult. In a town where most of

the businesses were destroyed, including the

only supermarket, this [the floods] has been a

very difficult thing to overcome, but we will.”

Judy Baulch

Skipton under waterPhoto courtesy Corangamite Shire

23TAX

Implications of Paid Parental Leave

The introduction of the Paid Parental Leave Scheme by the Federal Government on the 1st January this year will impose both administrative and taxation implications on employers and employees. Although the PPLS payments are funded by the Federal Government, the burden will lie with the employer from the 1st July 2011 to administer and account for such payments through their payroll systems. Under the scheme, eligible employees with a child born or adopted on or after 1 January 2011 can take up to 18 weeks of paid parental leave at the national minimum wage, which is currently $570 per week.

Employers have been given a six month period of grace. The Family Assistance Office will make the required payments directly to the employees until the 30th June 2011, unless an agreement is reached to allow their employer to act as the intermediary between the employee and the FAO. Any payments under the scheme commencing from the 1st July 2011 are required to be made by the employer as a component of the employees’ remuneration.

In general terms, to be eligible for PPLS payments, a parent in paid work must have:

worked continuously with one or more employers for at least 10 of the 13 months before the expected date of birth or adoption;

worked at least 330 hours in those 10 months (equivalent to around one full day of work each week); and

have an adjusted taxable income of $150,000 or less in the financial year prior to the date of birth or adoption of the child.

The new scheme has a number of tax implications. All PPLS payments made by either the FAO or employers are included in the assessable income of the employees. Where the employer is making the payments directly (mandatory from 1st July 2011), the receipt of the PPLS funding from the FAO are assessable as ordinary income to the employer. However this assessable component is countered by the employers’ ability to claim a tax deduction for the amount of such PPLS payments provided to their respective employees, resulting in a no additional income tax liability on the employer.

The administrative burden lies with the employer to provide and account for payments to the employee, net of the PAYG Withholding imposed, and the remittance of the subsequent withholding to the ATO on either a monthly or quarterly basis. The only real concession for the employer is that the PPLS payments are not subject to normal employee on-costs such as superannuation guarantee, payroll tax or workers' compensation premiums and employers are able to claim income tax deductions for "reasonable costs" of complying with the scheme.

From the employees’ perspective, PPLS payments received:

- Will be included in their assessable income for Family Tax Benefit and child support purposes in the income year received;

- Disentitle them to a dependent spouse, child-housekeeper or housekeeper rebate for that part of the income year for which the PPLS payment was payable to them or their spouse; and

- Can be salary sacrificed for non-cash remuneration, subject to that arrangement being offered by the employer and any respective Fringe Benefits Tax liability arising from such arrangement.

The scheme will not suit all employees. As such, family payments such as the baby bonus and family tax benefit, which are not currently assessable to the employee, will remain available for families not eligible or those who choose not to participate in the scheme.

Fergus WeberTax Consultant

Readers should not act on the basis of this information as the contents are of a general nature and do not reflect individual circumstances. Liability limited by a scheme approved under Professional Standards Legislation other than for the acts or omissions of financial services licensees. WHK Pty Ltd ABN 84 006 466 351

CELEBRATE 01-10 APRIL

20110 APRIL 0 APRIL

20112011

2011 NATIONAL YOUTH WEEK 2011 NATIONAL YOUTH WEEK YOUTHWEEK.COMYOUTHWEEK.COM

24 NATIONAL YOUTH WEEK FEATURE

For 24 years Time for Youth has been making a difference in the lives of young people 12-24 who are homeless or in crisis, and their families.

Time for Youth provide a range of innovative services including crisis accommodation, youth housing and support, meals, development of personal/life skills, counselling, mediation and parent support.

Call Sharon today to discuss how your donation can make an impact on youth homelessness.

You can help brighten the future of a young person in need.

www.timeforyouth.com.au

Help prevent youthHOMELESSNESS.

Ph: (03) 5223 2966 | Email: info@timeforyouth.org

Buckland Backs Research

The William Buckland Foundation (managed by ANZ Trustees) is strongly backing ‘food security’ for young people in Geelong.

Time for Youth’s Cafe Meals Club provides subsidized meals, a free breakfast program and cooking classes for vulnerable young people. The Cafe Meals Club is supported by Geelong United Way and several small businesses namely Cafe GO, Spresso Bar, Munch n’ Crunch, Spuds on High, Urban Bean (in Geelong), Rich Lizzies, Cafe Ink and The Portarlington Bakehouse (on the Bellarine Peninsula).

Well over 400 young people have been assisted.

The Buckland Foundation Grant is providing for comprehensive research into the problem of food insecurity, which is being undertaken by Jill Whelan a PhD student with Deakin University.

Food insecurity affects 7.5% of 18-25 year olds. This number disguises the acute pockets of absolute hunger and malnutrition experienced by young people in our community. Research to date with RMIT University has found that at least 85% of homeless youth in Geelong experience food insecurity. Many of these young people experience acute hunger ‘... I felt like my stomach was eating itself.’

Volunteers are needed to help serve breakfast each Wednesday from 8.45 to 10 am at the Old Post Office Geelong. Penny’s Meats generously donates bacon and sausages and we would love to get a supply of eggs, bread and fruit. We also need a shade sail to shelter young people and your help in putting together kitchen kits.

Contact Time for Youth Ph: 5223 2966 to speak with Jill or Mel

25NATIONAL YOUTH WEEK FEATURE

Major Sponsors

Barwon Youth is committed to the provision of quality programs and service delivery for disadvantaged young people living in the Barwon

South West region of Victoria.

www.streetsurferbus.com

National Youth Week 2011Barwon Youth in partnership with Victoria Police, Surf Coast Shire and key

community agencies have successfully developed a mobile Youth Resource Service.

The StreetSurfer Youth Bus project is an exciting initiative that has involved the

conversion of a commercial passenger bus into a youth activities centre. The bus

has been fitted with lap-tops, internet access and LCD televisions.

A free BBQ and refreshments are available and youth workers provide support,

assistance and information. The Streetsurfer is on the streets each Friday evening at

locations in Geelong including Waurn Ponds Skate Park, Corio Shopping Centre

and will also be in the Geelong Mall during Youth Week on April 1st, from 2.30pm

until 6pm.

The refurbishments began in 2007 and initially received funding from Victoria Police,

Geelong Community Foundation, United Way and donations from several Geelong

businesses. The project was formally launched in April 2010 at the Geelong Mall.

More recent support for the project has been received from The R E Ross Trust, the

Melbourne Lord Mayors Fund and AERF (Alcohol Education & Rehabilitation

Foundation).

Barwon Youth would welcome donations from local businesses which would enable an expansion of the role of the

Streetsurfer bus throughout the region.

Phone Barwon Youth: 5221 4466 For more information on the Streetsurfer Bus visit

www.streetsurferbus.com

ICP Educational Institute is a registered training organisation (RTO) delivering training that is funded through both the Victorian and Commonwealth Governments. ICP Educational Institute delivers a variety of nationally accredited training programs for individuals or businesses wanting to invest in a new qualification or simply up-skill. Whether it is a management course, Certificate IV or short course, we can provide advice and assistance for all your training needs.

Our accredited courses can be delivered through an on-the-job traineeship or via classroom-based delivery (or a combination of the two), depending on what suits your organisation. Also speak to us about government funding eligibility.

Who should contact ICP Educational Institute?• Employers or employees• Jobseekers• Parents returning to work• Anyone wanting to learn

or up-skill!

Benefits of training and education • We help you achieve your

career or work goals• Up-skilling staff improves staff self-confidence as well as productivity and quality of work • Our courses don’t cost the earth and are led by expert trainers • ICP staff follow-up with you later down the track to make sure everyone’s on track.

Have you ever thought of up-skilling an existing staff member? Not onlycan it assist with staff retention but you are also providing excitingcareer paths for your employees.

Training can help you find the right job, give you the skills to change jobs, orsimply add another feather to your cap!

This training is delivered with Victorian and Commonwealth Government Funding. People with disabilities are encouraged to apply.*Terms and conditions apply; refer to our website or give us a call.*Terms and conditions apply; refer to our website or give us a call.

www.icp.edu.auPh: (03) 5333 6160

Hurry… limited places available!

Simply register and successfully complete any Certificate Course at ICP Educational

Institute in March 2011 to go into the draw!

Check out our range of coursesand apply online at www.icp.edu.au

This training is delivered with Victorian and Commonwealth Government Funding.

People with disabilities are encouraged to apply.

WIN 1 of 4 iPads!*

ICP Educational Institute offer:• Nationally accredited

certificate courses• Industry related short courses• Career development• Up-skilling staff• Skill-gap training

Under new CEO, Sue De Gilio Gforce Employment Solutions is entering a new phase of development. Sue undertook the CEO role with a remit to grow and expand the organisation.

Through the development of a new strategic plan with the Gforce Board, "We have undertaken a range of growth activities that will result in three new strands to the business around transitioning into retirement,

providing business solutions for local businesses, and development of a Regional Healthcare recruitment division. Gforce is due to open an office in Werribee in May covering a comprehensive range of services. Gforce is currently heading for the strongest year end result in terms of revenue growth in the history of the company and plans to continue to develop on all fronts."

Gforce’s early beginnings in 1983 were the result of a local government initiative registered as Geelong & District Group Apprentices Ltd as a not-for-profit company founded by the Former Shire of Corio with Gerry Smith as President, the aim to counter the growing number of unemployed young people in Geelong’s Northern Suburbs. This organisation performed well under the guidance of an excellent Board led by Gerry Smith and they grew to be the second largest Victorian

employer of apprentices in 13 different trades by 1987.

By 1990 the Group was known as Geelong Regional Group Training and in 2002 launched it’s new name G-Force Recruitment to better reflect the company’s growth and recruitment services.

In 2002 Marshmans Personnel with offices in both Geelong and Ballarat was acquired followed in 2008 with People @ Work which was merged with Marshmans Personnel.

26 ADVERTISING FEATURE

Gforce has been evolving and growing

successfully for nearly 28 years under

the leadership of some excellent CEO’s

the most recent being Mike O’Brien

who retired in 2010 after 11 years.

Moving Forward

Vaz Juchima (Chair Board, Gforce), Stuart McArthur (former MP) and Mike O'Brien (former CEO, Gforce) 1998.

