GECF Brand GuidElinEs · PDF fileGECF Brand GuidElinEs _ COntEnts aBOut tHis dOCuMEnt _ 1.0...

© GECF 2011

GECF Brand GuidElinEs

© GECF 2011

GECF Brand GuidElinEs_

COntEnts

aBOut tHis dOCuMEnt_

1.0 aBOut GECF1.1 What we stand for1.2 Our brand_

2.0 lOGO2.1 Main logo 2.2 logo variations2.3 Exclusion areas_

3.0 typOGrapHy3.1 Corporate typeface3.2 system typeface_

4.0 COlOur palEttE4.1 primary and secondary colours4.2 GECF blue gradient_

5.0 GrapHiC ElEMEnts5.1 toolkit 5.2 Chart and graph styles_

6.0 pHOtOGrapHy6.1 people 6.2 Global cultures_

7.0 Kit OF parts_

8.0 appliCatiOns

© GECF 2011

aBOut tHis dOCuMEnt_

these are our brand guidelines. they outline the basic elements of our visual identity. they also outline the brand in application, showing how it plays out in a range of communications._

these guidelines have been created to ensure that our brand is correctly and consistently applied, helping to create a strong and recognisable suite of communications. they also make it easier to brief creative agencies and to produce branded materials._

Our unique identity, colour palette and typographic style creates a distinctive framework for our brand which helps us to build brand equity. therefore, it is important that these guidelines are closely followed.

© GECF 2011

aBOut GECF_

1.1 What we stand for1.2 Our brand

© GECF 2011

aBOut GECF_

1.1 What we stand for

We are the Gas Exporting Countries Forum (GECF). _

Our open forum gathers all of the world’s leadinggas producers and represents and promotes their mutual interests._

Our objective is to increase the level of co-ordination and strengthen the collaboration between member countries. We also seek to promote dialogue between gas producers and consumers.

© GECF 2011

aBOut GECF_

1.2 Our brand

Our central organising principle is all about:

‘CREATING ENERGY FUTURES TOGETHER’_

this means as a service we:

REPRESENT CONNECTPROMOTE_

Our personality is:

OPENINCLUSIVE GLOBAL

practical, honest, accessible, unrestricted, available

positive, encompassing, together, whole

Broad reaching, big thinking, impactful, enlightening

Our collegues, our members, the industry

Our members, countries, industry pioneers, big thinkers

awareness, improvements, issues, achievements

© GECF 2011

lOGO_

2.1 Main logo 2.2 logo variations2.3 Exclusion areas

© GECF 2011

lOGO_

2.1 Main logo

the GECF identity consists of a word mark plus graphic element reflecting a gas flame within a gradient circle - representing the world.

the word mark and the graphic element are designed to work together.

it is available in formats suitable for both print and online usage.

the identity must never be altered or recreated.

© GECF 2011

lOGO_

2.2 logo variations

the GECF identity is available in: full colour, black and white.

the black and white versions should only be used when specifically requested or to increase legibility (if for example the identity is required to be used on a background or image that would hinder the stand out of the full colour version. the black or white version would be more suitable as it would create more contrast).

all variations are available in formats suitable for both print and online usage.

the identity must never be altered or recreated.

Full colour Black White

© GECF 2011

lOGO_

2.2 Exclusion areas

to preserve its authority, the GECF logo must never appear crowded by other elements.it is very important to maintain a clear space around it.

an area the size of the capital ‘E’ should be kept clear around the logo at all times.

E

E

E

E

© GECF 2011

typOGrapHy_

3.1 Corporate typeface3.2 system typeface

© GECF 2011

typOGrapHy_

3.1 Corporate typeface

tondo is the corporate typeface and should be used for headings and body copy when professionally printing collateral.

the typeface is available in a variety of weights.

tondo lightaBCdEFGHijKlMnOpqrstuvWxyzabcdefghijklmnopqrstuvwxyz1234567890

Tondo RegularABCdEFGHIjkLMNOPqRSTUVwxYzabcdefghijklmnopqrstuvwxyz1234567890

Tondo BoldaBcdefghijklmnopqrsTuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

Tondo SignageabcdefghijklmnopqrSTuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

© GECF 2011

typOGrapHy_

3.2 system typeface

arial is the system typeface and should be used for all online applications, as well as when tondo is not available.

