Mobile App Trends 2013Social Innovation, Emerging Market Issues & Social Enterprise Solutions

Paul Pajo (@paulpajo)Developer Evangelist, SMART

Co-Founder, SMARTDevNet (SMART Developer Community)Smart.com.ph/developer

@SMARTDevNet www.facebook.com/groups/smartdevnet

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Profile of Ideas – Solution to EM challenges(special thanks to IdeaSpace for this slide)

Mobile

Telecm and IT

Customer S

ervice

Digital M

edia

Transporta

tion

Healthca

re

Agricultu

re & Food

Energy

Water &

Technology

Mining

40%

34%

26% 26%

18%16% 15%

13%

9%

4%

Category of Idea (Based on submissions: Top 2 box)

• Strong mobile solutions using mobile app and software

• Social entrepreneurship, advocacy projects and non-profits presence to solve prominent emerging markets issues

Target on EM Social Issues

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2

1

3

Project NOAH

4

Project NOAH

5

Project NOAH

6

Project NOAH

7

Apptivism

8

Tudlo

9

Tudlo

10

Tudlo

11

BigasHack

12

Tudlo

13

BigasHack

14

Bigas2Hack

15

Bigas2Hack

16

E-leksyon app

17

Transit App Challenge

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Events KIT (We Know How To Partaaaay!)

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Blood Donor Network

- Social Good might seem “unsexy”- But … the advocacies around it think it’s “sexy”- One app can solve big problems- Support from NGOs, government, movements- Start local, go regional- Hold local social good/innovation hackathons- Crazy monetization (think country licenses)- Scale! Scale! Scale!- NEXT: POEA? Open Data?- NEXT: 21st century Gov’t websites

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Things to consider …

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Caritakathon (Charity Hackathon with PWDO)