Gerry Smith, former Chair of the Board and former Geelong City Mayor.

New Gforce CEO, Sue De Gilio.

In the Beginning

27ADVERTISING FEATURE

What is GforceGforce is a group of companies who focus on providing a total employment solution.

A major focus for the next 2 yearsA major focus for the next 2 years will be assisting young people in Geelong's Northern Suburbs to access employment and take control of their future by becoming Apprentices and Trainees.

The Target 100 Programme is to be launched 10th March followed by a week long Job Skills Expo at Corio Shopping Centre from 15th March. Gforce takes great pride in its community involvement with approximately $200,000 per annum

being placed back into the Geelong community. Recipients include United Way, Barwon Health Foundation Cottage by the Sea, Barwon Sports Academy and various local sporting organisations such as the Geelong Cougars Netball Club.

Professional and executive recruitment: People @ Work (Geelong & Ballarat) and Monarch Personnel (Shepparton) focusing on professional recruitment, temporary staff and industrial labour hire as well as HR & Business Solutions.

Apprentices and Trainees: There are 2 ways to employ an Apprentice or Trainee. Under the Group Training model, Gforce becomes the legal employer hiring the Apprentice or Trainee, taking on the responsibility of administration, payroll and other obligations associated with employment. We then place them with a 'host' employer.

Under the Australian Apprentice Centre model, Gforce can assist with the sign-up of the Apprentice or trainee for the employer.

Our dedicated team can visit the workplace to provide clear and concise information, assist with any financial incentive entitlements and link with the chosen Registered Training Organisation.

Staffing Solutions: Federal Government Job Services Australia contract to assist those referred from Centrelink looking for work. Staffing Solutions is located in both our Geelong and Corio Shopping Centre offices.

Recruitment Apprentices HR Solutions Employment

Call us on1800 436 723

Visit usgforce.org.au

Call us on1800 436 723

Visit usgforce.org.au

Target 100 is a Gforce and community partnered initiative helping people from Geelong's Northern Suburbs take control of their futures by becoming

Apprentices & Trainees

There are 100 scholarships available. Gforce will provide successful candidates with the following:

• Employment as an Apprentice or Trainee

• Placement with a Host Employer

• Payment of the candidate's trade school fees

• Support through Gforce coaching and supervision

• Buddy support from a Geelong business or community group

• $1,000 at the end of a successful 1st year

• Provide pre entry learning if required

29LEGAL

GEELONG CATS PO Box 461 Geelong 3220 gfc.com.au

for more information call our functions department today on 5225 2367 or email functions@gfc.com.au

Elevate your wedding celebrations...With stunning views over Skilled Stadium & surrounding parkland, a Club Cats wedding function will leave your guests with an everlasting impression.

Floor to ceiling glass in rooms hold breathtaking views over the ground

Seating up to 240 guests comfortably

Exceptional food and service

Secure parking

A warning on corporate property dealsThe recent Supreme Court of Victoria decision in Bovino Pty Ltd v The Casey Group Holdings Pty Ltd [2010] VSC 391 serves as a warning to Bovinos and Real Estate Agents that Contracts for the Sale of Property may be voidable at the election of Purchasers in certain circumstances under Section 52 of the Trade Practices Act 1974 ("the TPA").

The facts of the Case are as follows:

• Bovino Pty Ltd was the Registered Proprietor of a large parcel of land.

• The Casey Group Holdings Pty Ltd and the Bovino were in negotiations for the Bovino to sell the Property to the Casey Group.

• The negotiations were between Mr Lewis of Jens Gaunt Real Estate Pty Ltd and Mr Mitchell of the Casey Group.

• At the outset of the negotiations, the Casey Group required a Special Condition that would allow it to end the Contract should it fail to obtain a planning permit for its proposed development within a certain period of time after the date of the Contract (the Condition Precedent).

• During the negotiations, Mr Lewis left Mr Mitchell a voicemail message to the following effect:

- the Casey Group's current offer was unacceptable;

- there is another purchaser willing to enter into an unconditional Contract; and

- unless the Casey Group made an improved and unconditional offer within a matter of hours it would loose the opportunity to another purchaser.

In truth, there was no other purchaser.

Induced by Mr Lewis' voicemail message the Casey Group made an unconditional offer to the Bovino, which was accepted and the parties entered into an unconditional Contract.

The Casey Group claimed that an oral representation by the Bovino through its agent, being Mr Lewis, was misleading and deceptive in breach of Section 52 of the TPA.

The Supreme Court of Victoria found that the representation made by Mr Lewis to the Casey Group though his voicemail message was misleading or deceptive for the following reasons:

• the context that statement was made in;

• the statement was false and was intended to and did convey to the Casey Group the threat that another purchaser was willing to enter into an unconditional Contract at a higher price;

• the statement was intended to put pressure on the Case Group to remove the Condition Precedent; and

• the Casey Group, relying on the statement, removed the Condition Precedent.

The Supreme Court of Victoria declared that the Contract was void ab initio and all money paid by the Casey Group under the Contract was to be refunded

The Bovino Case serves as a warning to corporate vendors and real estate agents that should they make misleading and deceptive representations that induce a purchaser to enter into a Contract on terms which it would not otherwise have agreed to, the purchaser may be able to end the Contract and obtain a refund of any money they have paid under the Contract. Although the agent may make the misrepresentations, the consequences may be visited upon the vendor.

Nic Redman, Lawyer

30 RECRUITMENT

Public sector candidates test the marketPublic sector employers face a new recruiting challenge, this time from within as rising job numbers tempt strong candidates to test the market, says recruiting experts Hays.

According to Hays, with more roles on offer, strong candidates with public sector experience are considering their options. They are becoming far more selective when looking for their ideal job and the market is becoming reasonably candidate-short.

"Candidates are aware of both the greater number of jobs and the subsequent fall in the number of people that are available who possess the necessary level of expertise," says Kathy Kostyrko, Public Sector Director of Hays. "So they are becoming more confident."

According to Kathy, job numbers are growing as employers close skill gaps. "Organisations are now filling gaps in their teams with both permanent and long-term temporary roles. Often these gaps are the result of restructures, retirements or systems upgrade projects that have been in the pipeline since 2010.

"Since the jobs market has become more stable and job numbers have risen, candidates are more confident and will leave secure permanent roles for a role offering a higher salary, better

work/life balance or roles that are located closer to home. High quality candidates are typically snapped up very quickly.

"As well as this growth in turnover and re-emergence of skills shortages, the public sector's recruiting efforts are also being challenged by the return of competition from commercial sector employers, who are again targeting public sector candidates," says Kathy.

Organisations respond to the talent shortage

In response to the tightening candidate market, Kathy says that many employers are changing their recruitment practices.

"They are trying to implement a more "consultative" model for their recruitment processes and a more proactive approach to recruitment through the use of specialist recruitment expertise, either in-house or externally to source highly skilled staff.

"Astute public sector employers have also responded to the emerging shortage of skills by shortening their recruiting timeframes, although budget approval can still delay the process. They are also moving more quickly on immediately available candidates and are more flexible regarding working hours. For office

support roles, they are offering additional duties, outside the standard requirements, to make roles more challenging and appealing.

"Government employers are offering short-term contracts, such as three and six months, to help with workloads. These assignments require candidates with very specific technical expertise who are available at short notice.

"Organisations have started to slightly increase salaries and rates for the top skill sets in certain areas, such as accountancy and HR. Yet in other areas, like IT, many organisations are unwilling to pay market rates. This is not a new trend, but it is one that needs to be addressed as the market recovers.

"Given the decrease in the volume of quality candidates with public sector experience, employers are also becoming more open to candidates with the required skill set but without public sector experience," says Kathy.

Hays, the worldís leading recruiting experts in qualified, professional and skilled people.

31VECCI

Rebuilding after the floodsWe’ve all been shocked and saddened by the enormity of the damage that continued flooding has been causing throughout regional Victoria, southern and central Queensland, northern New South Wales and Tasmania.

Significant parts of Victoria have been underwater, under threat, cut off or indirectly impacted.

The recovery effort will take many months and cost billions of dollars to rebuild homes, businesses, vital industries and communities

On top of the tragic loss of life, the devastating destruction of homes and other community impacts, local businesses have suffered:

• Damaged premises• Damaged or destroyed stock and equipment• Power and water outages• Isolation from markets (retail, tourism,

primary producers)• Cashflow issues• Industrial queries regarding stand downs• Insurance and business finance uncertainty

Nationwide, Australia’s State and Territory Chambers of Commerce are banding together to support the Chamber of Commerce and Industry Queensland (CCIQ) as it assists businesses throughout the state to overcome tragic human and economic losses.

VECCI’s experience during the devastating 2009 Victoria bushfires has enabled us to advise and support our sister Chamber, CCIQ, as well as the Queensland Tourism Industry Council.

On the home front, as occurred during the Victorian bushfires, we are working with the State Government to provide advice to affected businesses via a range of experienced business advisors. Affected businesses can call the Victorian Business Line on 13 22 15 or can register online at www.business.vic.gov.au/floods. For further information on VECCI’s advisors, call 03 8662 5333.

We are also considering reviving our VECCI Business Relief Fund to assist affected Victorian small businesses. This will be confirmed shortly.

On the advocacy front, VECCI is also emphasising to government the importance of rebuilding devastated infrastructure and setting out the criteria for a flood levy, as well as calling for clarification of the stand down provisions to the Fair Work Act for employers who have been affected.

Victoria’s tourism industry is also calling on the State Government to increase its investment in vital public infrastructure, particularly in the Geelong region, as Victoria experiences an increase in visitor numbers.

The Victoria Tourism Industry Council (VTIC) says priorities are the completion of the Melbourne Exhibition Centre extension, the Geelong Convention Centre, a Great Ocean Road Interpretive Centre, development of Federation Square East, including Jolimont Station and Yarra River transport infrastructure.

Melbourne and Victoria have great attractions, but the State cannot rest on its laurels. Visitor numbers to Victoria are increasing, but Victoria can’t rely on past successes.

The latest figures available show for the year ending September 2010, overnight visitation from China grew 18.2 per cent – it’s vitally important that Victoria builds on this and continue to grow these numbers.