Arial LightAbcdefghijkLmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

Arial RegularAbcdefghijklmnopqRstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

Arial BoldABcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890

© GECF 2011

COlOur palEttE_

4.1 primary and secondary colours4.2 GECF blue gradient

© GECF 2011

COlOur palEttE_

4.1 primary and secondary colours

Colour can bring communications to life.Our confident blue brand palette ensures thatGECF’s communicationswill be as distinctive as they are impactful.

a secondary colour palette has been included to increase flexibility and bring more energy to the brand. these colours have been influenced by the flame created when burning natural gas.

dark BlueCMyK 100/75/0/0rGB 0/75/153HEx 004a99

dark GreyCMyK 0/0/0/60rGB 100/100/100HEx 64686a

RedCMyK 0/80/50/0rGB 232/85/100HEx e85564

OrangeCMyK 0/66/66/0rGB 236/117/82HEx ec7552

dark PurpleCMyK 75/75/0/0rGB 94/75/149HEx 5e4b95

Light PurpleCMyK 40/75/0/0rGB 168/90/153HEx a85999

GreenCMyK 90/6/45/0rGB 0/154/154HEx 009a96

Light BlueCMyK 70/15/0/0rGB 58/170/220HEx 3aaadc

Light GreyCMyK 0/0/0/30rGB 198/198/200HEx c5c6c8

BlackCMyK 0/0/0/100rGB 0/0/0HEx 000000

whiteCMyK 0/0/0/0rGB 255/255/255HEX ffffff

© GECF 2011

COlOurpalEttE_

4.2 blue gradient

the blue gradient within the GECF logo can be used as a full colour background or feature.

it is vital that this is replicated exactly as the logo, and should never deviate away from the exact colour range or balance. artwork for the gradient has been created especially for this purpose.

© GECF 2011

GrapHiC ElEMEnts_

5.1 toolkit 5.2 Chart and graph styles

© GECF 2011

GrapHiC ElEMEnts_

5.1 toolkit

the GECF graphic elements can be used as a means of highlighting key information.

they can also be used to reinforce the reach of the business, provide a window on photography, highlight performanceresult information, or indicate key services.

they help create a diverse and flexible visuallanguage with considerable pace between applications.(see 8.0 appliCatiOns).

Overlapping circles

Contrasting diagonal elements Combinations of shape and icon

iconography

© GECF 2011

GrapHiC ElEMEnts_

5.2 Chart and graph styles

a key part of what GECF do is to provide clear and concise information. it is imperitive that this information is easy to understand.

By continuing in the style of the GrapHiC ElEMEnts, these charts and graphs provide an example of the flexibility of the GECF brand.

Statistic 1

Statistic 2

Statistic 3China

85%Spain

70%

USA

95%

50

40

30

20

10

0

Graphs Flags

Cluster statistics

uk

russia

iran

qatar

-1.35%

+1.25%

-2.5%

-0.5%

© GECF 2011

pHOtOGrapHy_

6.1 people 6.2 Global cultures

© GECF 2011

pHOtOGrapHy_

6.1 people

always doing...One-to-one and group discussionsFormal, but comfortable

© GECF 2011

pHOtOGrapHy_

6.2 Global cultures

Cultural respectGlobal achievementsOpportunities to be gainednaturally interesting

© GECF 2011

Kit OF parts_

© GECF 2011

Kit OF parts_

logo

Graphic elements

Colour palette

proposition and values

typography

photography

Tondo Corp RegularabcdefghijklmnopqrstuvwxyzABCdEFGHIjkLMNOPqRSTUVwxYzAbflight Regular Bold

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1234567890!@£$%^&*()_+<>{}:;

Central organising principle:‘CREATING ENERGY FUTURES TOGETHER’

as a service:REPRESENTCONNECTPROMOTE

Our personality::OPENINCLUSIVEGLOBAL

© GECF 2011

appliCatiOns_

8.1 stationery8.2 Website homepage8.3 signage8.4 Flags8.5 powerpoint templates8.6 posters8.7 report8.8 Company booklet8.9 Magazine8.10 Cds8.11 lapel pins8.12 Bag

