GDS_Merchandising_Overview

Airline GDS Merchandising

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“Our bundled fares strategy differentiates us from other carriers in Europe and helps us build customer service by providing travelers with clear and transparent pricing. The Sabre GDS provides a lot of added value and will help us bring our compelling offer to our partners, the Belgian travel agencies.”

— Rudy Maex

Vice President Delivery, Brussels Airlines

Merchandising – An End-To-End PropositionAirline product merchandising is a multi-channel business strategy which affects every aspect of the traveler experience. Our technology delivers end-to-end merchandising solutions that support your ancillary sales and bundled product strategy.

Our solutions are built to leverage industry standards while providing the flexibility you need in integrating your carrier’s specific requirements. When combined with a robust customer sales and service system, Sabre ® AirCommerceTM Distribution & Merchandising supports your merchandising needs beginning with the first customer interaction all the way through takeoff. It also improves traveler experience by creating a variety of distinct, differentiated products that a traveler values.

The Power Of ChoiceMerchandised offerings and the sale of unbundled products through a Global Distribution System (GDS) are enterprising ways to maximize your revenues. Sabre AirCommerce delivers these revenues by providing airlines with powerful and efficient access to corporations, agencies, online travel agencies and global travel retailers worldwide. Our solutions enable airlines to increase reach, grow revenues and provide essential insight for their business.

Our merchandising solutions help to power your revenue by providing value-add products and services that drive additional yield for your airline, giving travelers options they value and the sales success you desire.

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Pricing Trends

Sabre AirCommerce: Your GDS Merchandising Partner

Deliver more value through a robust merchandising program that gives your customers access to what they want.

Customer Choice And Value

You have the power to differentiate quickly from your competitors with complete flexibility and control in the delivery of your offerings, not only in price, but also intrinsic value for your customers.

Reach Customers Everywhere

Complement your product strategy by creating a consistent brand image and a seamless brand message across all channels. Go global with access to the largest travel marketplace by accessing all consumer distribution channels.

Ticket

$525Ticket

$300Ticket

Bags

Limo Service

+ $60 Premium Seat

Meal

Hotel

+ $10 Meal

AdditionalMiles

No Cancellation Fee Baggage

+ $10 Club Access

Sabre AirCommerce supports the evolving trends of the airline industry. Perhaps your airline has already taken advantage of unbundling and wishes to expand its model into other markets or channels, or maybe your airline wishes to deliver new bundled offerings to select travel bookers. Either way, there is a Sabre AirCommerce solution for you.

Bundled Pricing

Hybrid Pricing

Unbundled Pricing

$275 Total

$600 Total

$380 Total

+ $75

With bundled pricing, ancillary products and services are included in the total ticket price. Fares can be categorized into families ranging from value fares with no additional services to premium fares with the greatest level of service and benefits.

Combining bundled and unbundled hybrid pricing provides optimal flexibility and increased revenue potential with maximum cross-sell / up-sell opportunities.

When pricing is unbundled, ancillary products and services are not included in total ticket price but are offered as ‘a la carte’ options added to the base fare.


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Value DeliveredThe potential for ancillary sales to drive

additional revenue remains present regardless

of the reason a customer travels.

Weekend Getaway

High-End Dream Vacation

Corporate Travel

Online Travel Agency Website

Tour Agency

Corporate Booking Tool

In-Flight Entertainment



One Bag Priority BoardingValue Fare

Lounge Pass Limo ServiceFirst Class Fare

Premium Beverage Lounge PassFlexible Date Fare

Maximize Revenue CreativelyMerchandising provides you the ability

to create revenue opportunities each

time a ticket is purchased.

Playing Favorites —

In this example, travelers

are willing to pay a

premium for in-flight

entertainment in all sales

channels because it’s

something they value.


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Leading Edge Solutions: Your Unique Brand Opens A World of OpportunityYou are in control with Sabre AirCommerce merchandising solutions. Our technology delivers a consistent customer experience, builds on your brand message and drives incremental revenue and higher yield from sales.

As the world’s leading travel technology and distribution services provider, Sabre Travel Network ® gives you the freedom to merchandise through more touch points than anyone else. Consider how Sabre® Air Extras can increase yields for your airline.

Tomorrow’s Technology Available Today

Multi-Channel Sales SolutionsSabre AirCommerce solutions drive multi-channel sales opportunities for our airline partners that are delivered to the world’s largest travel marketplace, the Sabre Travel Network.

Our technology philosophy is simple: deliver the most value through a flexible infrastructure and leverage industry standards where available. This enables us to efficiently deliver Sabre AirCommerce solutions for airlines that accommodate as many touch points as possible.

Technology Designed To ScaleSabre AirCommerce is committed to scalability and stability. This ensures our technology meets the needs of a dynamic sales environment. Additionally, the Sabre® global distribution system is astonishingly powerful. During peak times, we process more than 1 million transactions per minute. And through advanced technological solutions, we bring travel to life for millions of people each year, while maintaining 99.999% uptime.

Sabre AirCommerce: Your Solutions PartnerThrough our innovative product bundles powered by the Sabre system, your airline receives the flexibility you need to meet the unique requirements of today’s distribution and merchandising landscape. More than 380 leading airlines partner with us for a variety of needs including distribution, merchandising and revenue management data enablement.

Innovation Is What We Do

Provide Opportunity. Sabre Air Extras supports

the “unbundling” of fares which results in carriers

offering optional services to travelers for a fee.

Drive Revenue. Sabre®Branded Fares provide

flexible fare structures that improve your ability

to tailor offerings and up-sell your higher priced

brands.

Deliver Value. Features such as graphical seat maps

provide travel agents with the content and tools they

need to sell more seats on your flights and provide you

with additional revenue generating opportunities.


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Please contact our nearest regional office for more information: Asia / Pacific Tel: +61 2 8923 5233 E-mail: [email protected]

Europe, Middle East, Africa Tel: +44 0 208 538 8621 E-mail: [email protected]

North America Tel: +1 682 605 2683 E-mail: [email protected]

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GDS_Merchandising_Overview

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