The number of overnight visitors from India has also been growing steadily year after year, and the average annual growth for arrivals from India is forecast at 10.8 per cent over the period 2008-2018. Victoria is expected to receive 112,000 visitors from India per annum by 2018.

More visitors will mean that Victoria’s existing tourism infrastructure will be placed under pressure and we will need improved facilities.

The extension of the Melbourne Exhibition Centre is vitally important to attracting the big spending business traveller market and will reinforce the City's dominant position in the conference market. This will also provide an opportunity to encourage delegates out into Victoria's regions, such as Geelong, either before or after conferences.

Improvements in regional tourism infrastructure, such as the Geelong Convention Centre and the Great Ocean Road Interpretive Centre, will help with regional dispersal of visitors, as will securing international airport status for Avalon Airport.

The tourism industry’s list of priorities for State Government support is included as part of VTIC’s submission to the Victorian Competition and Efficiency Commission's review into the industry and is part of a wider campaign to reduce the amount of red tape tourism operators face in running their businesses.

For more information about VECCI and VTIC’s advocacy efforts visit www.vecci.org.au.

Photo courtesy Red Cross Australia

32 EBIZ

Creating the future

To many, a .pdf file is now as important as a telephone call or an email. It has entered our office lexicon and now Adobe's brainchild has grown up.

You've all opened a .pdf file and many of you have created them, so what more could there possibly be to a PDF?

Well, a lot really.

Adobe's newest incantation of Acrobat is, Adobe Acrobat X, as well as new document exchange services at Acrobat.com, that let you innovate, create and share higher-quality content, especially if you need to collaborate across teams, departments or offices anywhere.

Acrobat X is already garnering an enthusiastic response from long-term and first-time users in

segments including financial services, government, legal, education, marketing, architecture and engineering.

Using new guided "Actions", Acrobat X software allows you to automate routine, multi-step tasks and easily share them with co-workers and collaborators, reducing the burden of training.

With the new layouts, visual themes and colour palettes in PDF Portfolios, you can change how users view, think and interact with content and its context.

With the new Acrobat X Suite, you can maximise the power of Adobe Photoshop and Adobe Acrobat to capture, edit and combine digital content right from the desktop and easily create dynamic communications.

New Microsoft SharePoint integration enables consistency of Adobe PDF

documents across the enterprise so you can check-in and check-out PDF files for reviewing and editing shared documents.

Adobe SendNow is a valuable new document exchange service now available that lets you send, download, track and manage documents.

You can upload files from a Web browser or directly from the share panel in Adobe Reader X.

With just a few simple clicks from a central dashboard, you can send large files from your computer to one or many recipients, view files that they’ve sent off, track, see when and to whom they were sent, get delivery receipts, and watch for files that have been sent to them.

With Adobe SendNow, you avoid e-mail gateway issues, complicated FTP servers, or the costs of expensive overnight mail.

Adobe CreatePDF is a new service for easy, online PDF creation from any desktop computer and has been designed to simplify the process of turning files into high quality PDF documents, while allowing you to do more than before.

Besides converting Microsoft Office documents, images and other supported files into an Adobe PDF from a Web browser, you can combine documents into a single PDF file, and if they are using Microsoft Windows, install a special printer driver that will allow them to create a PDF file online from any application that can print.

Adobe Reader X includes commenting with Sticky Notes and Highlighter tools so that anyone can add comments directly on a PDF document for free.

PDF access has been expanded to mobile devices with free Adobe Reader X for Android, Windows Phone 7 and Blackberry Tablet OS, coming soon.

Acrobat X Pro is available now at your favourite software dealer or online at Adobe.com.au.

Bridging the power divideWith $2 million worth of LED lighting decorating the Westgate Bridge, Jon Mamonski has discovered a way of powering them.

Whilst it’s still in concept phase, three bright Italians, Francesco Colarossi, Giovanna Saracino and Luisa Saracino, have cleverly combined wind and solar power as part of an Italian design contest.

The "Solar Wind" concept has solar cells embedded in the roadway and an array of wind turbines underneath, which the designers say could produce enough combined energy to power 15,000 homes, (or bridge lights).

Hmm, love that idea. Let's hope it catches on! Jon Mamonski

It’s IBM's 100th Anniversary Want to know who invented the motherboard or why everything you buy at the supermarket has a barcode on it?

Or perhaps you're curious to learn more about how millions of airline reservations can be made around the world with unfailing reliability?

The simple answer is: IBM.

Along with the first mass-produced office PC and countless other crucial elements like the golf ball typewriter, IBM has a lot to be proud of.

A favourite discovery was finding out that testing for the IBM Personal Computer included the question: "Would it run Pac-Man?" proving once and for all that the main reason for the PC's existence is, and has always been, games.

33GADGETS

Let us take you on a ride…From curing baldness and migraines, to expanding your iPad or your memory, it’s all here, as Jon Mamonski takes you on yet another mystery tour in the marvellous world of irresistible gadgets.

Worried about baldness?

Rejuvenate your lost follicles with iGrow, from Apira Science that packs 21 laser diodes and 30 LED lights inside the helmet. According to the Aspira, that matches the output of most clinical hair lasers, and it should result in "thicker, fuller and healthier" hair in just a "few short months". But that's not all… Call now and iGrow also includes a remote that has been programmed for both men and women, and it has a built-in set of headphones that you can use with your own iPod or MP3 player. It costs $750, but Apira is so confident in its miracle helmet that it's offering a six-month money back guarantee. Why would you ever want to take it off?

Smartphones outsell PCsIn case you had any lingering doubt that the smartphone is the new personal computer, during the fourth quarter of 2010, some 100.9 million smartphones were sold, which is 87.9 percent more than last year. That figure compares to 92.1 million PCs sold during the same quarter. This marks the very first quarter in history that smartphones have outsold traditional computers and considering the trajectories that both industries are in, we'd be surprised if they ever met again. Who can argue with a handheld that's as powerful as a PC?

Disposable USBs

We're a disposable society, so why not take this opportunity to bang data on a USB that we don't expect to get back? This concept, spotted at Art Lebedev, designed by Alexei Lyapunov and Lena Ehrlich, has 8GB or 16GB thumb drives printed on cardboard and is produced so inexpensively that you can simply tear one off, scribble on it, then give away to friends to share files. Still a concept at this point, but it’s pretty likely to happen, wouldn't you say?

Anti Migraine

There's been some electronic devices that promise to cure migraines in the past, but NuPathe's Zelrix patch certainly seems to be among the most practical, and it's just gotten one step closer to market. The company recently announced that the FDA has accepted the New Drug Application for the product, and says it now has a target date of August 29, 2011 for the FDA to complete its review. As for the patch itself, it's a single-use patch that relies on a mild electrical current to "actively transport" the anti-migraine drug Sumatriptan through the skin using a process called iontophoresis. That, NuPathe says, not only allows for a more consistent and controlled delivery of the drug, but it also circumvents the nausea and vomiting that can occur when taking the medication orally.

iPad Clamcase

We know you've been hanging on for an iPaD Clamcase, (a combination of a keyboard and an iPad hinged cover) and here it is. Expect to see many variations of these leading up to Mothers and Fathers Day in this year's catalogues.

34 ADVERTORIAL

GMHBA launches new corporate rangeIt’s been a busy year for local private health insurer, GMHBA. They have openly rejected a $180 million takeover offer from Newcastle-based health insurer nib, launched a new brand in health insurance for active individuals

called fit, and continue to grow at more than twice the rate of the industry.

The not-for-profit insurer has also managed to create and launch a new suite of health insurance products targeted at businesses and

their employees; a move made by the fund to better align its products with businesses needs.

Refreshingly, these recent initiatives have put the organisation in a strong position, whilst the company and its board of directors watch their many Moorabool street neighbours close their doors. As a fund operating in the area for over 75 years, Chief Executive Officer, Mark Valena, explains that the direction of the organisation is strongly focussed on the future.

”Launching a new range of corporate products will help grow our membership base within both existing and future corporate partnerships. In our industry today, health costs continue to rise. Our focus is to look after our existing members whilst growing our base to ensure our sustainability in coming years through our various brands and partnerships.”

GMHBA is renowned for its great value health insurance. The new health insurance products have been designed for GMHBA’s corporate partners and their people, offering specially negotiated discounts as well as simple and easy to use insurance. They are made up of standalone hospital and extras products, as well as combined products for those interested in both. The simplicity of the range offers members two hospital products and three extras offering either 50%, 65% or 80% back on claims. There are also three combined product ranges offering members the opportunity to choose a Base, Mid or Executive hospital cover matched with any of the three extras.

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35LEGAL

Internet set to expandA solution to the domain name shortage

You will soon find some new and unusual domain names on the Internet. Instead of the familiar ‘.com’ or ‘.net’ domains, you may see domain names ending in .wine or .cocacola. This year, ICANN, the international body responsible for the coordination of the global domain name system, will allow organisations to apply for their own individualised generic top level domains (gTLD).

This is an exciting opportunity for those seeking more individualised visibility on the Internet. However, with more domain names, there are more infringement risks, thereby creating a headache for trade mark owners seeking to protect their trade marks on the Internet.

More gTLDs

A gTLD is the last extension of a domain name, excluding country codes. There are currently 21 gTLDs in which a domain name may be registered including .com, .net, .org and .info. This number could increase significantly with a wide range of possibilities for new gTLDs under the following five categories:

• brand names (.canon: www.camerashop.canon)

• community groups (.eco: www.recycleway.eco)

• ethnic groups (.indigi: www.indigenousgroup.indigi)

• geographical location (.nyc: www.fifthavenue.nyc)

• special interest (.film, .news, .shop, .money, .game, .web, .real, .phone, .music)

Some prominent brand owners have already indicated their intent to obtain a gTLD for their brand name.

Geographical locations and special interest categories are also likely to be popular in the uptake.

The application procedure

ICANN will take applications for new gTLDs from any public or private organisation. However, applying for a new gTLD goes well beyond the mere registration of a domain name.

To obtain a new gTLD, the applicant becomes the Registrar of that gTLD and is required to establish a Registry business responsible for licensing the gTLD to domain name applicants and implementing eligibility and dispute resolution policies.

In addition, to the operational requirements, the application fee is US$185,000. ICANN has yet to set the date for lodging applications, although it is expected to be after 30 May 2011 for a two-week window.

