GDPR Partner Marketing Campaign Playbook

“Privacy is often not taken seriously enough at boardroom level.

This regulation helps to put the importance of security into

context. Executives can’t avoid the risk of a data loss for ever.”

- Danielle Jacobs, director, Beltug, Belgium’s largest association of digital technology leaders

GDPR

What is it and

why it matters?

The EU General Data

Protection Regulation

(GDPR) will go into effect on

May 25, 2018. This impacts

every organization that does

business with EU

customers, regardless of

their physical location.

Organizational Impact: Organizations must appoint a Data Protection Officer, train stakeholders on handling

personal and sensitive data, and an approach for executing a Data Protection Impact

Assessment.

Cost of non-compliance with GDPR is significant. Penalties can be up to 20 million

euros or 4% of total worldwide annual turnover of the preceding financial year,

whichever is higher.

Industry leaders on GDPR:

“This is not a compliance or legal challenge; it is much more

profound than that. Organisations will need to adopt entirely new

behaviours in the way they collect and use personal information” - Ross McKean, partner at law firm Olswang.

“This will impact every entity that holds or uses European

personal data both inside and outside of Europe,”

- Stewart Room, cyber security and data protection partner at PricewaterhouseCoopers (PwC).

GDPR Facts ➢ Only 21% of IT professionals in UK medium and large businesses are sure about their

compliance with the EU General Data Protection Regulation (GDPR), while 18% admitted

that the matter "strikes fear into their hearts" - Netskope-YouGov research

➢ UK businesses could face up to £122bn in penalties for data breaches when new GDPR

legislation comes into effect - Payment Card Industry Security Standards Council (PCI SSC)

➢ Some 98% of cloud-based applications do not comply with rules introduced by the

European Union’s (EU’s) General Data Protection Regulation (GDPR) - Blue Coat

➢ Cloud data security is still a major challenge for companies, with only one-third of

sensitive data in cloud applications being protected by encryption - Gemalto

➢ IDC Predicts GDPR Will Create a $3.5B Market Opportunity for Security and Storage

Vendors

Campaign

Theme &

Creative

Example Taglines:➢GDPR is coming. Do you have an email plan?

➢Ready or not, the regulation is real.

➢Don’t be stranded without a GDPR plan.

➢Start right. Comply right.

Campaign

Overview

1. Campaign Objectives:

Our current GDPR campaign is designed to drive awareness among prospects and

customers about the regulation itself, its impact on critical email archiving and security

systems, and the benefits and incentives for being prepared once the regulation goes

into effect.

A. Promote Mimecast as an authority on data protection and how email systems are

impacted by GDPR, and the risk/damages companies face with non-compliance.

B. Show how Mimecast’s solutions help with GDPR management (without claiming we offer

a GDPR solution).

C. Assert third-party experts on a variety of platforms (webinars, research reports) to

augment education on GDPR.

2. Mimecast Position:

While Mimecast does not offer a specific GDPR solution, we do offer a complete email

administration solution that helps simplify GDPR compliance.

A. Security: TTP protects against attacks seeking access to sensitive corporate data that

must be protected to stay in compliance with GDPR.

B. Archiving: Fine-grained control to quickly respond to opt-out requests.

3. Data Segmentation

This campaign is ideally targeted to a mix of technological and economic

buyers in both SMB and Large orgs.

• IT Leaders (C-level)

• Compliance, Risk, Strategy, Legal and Business Continuity Professionals

• Contacts in financial services, legal, healthcare, local government

Campaign Resources and Supporting Content

AWARENESS:Engagement and Thought Leadership

Blogs

Drive awareness on our GDPR capabilities on our newly

redesigned blog!

Mimecast Solution

Brief

Simplify GDPR

Compliance for Email

Infographic

Is Your Email Ready for

GDPR?

Vanson Bourne

GDPR + Cybercrime: Is Email

Part Of Your Compliance

Strategy?

Achmad Chadran on GDPR and

its impact on email.

Mimecast Case Review App for

GDPR

Mayur Pitamber on how

Mimecast’s newest archiving

features helps with GDPR

management for email.

Mimecast provides numerous

ways to help simplify GDPR

compliance.

Does your organization have an

email plan to comply with

GDPR? Get the facts.

Need to sync with Rich Botley

Lead Generation: Education and Consideration

Osterman

Whitepaper*GDPR Compliance and Its

Impact on Security and Data

Protection Programs

Forrester Brief*

You Need an Action Plan for

the GDPR

Gartner Report*

GDPR Requires Storage

Changes for Global

Enterprises

White Paper*

Don’t Overlook Email When

Planning for GDPR

Compliance

Forrester Webinar /

Replay*GDPR and the Rise of Email-

based Cybercrime

3rd party research and

positioning on what customers

can expect when GDPR goes

into effect.

Expert Forrester analyst opinion

on steps to prepare for GDPR

Learn why archiving and file

analysis are critical to GDPR

compliance

TechTarget-produced whitepaper

on the challenges associated

with email management at

GDPR and how Mimecast can

help.

Coming Q2

Achmad is joined by Forrester’s

Enza Iannopollo to discuss the

ins and outs of GDPR.

*These items will be gated for external consumption; content above directly linked to content for your reference

Campaign Execution

Promotional Resources - On PIMS

Osterman Whitepaper*GDPR Compliance and Its Impact on

Security and Data Protection Programs

Forrester Brief*

You Need an Action Plan for the GDPR

Webinar

GDPR and the Rise of Email-based

Cybercrime*

Presented by Achmad Chadran and

Forrester’s Enza Iannopollo

Social Activation

3rd party research/positioning on what

customers can expect when GDPR goes

into effect.

Expert Forrester analyst opinion on steps to

prepare for GDPR Twitter:

'GDPR + Cybercrime: Is Email Part Of

Your Compliance Strategy?' by

@AchmadChadran - live on the blog

now:… https://t.co/Mkuch0u2VM

LinkedIn:

'GDPR + Cybercrime: Is Email Part Of

Your Compliance Strategy?' by

Achmad Chadran - live on the blog

now: http://mim.ec/2lqdneI

*These items will be gated for external consumption; content above directly linked to content for your reference

Sales Enablement

Sales FAQ &

Messaging Brief Training Video Solution Brief

Tele-prospecting

Sales Plain Text

Emails

Sales Deck

Share in prospect/customer

presentations

Sales Enablement Tools & ResourcesAll available on Partner Portal

Global Data Protection Regulation (GDPR) Marketing Campaign

Don’t be stranded without a GDPR email plan.

Archive

Mimecast offers a complete email administration solution that helps simplify GDPR compliance.

“Privacy is often not taken seriously enough at boardroom level.

This regulation helps to put the importance of security into context.

Executives can’t avoid the risk of a data loss for ever.”

- Danielle Jacobs, director, Beltug, Belgium’s largest association of digital technology leaders

✓ Get Ready: Sales Enablement Tools

✓ Be Familiar: Theme & Creative

✓ Start Promoting: Emails & Assets

Global Campaign

Contact

Any questions, please

contact:

Jake O’Donnell

jodonnell@mimecast.com

© 2014 Mimecast. ALL RIGHTS RESERVED.

Mimecast is a leader in enterprise cloud services for the protection and management of corporate human generated data. The company’s email security and cloud archiving

services are built on Mimecast’s world-leading secure cloud platform and optimized for Microsoft Exchange and Office 365. Founded in 2003, the company has over 10,000

customers, nearly 3 million users and works with over 800 channel partners worldwide. Mimecast has offices in Europe, North America, Africa and Australia.

Thank You