gdc free to play summit | mar 14 ethan levy | monetization...

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FamousAspect.com gdc free to play summit | mar 14 ethan levy | monetization design consultant | @FamousAspect

Transcript of gdc free to play summit | mar 14 ethan levy | monetization...

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gdc free to play summit | mar 14

ethan levy | monetization design consultant | @FamousAspect

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Look at the author's job title. Just look at it. That's not a career, that's a punishment for being an abusive prison guard in a past life.

Ben Kuchera, Senior Editor (on Penny Arcade Report)

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what do you want to get out of this session?

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designing in-game purchases

• Is my game a good fit for freemium?

• Is my design built for freemium?

• Am I selling the right things?

• What examples should I follow?

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is my game a good fit for the freemium model?

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mobile = comfort gaming

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mobile = comfort gaming

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mobile = comfort gaming

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player experience / time Newb Player Vet

Early Game Mid Game Elder Game

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is my design built for freemium?

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what is a core loop? • Key set of activities a player takes each session

• Path of least resistance

• Actions - main interactive elements

• Gates - elements that block progression

• Sinks - where player spends currency

• Taps - where player gains currency

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Major Mayhem

purchasing not present

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Major Mayhem

purchasing not present

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Major Mayhem

purchasing not present

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Major Mayhem

purchasing not present

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Major Mayhem

purchasing not present

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Major Mayhem

purchasing not present

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Despicable Me: Minion Rush

purchasing made present

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Despicable Me: Minion Rush

purchasing made present

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Despicable Me: Minion Rush

purchasing made present

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Despicable Me: Minion Rush

purchasing made present

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Despicable Me: Minion Rush

purchasing made present

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am I selling the right things?

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Smash Hit

purchase makes a promise

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Smash Hit

purchase makes a promise

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Smash Hit

purchase makes a promise

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Card Hunter

crossing the penny gap

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Mighty Quest for Epic Loot | fake data from level based game

danger in level locking

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Dragon Age Legends | Heroes of Dragon Age

permanent vs consumable goods

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Kingdom Rush: Frontiers

ask for dollars

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Kingdom Rush: Frontiers

ask for dollars

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ask for dollars

Kingdom Rush: Frontiers

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Modern War | DoubleDown Casino

currency package pricing

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what examples should I follow?

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Batman: Arkham Origins

teach players to spend

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Batman: Arkham Origins

teach players to spend

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Batman: Arkham Origins

teach players to spend

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Batman: Arkham Origins

teach players to spend

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Batman: Arkham Origins

teach players to spend

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Batman: Arkham Origins

teach players to spend

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Frontline Commando 2

first taste is always free

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first taste is always free

Frontline Commando 2

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Frontline Commando 2

first taste is always free

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Eternity Warriors 3

level the playing field

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Fairway Solitaire

advertise your goods

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Modern War

social elder game

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respect your players

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focus on presentation

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focus on presentation

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“…calling yourself a 'professional jew' isn't a step up. Ditch that, and knock it off. If you're going to use humor, make fun of yourself.”

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