Risks for trade mark owners

With the number of gTLDs to increase, trade mark owners will face more ways in which their trade marks can be infringed online. Someone other than the trade mark owner may seek to register the trade mark as a gTLD.

This would seriously inhibit a trade mark owner’s ability to control the way in which its trade mark is used on the Internet.

However, the large application fee will keep this risk to a minimum, as only committed applicants with a strong interest in the gTLD will apply.

The more likely scenario is the increased risk of cybersquatting and typosquatting. These activities involve the registration of domain names containing existing trade marks, which are then parked to sell back to the trade mark owner, or the deliberate misspelling of existing domain names and trade marks to cause confusion and divert Internet traffic.

With the introduction of each new gTLD, there are infinite opportunities for cybersquatters and typosquatters to infringe the trade mark rights of business owners.

As each gTLD is approved, it is important for businesses to make strategic decisions about the number of domain name registrations necessary for online protection.

Businesses also need to be aware that not all new gTLDs will be open to the public. ICANN has confirmed that the Registrar of each new gTLD may set strict eligibility requirements, providing access to a select few. This will be useful for brand owners seeking exclusive use

of its gTLD for greater Internet visibility.

If access to a new gTLD is a concern, an objection must be filed during the application process.

Michelle Dowdle, Senior Associate

Prepare for changeTo protect against online trade mark infringement as a result of the new gTLDs, business owners can prepare by:

1. Keeping a watch on the proposed gTLDs

After applications close, ICAAN will publish on its website (www.icann.org) a list of proposed new gTLDs. This information is essential to make informed business decisions.

2. Filing an objection

Once the list of proposed gTLDs is published by ICANN, it is possible to object to a proposed gTLD during a five month opposition period. An objection can be based on existing registered and unregistered trade mark rights.

3. Recording your registered trade mark with the Trademark Clearinghouse

A database called the Trademark Clearinghouse will be established to record registered trade marks. Registrars will be required to refer every domain name application to the Trademark Clearinghouse to ensure the application is not identical to a registered trade mark. The Registrar is required to notify the registered trade mark owner if there is an identical match. Also, by using the Trademark Clearinghouse, registered trade mark owners will be given priority registration opportunities. This protection mechanism is only available to registered trade marks.

4. Registering your trade marks with the Australian Trade Marks Office

This will ensure you can use the Trademark Clearinghouse database.

5. Registering domain names in new and existing gTLDs that are important to your business.

36 SMALL BIZ

If I had a hammer…I meet a business owner a few weeks ago who was technically one of the most talented people in his field and yet his business was struggling. At our first meeting, everything looked okay; in fact it looked so good that I couldn’t pick up any reason for the business to be stressed.

I followed along a typical client pathway and although I was not an expert in the topic of the business, it looked fine. The advertising was great and indeed the business seemed to pick up clients quite easily.

The main issue became apparent when I was chatting about the longevity of the business relationship – the problem was that the clients didn’t stick around.

My first thought was in client selection – was the business picking dud clients But the selection criteria, while not formalised, seemed appropriate. So, something else was happening.

My first glimmer was when I raised an innocent question about customer service. This was closed down rapidly, with a response that the business (person) was proud of its great customer service. They always answered enquiries promptly, attended emails or requests as fast as possible and, indeed, was considered top in their field.

That meeting finished without any clarity, as I had no real information on which to base any conclusions.

A few days went by and I received an email from the business owner that included a trace of emails ending in three testimonials about how good the service was.

The trouble was that the email from the business actually requested that the clients state: “that they received good service”. A canned response like this is hardly what you would call a voluntary testimonial.

I raised this issue during a phone conversation. But less than 10 minutes later I received a curt email outlining a detailed rationale; including conversations, colour coding and four-part harmony.

I sat back and wondered when World War Three had been declared; and I recalled a comment from a GBN article that said emails were a device built to satisfy the communication-disabled.

A few more interactions and the reason for this business’ trouble became very clear. We have just discovered the enemy – it is us.

Karl Albrecht’s book, Social Intelligence, is one of the many books that have divided up the idea of our intellect into usable chunks. The bit that I like in Albrecht’s work is that it is easy to use

and shows why some people are good with other people and some people are blind to many of the social nuances (I admit that I am domestically blind).

Without getting into too much detail from the book, the two issues that our business owner was missing were being aware of the behavioural context of his clients and the other was the ever-present need to be right.

Can you imagine that your work behaviour might change if your life partner was standing next to you, or perhaps a minister or priest was listening into your conversation?

Our behaviour changes, and should change, with the changing environment. Likewise, in a semantic sense, some people are able to take the intent of a communication and respond to the meaning behind the conversation, rather than get bogged down with the stream of literal facts as if they have to be defended in a court of law.

This ability to be flexible and see the direction and flow of a conversation is listed as one of the important elements of social intelligence.

The other stream that is relevant has a similar theme, in that for some people there is a need to be right and to spend a lot of effort in ensuring that they are always perceived by others as operating from a defensible base of correct thinking and behaviour.

Yet, as humans, we truly are a mishmash of thoughts and have overlapping streams of consciousness. If we accept this idea of multiple intelligences (whether it is Albrecht’s or Gardeners or Steve Rose’s or whoever) then much of our communication is multi-channelled.

It is then a logical step to accept that there can be a divergence in messages coming through the various channels, but with our business owner only accepting that there is one right way, there is a huge social disadvantage.

This was interpreted as the difference between real communications with your clients versus the need to prove that you are always right. The later style gets tiring very quickly.

It is easy to see that for all but the most tolerant of clients, they would get tired of the constant need being expressed by our owner.

One client I was able to speak to said it was as if a trigger got pulled and then a whole unnecessary barrage of justification came flooding out.

The client was on edge, endeavouring not to trigger the reaction They questioned whether it was worth putting up with the excellent technical performance when it was packaged like this.

Lastly, I am reminded by the old aphorism: ‘If the only tool that you have is a hammer, then all things begin to look like nails’.

The trouble with the business owner is that when he did seek feedback, he could only interpret the results within the limits set by his behaviour. He did the right thing by asking an outsider for assistance.

It is a brave person who brings their own behaviour into question.

Clint JenningsAustralian Business Development Centre

www.abdc.com.au

Our behaviour changes, and should change, with the changing environment. Likewise, in a semantic sense, some people are able to take the intent of a communication and respond to the meaning behind the conversation, rather than get bogged down with the stream of literal facts.

37SUSTAINABILITY

Sustainability SolutionsThe devastation of recent floods caused by record-breaking rainfall has hit areas just coming out of long drought. We need to learn to live with the extremes of a changing climate and develop sustainable practices in our homes and workplaces to see us through the wettest and driest of times.

Many of us have made a good start. By 2008, sixty per cent of us had installed energy saving lighting and made white goods purchasing decisions based on energy star ratings. We became so accustomed to conserving water that buckets in the shower were just a part of daily life.

So, it’s a great relief that Geelong water storages are now 78 per cent full and we are back to Stage One water restrictions.

But the dry times will return. The cost of energy is on the increase. To smooth out the ride and ensure we have adequate resources, we need to keep taking small actions to lead us to a sustainable way of life at home and work. Here we set out some practical changes that will save resources and save you money.

Household SavingsThe trend towards bigger homes continues, with 37% of households with four or more bedrooms. Increased floor space means increased energy costs. There is now airconditioning in nearly 70% of Australian homes, and appliances like plasma TVs use three-times more energy than a standard TV.

The average household produces about 14 tonnes of greenhouse gas each year. About half of these emissions come from electricity.

Start by changing your habits to save energy in everything you do. This can have enormous impact on household power use.

Stop energy escapingWe’ve heard these tips before, but how many of us systematically go through the list and tick them off? Every action will help reduce your power bills. And before winter arrives is a great time to do it.

Insulate. Reduce heat loss by 90% with professionally installed, high quality insulation.

Double glaze windows. Windows can leak up to 40% of your heating and cooling. You can reduce this loss by up to 80% with energy efficient windows. Look for the WERS (Window Energy Rating Scheme) label on windows with heating and cooling ratings.

Weather-proof windows and doors. Reduce heat loss by 40 per cent with close-fitting lined curtains and pelmets.

Seal gaps, wall vents and chimneys to stop draughts.

The next stepChange from electric hot waterIf you have an electric hot water system the best thing you can do is switch to solar hot water or a high efficiency gas system.

Switch to solarBy taking advantage of our abundant sunshine and using solar energy to heat water, you could cut your annual power bills by a third.

Solar systems do cost more to buy and install, but this extra upfront cost will be recovered over the life of the system through reduced energy bills.

Households in regional Victoria may be eligible for a State Government Solar Hot Water Rebate of up to $1,600. The rebate is offered as a discount off supply and installation costs. www.resourcesmart.vic.gov.au

Switch to gasA high efficiency gas system will deliver big savings on your power bills. Check your eligibility for a gas hot water rebate of up to $400 ($700 for concession holders), if you switch from an electric system. www.resourcesmart.vic.gov.au

Shop aroundYou’re not imagining it. Your power bills are bigger. The Essential Services Commission’s December report revealed that the price of electricity increased by an average of 13.5 per cent in 2009-2010 and gas by an average of 7 per cent. However some retailers pushed up their electricity prices by a huge 25 per cent over the same period.

By shopping around you could save up to $100 a year on both your gas and electricity bills. The 13 energy retailers in Victoria publish their current residential offers online at the Essential Service Commission’s consumer website www.yourchoice.vic.gov.au.

Get seriousInstall a small renewable energy generation unit on your house and generate your own solar, wind or hydro energy. The most common type is solar power (photovoltaic).

The Federal Government’s Small-Scale Renewable Energy Scheme applies to solar, wind and hydro units. This involves the creation of Small-Scale Technology Certificates (STCs) - electronic form of currency with a value that can be redeemed by selling them on the growing STC market.

You can also benefit from the electricity feed-in tariff that pays households and businesses for the excess electricity generated that goes into the grid.

Household case studyBarwon Heads resident, Shane Brasier, has taken gradual steps to make his house more self-sufficient in its water and energy use.