© GECF 2011

appliCatiOns_

8.1 stationery

letterheadCompliment slipBusiness carddl Envelopepens

PO Box 3212_6th Floor_‘Q’ Building_Majlis Al Taawon St_Doha_Qatar

T +974 449 1654_F +974 449 1651_E [email protected]

www.gecforum.org

Sezin Ersoy

Business Manager

PO Box 3212_6th Floor_‘Q’ Building

Majlis Al Taawon St_Doha_Qatar

T +974 449 1654_F +974 449 1651

E [email protected]

www.gecforum.org

PO Box 3212_6th Floor_‘Q’ Building_Majlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651_E [email protected]

Registered Number: 0000000 Registered Address: A Building, No.00 A Street, Qatar

subject:letter subject title to be placed here

dear mr smith,

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in hac habitasse platea dictumst. nam euismod, ligula a molestie cursus, nibh lectus placerat augue, vel auctor risus est eget quam. fusce mattis accumsan ante, et lacinia orci congue vel. Aliquam et congue purus. nam sollicitudin justo eget erat convallis fringilla nec nec diam.

vestibulum ac lacus dui. etiam in tempor felis. phasellus et tortor sit amet neque mattis pretium. donec tempor tincidunt viverra. praesent accumsan venenatis tristique. cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus.


kind regards

date:03.12.10

Ref no:01234567890

mr smith24 Any AvenueAny townAny cityAb1 2de


Sezin ErsoyBusiness Manager

PO Box 3212_6th Floor_‘Q’ BuildingMajlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651E [email protected]

© GECF 2011

appliCatiOns_

8.1 stationery

letterheadFax page



Registered Number: 0000000 Registered Address: A Building, No.00 A Street, Qatar Registered Number: 0000000 Registered Address: A Building, No.00 A Street, Qatar


dear mr smith,






kind regards


dear mr smith,






kind regards

date:03.12.10

Ref no:01234567890

date:03.12.10

Ref no:01234567890

mr smith24 Any AvenueAny townAny cityAb1 2de

fAx

Fax page

© GECF 2011

appliCatiOns_

8.1 stationery

Compliment slipFront

Back


© GECF 2011

appliCatiOns_

8.1 stationery

Business cards

Front

BackSezin ErsoyBusiness Manager

PO Box 3212_6th Floor_‘Q’ BuildingMajlis Al Taawon St_Doha_QatarT +974 449 1654_F +974 449 1651E [email protected]

© GECF 2011

appliCatiOns_

8.2 Website homepage (Concept)

About GECF

About GECF

CREATING ENERGY FUTURES TOGETHER

Global Qatar USA

Terms and Conditions

Members Research News Events Contact

The 11th Ministerial Meeting of the Gas ExportingCountries Forum is scheduled for February 2011.

Lorem ipsum dolor sit amet, consecteturadipisicing elit, sed do eiusmod temporcididunt ut labore et dolore magna.

Register formore information


Your email

Country

Register

Reports


11th Ministerial Meeting

Find out more >

Find out more >Find out more > Find out more >

Find out more >

GECF 2011 All rights reserved

Privacy Policy

The 11th MinisCountries Foru

Publications

© GECF 2011

appliCatiOns_

8.5 powerpoint template

1st December 2010

Presentation heading

03_

Slide heading

1st December 2010 1st December 2010 1st December 2010

Bullet point

Bullet point

Bullet point

Bullet point

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© GECF 2011

appliCatiOns_

8.6 posters

rEprEsEntCOnnECtprOMOtE

tHE 11thMinistErialMEEtinG

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11-13 december 2011.doha, qatar

internal brand proster promotional event poster

© GECF 2011

appliCatiOns_

8.7 a4 reportGECF rEpOrt

Interim findings 2010/11www.gecf.com/norwayreport2010

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nOrWay HEadlinE stylE

12 GECF rEpOrt 2010/11 - nOrWay

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“

© GECF 2011

appliCatiOns_

8.9 Magazine re:source

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March 2011

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p3 p8 p19reports Opinion

the monthly magazine from GECF

© GECF 2011

COntaCt_

Gas Exporting Countries ForumpO Box 32126th Floor, “q” BuildingMajlis al taawon streetdohaqatar

tel: (+974) 449-1654Fax: (+974) 449-1651

Email: [email protected]

GECF Brand GuidElinEs · PDF fileGECF Brand GuidElinEs _ COntEnts aBOut tHis dOCuMEnt _ 1.0...

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