Quick and easy changesTurn off lights when you don’t need them

Switch to low-energy lighting

Close doors to reduce your area to heat and cool

Switch off appliances and power points when not in use

Choose new appliances with a high energy efficient rating

Heat with less energy. Set room temperature between 18-21 degrees

Cool with less energy. Set room temperature between 23-26 degrees

38 SUSTAINABILITY

“Several years ago we started off with a 1,000-

litre rainwater tank, and quickly added a 5,000

litre tank for the garden.

“When gas was connected to Barwon Heads in

2007, we replaced our inefficient electric hot

water with a 15-tube solar hot water system

with gas booster. It was the best thing we’ve

done. Our budget was $2,000 and the total

cost including installation came in just under

that amount after the rebate. Our hot water

bills are now next to nothing and it’s paid for

itself.

“Just over a year ago we added a solar

generation unit. It cost $5,000 all up after

rebates. The electricity we generate goes into

the grid and we get credits on our bill from the

feed-in tariff. We got a $130 credit on out last

power bill. Our plan is to double the amount of

panels on the roof to double the credits. We’re

planning on being in this house for a while so

the unit will eventually pay for itself.”

Tip for decision-makingFederal and state governments have different

rebate schemes. Cut through the information

overload with this useful site www.

hotwaterrebate.com.au. Enter your postcode

and calculate your potential rebates.

Renovating or building?If you are about to renovate your existing house

or build a new house, you are in the fortunate

position to make every decision count.

Your choices can not only improve your lifestyle

and comfort, but can cut your heating, cooling

and water costs for many years to come.

Speak to the experts. Money spent on consulting

with design, lighting or energy experts can be

repaid many times over.

Check your compliance with 5-star building

regulations. As a minimum, you need a

rainwater tank or solar hot water system with

any new house. Victoria will move to a 6-star

requirement in May. The Building Code of

Australia is yet to determine what this will

mean in practice.

Position your home to take advantage of the

winter sun and minimise summer sun. A

surprising number of homes do not make use

of free natural energy. A well-designed floor

plan can make a huge difference to the energy

efficiency of your home.

Plan for cross-ventilation for maximum airflow

and wide eaves for protection from summer

sun.

Industry viewJohn Budd, co-founder of local firm Radiant Energy Systems, has been working in the sustainability industry since 1996 and has seen dramatic change.

“Solar wasn’t mainstream back then. People installing solar had a certain philosophy. They were on rural blocks or really wanted to do it.

“With the advent of government assistance, grid-connect solar has grown and grown. It’s great that there are more panels on rooftops but we would also like to see a behavioural shift of similar magnitude

“Is it enough to install the minimum-sized solar generation unit to qualify for a rebate, switch on your aircon and sit in front of your plasma TV? There is no way this compensates for the massive amounts of energy you are using.

“You can save yourself a lot of energy and money by simply changing your habits.

“If someone was thinking about taking the first steps to sustainability I would say change your behaviour around the house to save energy in everything you do. Then look to high quality solar hot water and generation equipment to

give you reliability and efficiency for many years to come. Yes, it will pay for itself but the real benefit is using non-polluting energy.”

John and his family live ‘off the grid’ in a straw bale house in Wensleydale. A 3kW system supplies all their energy needs.

“Once you’ve experienced living in an energy efficient house, you will never go back. You can’t beat the comfort of living in a house with a stable temperature.”

BusinessImplementing sustainable practices will equip you for the challenges and opportunities ahead. There are small steps you can take to make your business more sustainable.

What can I do right now?Whatcanidorightnow.com.au from Carbon Down is a partnership between VECCI and Sustainability Victoria. The free online resources can help you improve your business performance with easy to implement ideas and a free monthly newsletter with practical tips.

Choose GreenPowerSwitching to GreenPower is the quickest and

39SUSTAINABILITY

easiest way to immediately reduce the carbon footprint of your business. Contact Carbon Down for a free cost comparison of GreenPower retailers info@carbondown.com.au or ph 03 8662 5490.

‘Switch off’ signageRemind your employees to switch off lights, appliances and power points with simple signage. Download a range of free signs.

Green cleaningWork towards making your workplace chemical free and non-toxic. Download a green cleaning fact sheet and ‘questions for your cleaner’.

Know your wasteHelp your staff identify different types of waste and where it goes. Easy-to-read signs can help reduce your waste costs and associated greenhouse gas emissions by reducing the amount of waste sent to landfill.www.whatcanidorightnow.com.au

Business case studyLa Madre Bakery in Bell Park bakes 3,000 loaves and 2,000 rolls a day, seven days a week with 27 staff.

Several years ago, they embarked on a process of doing things differently to reduce their environmental impact. As a first step La Madre joined the Grow Me The Money program and the local Waste Wise Geelong Network.

Over time they made the following changes to their business:

• switched to 20 per cent, then 50 per cent Green Energy

• switched to low energy lighting

• double glazed windows

• eliminated plastic bags in the shop and used degradable plastic bags for wholesale orders

• changed labels to use paper from an accredited source

• switched to recycled paper and eliminating paper statements for half their customers

• joined a local food program, and

• communicated ongoing environmental efforts through their website lamadre.com.au

“The entire process has been tremendously beneficial for our business in really analysing what we do and asking ourselves if there is a better, more environmentally beneficial way of doing things,” said La Madre co-founder, Anna Spurling. “Over time we’ve come to view sustainability as so much more than infrastructure. It’s a journey.

“Joining a program like Grow Me the Money is a really easy way to get started. You can do it online. It’s non-judgemental and you don’t have to be a real greenie. There was no jargon so it made the whole process easier.

“It was also great to be involved in the local Waste Wise program. We didn’t know where to start with waste, so we got great benefit out of a Waste Wise visit. For us it meant a lot of behavioural and process change for staff.

“We don’t pretend to get it right every time. We wanted to start a conversation and tell people about what we’re doing. Hopefully other businesses will follow suit.”

Anna added: “Starting the journey is the hardest part, but once you’re on the path, it’s very rewarding.”

Where to get helpBarwon Sustainable Business NetworkThe former Waste Wise Network has been re-launched as the Barwon Sustainable Business Network. The network will build on the success of Waste Wise but is widening its aims to improve the sustainability literacy of organisations in the region, to ensure they gain real business benefits from sustainability actions.

The network will help members improve their

sustainability performance in a holistic way;

focusing on sustainable production, biodiversity,

sustainable procurement and resource

efficiency (including carbon, water, energy,

waste).

To find out more contact Tina Perfrement on

0417 217 218 or email

tina.perfrement@brwmg.vic.gov.au

Grants and rebatesThis is an area of shifting sands, complicated

by government funding and timing of grant

rounds. Sign up for the free Resource Smart

business newsletter to be kept up to date with

new grants as they become available

www.resourcesmart.vic.gov.au/newsletter/aspx.

Business Victoria website also has a section on

grants and assis tance

www.business.vic.gov.au

Large water usersIf your business uses more than 10 billion litres

a year you are required under the State

Government’s waterMAP program to develop

an action plan to reduce consumption.

Barwon Water General Manager Customer and

Communication Luisa Munoz said Geelong

business, Turi Foods (formerly known as

Bartter/Steggles), had decreased its water use

by 20 per cent by “performing internal audits

to understand where water is used and the

potential for re-use.”

“Through a small number of changes they

achieved excellent results. It demonstrates that

major one-off projects are not the only way to

make significant water savings. Chipping away

at small projects each year will add up to major

savings.”

Smaller water usersIf you use less then 10 billion litres a year, you

can access the WaterSecure Program and

receive free advice and help with water saving

initiatives.

Contact Barwon Water on 1300 656 007

Grow me the moneyA 12-month online program to help SMEs

become more sustainable and save money. The

program is open to all Victorian businesses and

is a partnership between VECCI and EPA

Victoria.

www.growmethemoney.com.au

40 BURNING PANTS

False recoverySit down and get comfortable - all the signs are we are going to be here for a while yet.

One of the indicators that we watch really close at burningpants is how much cash is being stored in the system and what the propensity to store cash is.

The reason we are interested in cash is that we think it's the purest measure of how confident consumers are about the future of the economy, and that confidence leads to spending and investment, and that of course leads to economic growth.

Here's the good news; we have been saving hard since 2008, in fact our latest data suggests that we are starting to get even better at saving - selling other assets just to store cash.

But here's the rub. While we are good at saving money (better than the Chinese at the moment) and we have a Government that is addicted to being in surplus (at the moment our interest bill for our Government debt is only 1.5% of GDP, which in economic terms is nothing), this economic stability, this deep keel of savings being made by the Government and the people means that growth is a long way off.

The logic for this is really clear - saving money doesn't mean growth. In fact there's a real chance that these savings will never mean growth and that unless we do something really significant, we will be stuck in a kind of economic twilight forever.

Let's look at personal investment first.

Every quarter we ask Australians two key questions: are you looking to invest this quarter (and we offer a range of options from cash to investment property) and have you divested any assets so that you can make any investments this quarter?

In those questions we are looking for two things - the first is; is there a propensity to invest, and if so, in what? We are effectively looking for the most popular asset class, whether there is a propensity to sell assets, and if so, what assets and what will they be exchanged for - effectively telling us the least popular asset class.

Since 2008, we have been watching the amount of the cash in the system build up as Australians looked for security as a result of the GFC. We watched them drift away from investment property and shares as they decided there simply wasn't a good enough story to support investing in them.

Then, in late 2010, we saw some emerging signs that the flight to cash might be over. Rich Australians started to buy shares again - and

curiously the divorce rate (one of the pre-indicators of economic confidence) started to increase.

We stood by with bated breath and waited to see what would happen in December and January - which are the months that set the tone for the first half of the year for three reasons: Christmas sales (a fundamental indicator of future spending intentions) agricultural yield (otherwise known as how did the harvest go), and natural disaster (what would we face this year, fire or flood?)

The results were a shocker. Christmas sales were really flat - people held onto their money. Interestingly this is coming out in other areas as well; travel is down, summer festival ticket sales are down and soft drink sales are down - people aren't spending their money and show all the signs of beginning to cocoon.

The harvest in all but a very few areas was terrible. Then this year - thanks to the long predicted La Nina - we didn't get fire (or at least not yet), we got floods and they were really, really bad.

The net result was that the fragile signs of growth that were emerging; of money starting to surface from the closed purses of private investors, simply jammed shut.

Our latest quarterly index showed that people sold assets to build up yet more cash in a system already groaning with excess cash and is now becoming positively bloated.

This Is Where The Government Steps In, Right?

Usually this is where a visionary Government steps in and says this is a once in a generation chance for us to make an investment in the system, to drive money via public and private partnerships, to jumpstart the economy through infrastructure spending.

Let's face it - the cost of our Government debt is only 1.5% of GDP, so we can afford, without

concern, to take that to say 6% of GDP without any issues.

Err, well, no. Despite being gifted a series of extraordinary economic circumstances and opportunities to drive a recovery, the current governments we have around Australia are showing all the signs of doing their best to prolong the path to recovery.

Let's look at the list of opportunities they face: new roads, public transport systems and power grid are needed in NSW, Queensland and Victoria. Those projects have the net effect of driving money straight into the economy, but are we doing it?

Nope - we did school halls and an NBN instead - neither of which will have anything like the effect of larger public infrastructure work.

And then the Government is gifted the floods in Queensland, NSW and Victoria. I say gifted, not because they were good for the people whose lives were ruined - they were a tragedy beyond imagining, especially for those that lost family - but natural disasters are, by and large, good for Governments.

They are good because they wreck infrastructure, road, rail gas and whole towns and they will need to be rebuilt - which means massive infrastructure spending, providing whole regions with long term economic stimulus.

So, did the Government reach into the cash derived from the mining tax or the petroleum tax, did they slash non-essential spending?

Did they raise some bonds on the international money markets to drive off Government debt to inject into the economy?

No they did not. They taxed the people - sucking money out of the private system - ensuring a surplus - but making sure that any signs of real recovery were put on hold for at least another six months.

The upshot of this for financial services at least is that planners, bankers, advisers and accountants are going to have to change the way in which they talk to their clients.

The language of opportunity has been replaced by the language of safety. Investment product purchases are down and the new wave of canny customer is doing everything they can to unbundle the investment value chain and pick and choose the investment options they take.

This has been another article from the insightful minds at burningpants.com.au.

Burning Pants is a product of CoreData.

The reason we are interested in cash is that we think it's the purest measure of how confident consumers are about the future of the economy, and that confidence leads to spending and investment, and that of course leads to economic growth.

41WINE

Warning: this bottle contains wineWhen you walk into a bottle shop to purchase a bottle of wine, you’re looking for a label with the variety, maybe the producer and perhaps the year it was produced on it. What you may not be aware of is that strict state and federal laws govern all the information contained on Australian wine labels. What’s written on the label and in what order, even the size of the print, is carefully controlled and must be approved before a wine can hit the shelves. All this may be about to change; tobacco like warnings may soon appear on your favourite wine labels.

The current label laws in Australia state that a label must contain the following information; brand name, variety, volume, country of origin, alcohol content, vintage, region, variety, standard drinks, producers name and address, and more recently, since 2002, allergens. The regulations apply to the size and positioning of this information also. This is a lot of information to fit on a label which has the average dimension of 4cm x 5cm!

For many years, the U.S.A. has had some of the strictest wine label laws in the world. When Australian wines are exported they must have special labels that adhere to these guidelines. In fact, all wine that’s sold contains this government health warning: GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE

MACHINERY, AND MAY CAUSE HEALTH PROBLEMS. This might appear to be an obvious warning, but in a country where lawyers chase ambulances and public liability has gone mad, stating the obvious seems to be necessary to protect companies from prosecution.

I understand that responsible drinking and behavior is a real concern in modern societies, but the warnings above can often seem token and futile. These warning labels are used to protect the producers from public liability, rather than the consumers from harm. Unfortunately, the government uses the same reasons to justify high taxes on wines, stating that the money raised is used for alcoholism education and rehabilitation programs, rather than simply raising revenue.

Hopefully the average consumer drinks wine in moderation and responsibly, and doesn’t require a label to tell them how to do so. There does seem to be a trend towards everyone being treated like the minority, as if we are all irresponsible in how we drink and behave.

It’s unfortunate, but we do seem to follow the U.S.A. when it comes to the way many things are controlled. These are just a few minor changes to a simple wine label, but perhaps a little paranoid in sentiment. Standard drinks and alcohol content are the most important health parameters already listed on the wine label and should allow us to make an informed decision about how we consume wine and behave after doing so.

Adrian Marchiaro

When not immersed in his work as Winemaker’s Assistant and jack-of-all-trades at the award-winning Witchmount Winery, Adrian presents wine tasting evenings at Lamby’s Restaurant + Bar.

4th March – Vintage time a year in reviewA look back at wines released

over the past yearEntertainment: Chic

11th March – Marvellous McLaren ValeGreat wines from McLaren Vale, SA

Entertainment: Andy Pobjoy

18th March – Mornington more thanPinot and Chardy!

Wines from Victoria’s Mornington PeninsulaEntertainment: Chic

25th March – Gold in them there Hills!A selection of Adelaide Hills wines

Entertainment: Warm Sands

42 ART

Check…one…twoFor Travers Cowle, becoming a sound engineer stemmed from his love of music and playing guitar as a teen. However, the day he was accepted into the Air Force was the days he also scored his first paying mixing gig, and so this would-be-Fly Boy remained grounded from the age of 18.

Within six months of working Travers was able to make a living as a sound engineer. Two years later, when he decided to freelance and work for himself for a few more years, the task proved somewhat difficult in guaranteeing consistent work.

“There were some fortnights where I made a hundred dollars,” recalls Travers.

However, when an offer to buy Pan Studios, a recording facility and rehearsal venue presented itself last year, Travers initially dismissed the notion, but soon became the proud owner.

Five months into having purchased an existing enterprise, the colac-raised 24-year-old is doubly focused on getting on with the job of reestablishing his business, whose investment was close to triple figures. Generally, production

companies, bands and festival organisers pay a sound engineer/mixer and Travers is pretty much working seven days a week to develop his business.

“I don’t actually take any money from Pan at all at the moment; it pretty much all goes back into Pan, so I try to live off my live mixing stuff and sometimes I might not have a job over the weekend. My family moved close again, so I just eat there when I’m poor,” he jokes.

Being a sound engineer means often wearing several hats at one time, and what Travers learned early on is that a sound engineer must become a master at multi-tasking.

“It just varies so much,” says Travers, “like some weekends I’ll be off doing a festival, so I’ll leave pretty much at the crack of dawn to unload a truck and set up all the PAs for that. There’s not much that I’m not involved in.”

Typically, at a live gig, Travers says he inspects the venue and sound equipment he has to work with to ensure its functionality. On the other hand, the role calls for being something of a diplomat in dealing with the occasional inflated

ego. Even considering security measures is another aspect.

A sound engineer for the past six years, Travers displayed an interest in the technical side of music while in high school. With less study in the field and more hands on experience, Travers learnt the ropes. Though he remains modest when asked when he felt comfortable enough to know he had a handle on the job at hand he replied, “I’ll tell you one day.”

Apart from having a good ear for mixing audio, one must also be a good problem solver and be decisive.

“Just really being able to think on your feet, because at a gig you’ve really only got ten seconds to work something out before everything goes wrong,” says Travers.

“I’ve seen stuff blow up and I’ve seen stuff catch on fire and it’s pretty much trying to fix it and get it working in as quick a time as possible. You might have thirty thousand people at a show and you’re not just gonna go ‘oh, that’s broken, let’s just go home.’”

Travers lists the highlights of his career as the Golden Plains and Meredith Music festivals, due to the calibre of acts that performed respectively. Fortunately, he says the only thing that’s impeded a gig was inclement weather.

However, he cites the lengthy workdays as perhaps the most difficult aspect of his job. And for Travers, the longest stretch has seen him working sixteen hours a day for several consecutive days, which is common at music festivals.

“That’s sixteen hours without a break, too,” adds Travers. “So there’s you sneaking off the side a little for a break; your food’s brought to you; you call up someone going ‘Look, I need you to look after the desk for five minutes; I’ve gotta go to the toilet.” You run to the toilet; you run back. So it’s long.”

And as one might expect, at live music gigs, Travers has witnessed some disturbing behaviour.

“Everything’s been out of the ordinary,” states Travers. “I’ve been loading trucks at four in the morning and hearing knocking on the side of the truck, like a big bang. I hang my head out the side to see what’s going on and one girl is smashing another girl’s head into the side of the truck.

“Other places I’ve had to call security over to the mixing desk because I’m getting harassed by large forty year old women grabbing the mixing desk and grabbing me. And so that’s a bit of a different way to work.”

Terry Broun Jr

43ART

Soaring sounds of Musical MorningsThe Air Force Band soars in to The Playhouse on March 16 and 17, as part of GPAC’s 2011 Musical Mornings program. Armed with an impressive repertoire spanning the classics, musical theatre, cinema and swing, right up to the popular music of today, the Air Force Band will have audiences tapping along.

Based at Laverton, Victoria, the band is the Air Force’s full-time professional music unit. As well as performing at the many Defence Force and Government ceremonies and parades, members are in constant demand for concerts and community events, including regular overseas deployments.

The Band is renowned for supporting the Defence Force wherever they are located, with regular deployments to operational areas, including the Solomon Islands, East Timor and the Middle East. The men and women of the Air Force Band also regularly represent Australia at international events, such as the ANZAC Day Dawn Service at ANZAC Cove in Turkey.

So come along for what is sure to be another wonderful Musical Morning!

Season One of Musical Mornings will then continue in April with the return of one of Australia’s most loved performers: Julie Anthony. Having recently decided to “retire quietly”, don’t miss one of the very last opportunities to celebrate this fabulous

entertainer as she performs in concert

accompanied by Kevin Hocking.

In May, Martine Pavey and her three-piece

band return to take audiences on an

unforgettable musical journey through the

lives of the Divas, and Season One of Musical

Mornings 2011 will then come to a magical

close in June as John Bowles returns to GPAC

with My Life In Musicals, joined by his long-

time friend and Tenterfield Saddler co-star

Michelle Fitzmaurice.

Musical Mornings concerts are proudly sponsored by Tuckers Funeral & Bereavement Services and are held in The Playhouse at GPAC on Wednesdays and Thursdays at 10.30am. There is free morning tea available to patrons before the show, along with delightful pre-show performers and exhibits in the GPAC foyer, presented by the region’s various cultural communities with thanks to Diversitat.

Season subscriptions and single-show tickets are now on sale. Phone the GPAC Box Office on 5225 1200 or visit www.gpac.org.au for bookings.

44 PROFESSIONAL SERVICES Advertising Feature

Old mobile ‘bricks’ and Pull Up BannersNot that many years ago I was really bowled over with the new ‘mobile’ phones that were beginning to become available in the mid 90s and, even though they were the size of a small brick and just as heavy, I marvelled at this new technology. I can remember just as well the pull up banners being advertised around the same time. I thought then, what a fantastic idea. I couldn’t believe that you could print out such a fantastic image in full colour and be able to roll it up and down and take it with you wherever you had a promotion. I couldn’t wait to get my hands on either one... till I checked the price tag! Talk about a reality check. It took a few more years for the sizes and the prices to come down and, when they did, I got both. Fast forward 15 years and I can’t think of my business running without either one. I can’t do without my iPhone and I can’t market my business without my pull up banners. Over the years I had several of both mobiles and pull up banners. The mobiles got smaller, lighter and smarter. So did the pull up banners. But the messages got out of date as fast as the products they were promoting or they just plain wore out. This usually meant new banners.... and new phones.Now I just take my outdated banners to Eagle Creative in Pakington Street for them to give them an Eagle Creative Banner Makeover. A quick chat with one of their designers to give them details of the new message and within a few days I have my old banner with a new lease of life. I just wish it was as easy with my mobile phone!Eagle Creative has been the leading pull up banner provider in Geelong for over 15 years. Many businesses purchased their first banner From Eagle Creative (then trading as IGEL Productions). Your business may even still have one of these banners stored away and unused because the message is outdated.

Don’t let your banners waste away in a cupboard. Bring them in and give them an Eagle Creative Makeover. Call Linda on 5229 5022... use your outdated mobile phone!

Pull-Up Banners

Is your Pull-Up banner out of shape, wrinkled, torn, frayed at the edges or the message out of date?

Eagle Creative have been creating Pull-up Banners for Geelong customers for over 15 years. Now many are bringing them in for our Special Banner Makeover Service.

Our new Banners Makeover Service will tighten up tired mechanisms, print and install a new skin with the latest materials and colourfast inks. Call today.

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45PROFESSIONAL SERVICESAdvertising Feature

GPAN connecting businessGPAN Lawyer – Senia Lawyers

Senia Lawyers was established in 1978 and has successfully represented thousands of clients in a wide range of Legal Areas from Criminal Law and Litigation, to Business and Corporations Law to Conveyancing, Finance, Wills and Estates.

Our Solicitors and Legal Assistants offer a friendly, convenient and professional service that will assist you through the legal process to obtain your desired solution or goal.

The principal, Mr Andrew Senia is one of Geelong’s most experienced and progressive Legal Practitioners. He has several notable legal achievements and is a community leader.

Andrew is an originating member the Geelong Professional Alliance Network and its Chairman.

OBI Group

The OBI Group, a member of GPAN, work with organisations to help them develop innovative HR Plans and business strategies that minimise business risk and maximise opportunities for growth.

How many Australian businesses are poised for growth? Research shows only 22 per cent! These businesses have a clear strategy that is linked to work activity through motivated trained staff. They are working “with” the business and not just “for” the business.

It is often said that your staff are you greatest asset. If you believe that you are not leveraging your staff’s potential to best effect or that your business strategy needs to be clarified and linked to your people, the OBI Group can help

Call Alan Williams on 1300 034 018 and position your business for growth in 2011, or visit our website: www.ogigroup.com.au.

GPAN Business Planning

The OBI Group, a member of GPAN, work with organisations to help them develop innovative HR Plans and business strategies that minimise business risk and maximise opportunities for growth.

How many Australian businesses are poised for growth? Research shows only 22 per cent! These businesses have a clear strategy that is linked to work activity through motivated trained staff. They are working “with” the business and not just “for” the business.

It is often said that your staff are you greatest asset. If you believe that you are not leveraging your staff’s potential to best effect or that your business strategy needs to be clarified and linked to your people, the OBI Group can help

Call Alan Williams on 1300 034 018 and position your business for growth in 2011, or visit our website: www.ogigroup.com.au.

Professional Advice FromGeelong's Professional Network• How do you get all the professional advice you need to

succeed, from one organisation?The answer is GPAN.

• GPAN is Geelong's professional services network, whereyou can access accounting, fi nance, fi nancial planning,insurance, human resources, legal, real estateand stockbroking practitioners.

• Find out how GPAN can benefi t you as an individual and a business. Call us today on 5273 4726 or visit our website: www.gpan.com.au

ph: 5273 4726www.gpan.com.au

Insurance

Real Estate

HumanResources

StockbrokingFinance

AccountingFinancialPlanning

Legal

GPAN

46 COMMUNITY

Contributing in meaningful waysOften community agencies are in need of additional manpower to support their existing volunteers or to carry out specific works. BacLinks has a strong network it can tap into to provide this vital resource.

A recent example saw the Rotary Club of Highton undertake a cleanup of the outdoor meeting and kitchen areas at Rainbow Rider’s Connewarre site in preparation for a Christmas party that was being held by Wombat’s Wish - a community based grief support program for parentally bereaved children.

“At that busy time of the year, neither Wombat’s Wish or Rainbow Rider’s had little time or resources to carry out this cleanup,” said Tracy Bull, BacLinks Business Partnerships Coordinator. “The Rotary Club of Highton did an amazing job in difficult circumstances to ensure everything was just right for the party, which provided some light in the lives of grieving children.”

Volunteers drawn from the Rotary Club of Highton, as well as the Department of Planning and Community Development, also turned out to assist at the 3-day VALID advocacy conference. The conference is a large annual event that is attended by participants from Australia, New Zealand and Malaysia and relies

heavily on volunteer support to fulfil a range of duties.

Apart from organising projects that utilise the skills of employee volunteers, BacLinks can find new homes for business donations of no-longer-needed equipment and furniture, as well as coordinate community requests for goods and services.

“Office equipment such as desks, chairs or even answering machines are often just the things a struggling community organisation needs but can’t afford” said Mira Williams, Community Partnerships Coordinator. ”Businesses can often provide these items on request or maybe they will hand them on to us to find new homes when they are refurbishing.”

The Kids Plus Foundation, which provides intensive therapy programs to assist babies and children with cerebral palsy, was in need of a compact laptop to assist children with complex communication needs to communicate and access educational resources.

“The therapy programs focus on daily activities such as mobility, communication, eating and drinking, self care and play – all things the rest of us take for granted,” explains Sarah Olliff, Executive Officer, Kids Plus Foundation. “These

in turn support participation and inclusion, access to education, making choices and, for each child, an opportunity to reach their potential.”

Alcoa were only too happy to fulfil their request.

“The Kids Plus Foundation provide an invaluable service to Geelong and we are really pleased that our support will enable them to continue offering their therapy programs," said Joanne Forssman, Community Relations Officer, Alcoa Point Henry Smelter.

The laptop will be used as a communication tool, as well as to access specialist software. The therapy goal would be for a child to learn how to access the laptop – developing muscle control and posture for selecting buttons, controlling the mouse or using switches to make choices.

“Options such as this can open up their world. A huge thank you to Alcoa from the families and Kids Plus team,” Ms Oliff added.

These projects highlight the many ways business can assist community organisations to meet their goals and build stronger communities. Contact BacLinks on 5249 8989 to find out more about how you too can become involved.

Photo: Frances Di Cocco, Speech Pathologist assisting a child to access the laptop at Kids Plus

47BOLLIES

A universal symbol of hope and assistanceWhen lives are impacted by catastrophe and calamity, there is one symbol that engenders hope and reassurance like no other. And wherever the presence of the Red Cross, so too is the promise of aid, comfort and relief to those in need.

While many people across the nation continue to deal with the aftermath of the recent floods, Australian Red Cross volunteers and staff, as always, are doing their part and were in place statewide as the floods occurred, with 1,300-plus assisting in our State’s relief and recovery efforts.

Across Victoria, 97 towns and around 3,500 properties were flood affected. The Australian Red Cross also assisted over 8000 families in Victoria alone as people sought news of loved ones through the National Registry and Inquiry Scheme (NRIS).

Executive Director for Red Cross in Victoria, Toni Aslett said, “We have all seen and heard in recent times how Red Cross has been called on to help thousands of people affected by natural disasters right across Australia.

“During March, Red Cross members, supporters, community groups, schools and anyone who wants to make a difference are out there raising funds in support of our work in Australia and the Asia-Pacific region.

“One donation may not go far, but together with thousands of others, we can help ensure elderly people are cared for and the vulnerable are reached by Red Cross in remote communities across Australia.”

In the Geelong region the Red Cross is hoping to raise in excess of $30,000 during this month’s Red Cross Calling.

“Red Cross continues to grow its programs in the Geelong region with a clear focus on helping the most vulnerable people in our community,” said Ms Aslett.

Local Red Cross operations are expanding, and when opening the new Geelong offices, Red Cross Chief Executive, Robert Tickner, noted the greater Geelong region holds great potential for expansion for new Red Cross services.

“Working with the most disadvantaged people in the most disadvantaged communities is an important new direction for Red Cross,” said Mr Tickner.

“Few agencies have adopted this approach, despite longstanding research findings of concentrated disadvantage impacting on communities.

“We know that children born in these locations from the outset are likely to be

doomed to poorer education, employment, and health outcomes, to have higher interaction with the criminal justice system, and a destiny of disadvantage. Of course, there are exceptions of individuals who fight their way out of this predicament, however the statistics show the chances of doing so are extremely low.

“Geelong has an important role to play in delivering new strategic directions for Red Cross.”

With 60,000 members and volunteers in Australia and over 100 million volunteers worldwide, the Red Cross’s geographical and humanitarian reach is unparalleled.

While the Red Cross receives community donations, bequests and through its own commercial enterprises raises monies, predominantly the organisation in Australia receives financial support via government contribution.

It was during the First World War that the local Red Cross branch was formed, which raised five thousand pounds at a fundraiser - the first Gala Day event in Geelong.

In 1901, founder of the worldwide Red Cross and Red Crescent Movement, Henry Dunant, was a joint recipient of the first Nobel Peace Prize for his idea to institute the Red Cross International Committee (RCIC).

The Swiss banker moved to introduce a humanitarian organisation after witnessing the aftermath of a brutal conflict—the Battle of Solferino between 300,000 soldiers from Imperial Austria and the Franco-Sardinian Alliance in northern Italy in 1859.

Assembling local townsfolk to tend the injured and dying men, the idea to ease human suffering on a global scale was set in motion. And in 1863 Dunant established the RCIC.

Today the Red Cross Societies have a presence in 177 countries.

Red Cross is the international champion for the Geneva Conventions, which protect the wounded, prisoners of war and civilians during periods of armed conflict.

In peacetime, the Red Cross is instrumental in the development of humanitarian activities and, as such, maintains an active presence providing emergency relief in the incidence of natural disasters.

The organisation also provides assistance to the most disadvantaged of community peoples, refugees, detainees and seeks to trace missing family members and reunite families worldwide.

The Red Cross is also the world’s largest provider of first-aid training, while the highly acknowledged and regarded Australian Red Cross Blood Service, which is a key service within the nation’s health system, saw around 1,326,252 blood donations collected from around 569,617 donors between 2008 and 2009.

As well as supporting local fundraising activities for Red Cross Calling during March, you can make a donation anytime to Red Cross by going to the website at redcross.org.au, calling toll free anywhere in Australia on 1800 811 700, or by sending a cheque or money order to GPO Box 2957 Melbourne VIC 8060.

Terry Broun Jr

Photo courtesy Red Cross Australia

48 AFTER HOURS

A gathering of the Who's Who

The Geelong Chamber of Commerce hosted a cocktail party for key members of the Geelong business community at The Geelong Club last month. The evening brought together CEO, Executive, Board Directors and Presidents of the region’s leading businesses, organisations and associations.

Above: Rob Birch (GForce); Grant Sutherland (CEO, Gordon); Hayden Spurling (Geelong Traders Association)

Above: .Jim Walsh (Geelong Chamber of Commerce President) Ferne Millen (Ferne Millen Photography); Mark Davis (Vice President, Australia Post)

Above: Johnathon Roberts (Managing Director DDG); Jim Rutherford (Board Partner-Harwood Andrews Lawyers)

Above: Bernadette Uzelac (Chamber of Commerce Chief Executive)

Left: Jill Moodie (Board Partner Target)

Right: Australia Post Vice President, Mark Davis,

gives the entertainment a tip

49AFTER HOURS

Above: Kathy Talor (AKD Softwoods)

Above: Darren Wilson, Paul Goad and Mick Catanzariti

Above: Stuart McKee

Above: Phillip Duke (Morris Finance)

A hole lot of fun and fundraising

Golfing enthusiasts from businesses around the region happily claimed a day off to participate in the Shorts & Shades Ambrose event at 13th Beach Golf Links on February 19, otherwise known as the Annual VECCI Charity Golf Day.

Proudly sponsored by the Gordon Institute of TAFE, the event not only provided participants with the opportunity to raise valuable funding for the redevelopment of the Geelong Hospital Children’s Ward, but also to take their shot at winning a new car, if they could be the first golfer to land a hole in one on the 16th Green.

The Ambrose event was a big success, with plenty of laughs and more than a little friendly rivalry evident on course.

Photos: Terry Broun Jr

,,

New name, new outlook, new technologyFebruary was a big month at one of the city’s most recognisable industry

names. Bartlett’s Waste Management announced a new outlook to indus-

try and business partners, and revealed its new brand – Bartlett’s

Environmental.

Launching the new brand, the company also officially launched some

exciting new waste reduction technology that it has introduced to

Australia. Mobile Dewatering technology significantly reduces the volume

of water from liquid waste at customers’ site, and so reduces the volume

of waste being transferred.

Speaking at the launch, held at the Geelong Conference Centre, was EPA

Chair, Cheryl Batagol.

50 AFTER HOURS

Above: Matt Vincent (EPA); Gavin Mathieson (EPA); Joe

Adamski (Barwon Water).

Left: Steve Cleeland (Powercor);

Simon Haywood (Just Safety) and

Kevin Shellard (Bartlett's) Enjoying

a cuppa.

BE A GEELONG LEADERBE A GEELONG LEADERDISCOVER - ENGAGE - CONNECT

Leaders for Geelong Program 6th intake now openThe Leaders for Geelong Program offers participants a unique opportunity to exchange ideas with current business and community leaders. Now in its sixth year, this prestigious experiential learning program seeks to nurture people with the skills and aspirations to lead our city into the future. This two-year program gives participants access to high-calibre people, exposes them to the challenges and opportunities that will shape the region and places them in a position of knowledge, with strong networks, to meet these challenges.

The Leaders for Geelong Program is proudly sponsored by:

Nominations for the 2011/2013 program are now open. This is your opportunity to make a difference to our region

"The whole program has opened my eyes to the world class facilities and ideas that are on our doorstep in Geelong that I may not have otherwise known about or ever experienced"

- Andrew Dowd, Senior Manager Financial Operations, Transport Accident Commission (08/10)

Numbers are limited and candidates will be drawn from a wide range of industries within business and community sectors.

Nominations for the July 2011 intake close April 8th 2011. An application form and program selection criteria can be downloaded from www.committeeforgeelong.com.au

Or contact: Mrs Jean Paul Leaders for Geelong Program Director PO Box 3092, Geelong Vic 3220 PH. 5227 8073 MOB 0409 195 435

Above: Paul Shea (Seca) and John McCoy (Bartletts).

Right: Bill Soutter CPG Australia;

Adrian (Bartlett's); Darren Bartlett.

Above: Cam Quinton (The Gordon); Mark Strampel (Bartlett's);

Roy McNamara (The Gordon).

,,

Throughout MarchHarold Septimus Power – Images of WarWorks from the permanent collection by official World War 1 artist, Power. Where: Geelong Gallery. Details: www.geelonggallery.org.au

8 MarchQueen of the Ivories – The Winifred Atwell Show. Where: The Potato Shed, Drysdale. Details: www.geelongaustralia.com.au

9 MarchVECCI Briefing on the new paid Parental Leave Scheme. Where: Alex Popescu Room, Skilled Stadium. Details: www.vecci.org.au

10 MarchVictorian Equal Opportunity Legislation Briefing – Explaining the legislative changes that will come into effect along with the Equal Opportunity Act 2010 on 1 August 2011. Details: www.humanrightscommission.vic.gov.au

11 MarchThe John Denver Story – the iconic singer, songwriter and entertainer is brought back to life on stage. Where: Geelong Performing Arts Centre. Details: www.gpac.org.au

12-13 MarchSustainable Home and Garden Expo 2011 Barwon waters free, family friendly event. Where: Steampacket Gardens. Details: www.barwonwater.vic.gov.au

13 MarchOcean Grove Apple Fair – Fundraiser for and held at Ocean Grove Primary School.Details: www.ogps.vic.edu.auBellarine Show - Agricultural Show in the style of the old time Shows. Where: Portarlington Recreation Reserve. Details: www.bellarineshow.com.au

16 MarchGeelong Cats Sports Foundation Hon. John Button Oration - The inaugural Geelong Cats Sports Foundation Hon. John Button Oration to be delivered by Martin Flanagan, senior journalist for The Age. Where: Popescu Room South, Skilled Stadium. Details: www.gcsf.org.au

17 MarchGrant Writing Workshop - The City of Greater Geelong, in partnership with Volunteering Geelong is providing a series of free grant writing workshops aimed at assisting not for profit community groups to understand the basics of sourcing and applying for funding. Where: Grovedale Community Centre. Details: www.geelongaustralia.com.au

18 MarchKaringal Karnivale – Fully inclusive twilight style event opening up Karingal to the wider community. Where: Riverview Tce Mansion. Details: www.karingal.org.au

19 March-17 AprilGeelong Artists - A diverse selection of works by artists of the region. Where: Geelong Gallery. Details: www.geelonggallery.org.au

19-20 MarchBarwon Heads Festival of the Sea - With a variety of sustainable exhibitions focused on the environment. Where: Barwon Heads Foreshore. Details: www.barwonheads.net

20 MarchGeelong Highland Gathering - Experience all things Scottish and Celtic at this year's Geelong Highland Gathering, celebrating its 54th year in Geelong. Where: Geelong Show Grounds. Details: www.geelonghighlandgathering.org.au

25 - 26 MarchThe National Careers & Employment Expo - Where: Melbourne Convention & Exhibition Centre. Details: www.eocexpo.com.au

25 March - 4 AprilBlokes Day Out - Launched in 2010, Blokes Day Out is a unique event in the Barwon region that celebrates what it is to be male. The innaugural event saw over 1000 men and families participate and celebrate together. Where: Johnstone Park. Details: www.barwonhealth.org.au

31 MarchChallenges for Regional Project Managers - Presented by Australian Institute of Project Management - Victorian Chapter. Where: Truffleduck. Details: www.aipm.com.au

3 AprilHarwood Andrews Geelong Corporate Triathlon 2011 – Give Where You Live fundraising event for elite and novice athletes. Details: www.geelongaustralia.com.au

From 4 AprilFemme Fatale - The Female Criminal – Exploring the stereotypes and realities of women and crime. Where: National Wool Museum. Details: www.nwm.vic.gov.au

51WHATS ON

To publicise your event in GBN’s What’s On in April email: editor@geelongbusiness.com.au

Throughout MARCH 2011

Sidney Nolan - the Gallipoli seriesSidney Nolan (1917-1992) was one of Australia's most complex, innovative and prolific artists. In 1978 Nolan presented the Gallipoli series to the Australian War Memorial. These 252 drawings and paintings, completed over a 20-year period, were donated in memory of his brother Raymond, a soldier who died in a tragic accident just before the end of the Second World War. Gallipoli was a theme to which Nolan constantly returned throughout his artistic career.Sidney Nolan - the Gallipoli series showcases a selection of these works, which constitute both a personal and public lament, commemorating not just the death of Nolan's brother, but a campaign that had cost so many Australian lives. The exhibition offers a rare opportunity for visitors to experience these striking and iconic works. On show until 1 May.Where: Geelong Gallery. Details: www.geelonggallery.org.au

Image: Sidney Nolan, Kenneth, 1958, synthetic polymer paint on hardboard. Courtesy of the Australian War Memorial.

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