MassCloud™pat.pend.

A Promotional Communications Solution

Global Citizen 2015

Prepared For: Global Citizen and Sponsors Prepared By: Dan Seidman, Promotional Communications Henry Quinten, Sky Packets

Project Lead Project Execution

Global Citizen 2015 – An ‘Event of the Year’ Thank you for giving Promotional Communications, LLC, the opportunity to contribute in making your event a success.

Your directive, and our objective, was to provide seamless, public Wi-Fi connectivity for thousands of festival attendees during the Global Citizen 2015 Festival featuring:

Beyonce

Pearl Jam

Ed Sheeran

Cold Play

Michelle Obama, US VP Biden,

and many other luminaries

We successfully achieved our objective with setup, installation and configuration of “best in

breed” hardware and software designed to handle high density Wi-Fi environment requirements. Our team of on-site technical professionals did a remarkable job of keeping “the lights on” during of extreme RF (Radio Frequency) interference, incredibly heavy load, and THE FAILURE OF THE CELLULAR NETWORKS

As a note, the entire MassCloud network, Wifi + Fiber + Internet survived the crash of the Cellular Networks and supported thousands of users during the process where from 6PM to 10PM, it was

virtually impossible to make or receive phone calls or SMS in a timely fashion.

MassCloud™ - Proprietary Technology

• Our “Wi-Fi in a Box” solution

• 500 to 30,000 simultaneous

connections

• Content delivery capable

• “Internet” or “no Internet”

• Captive Portal for Social Media

authentication

• Full performance, data and

analytical reporting

• Full Local Content Storage

• Full Virtualised environment for

App, Beacon, Multicasting

support

MassCloud™ - General Results

• Over 6,000 full records captured

(10% + of crowd)

• Over 8,500 simultaneous users!

• Over 50,000 devices (not unique)

tracked across all zones

• Close to 1 TB of bandwidth used

• Over 200,000 sessions allowed

• Two major technical issues during

event with full recovery on-site

• Indian US Vice President Biden, Hugh Jackman, and MassCloud

Hardware making it happen! Global Citizen 2015

• 14 Fibre SFP Pairs

• Outdoor Equipment setup

• Survived Central Park

• Wireless Bridging used for 2 x 1GB

backhaul to far areas

Fiber Backhaul –1 GB Towerstream + 2GB

Rainbow backhaul

Directional AP’s for Focused Coverage and minimal interference to Back of House systems

Suggestion for next year

Our Dart Technology • Targeted placement of Wi-Fi AP’s

• Away from vendor wifi (eg Square) and straight

to the fans!

• Provides charging function for mobile devices

• Promotional and instructional messaging

• Traffic Attractor for Vendors

Use of BaseBall Diamonds for Pens 5 + 6

Access Points out of the way and

servicing the crowd

Placement on Relay Towers

Access Point Placement on Relay Towers

Unique Users – All spotted using

Periscope/Meerkat with over 1.5 GB Data Upload

Firewall and WLAN Controller Outputs Examples

Different Zones

Performance – Users on at the same time

0

1000

2000

3000

4000

5000

6000

7000

8000

9000

10000

VIP Backstage

Pen 1 Pen 2 Pen 3 Pen 4 Pen 5 Pen 6 Total Users

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Zones

Peak Simultaneous Connections Per Day by Zone

4-5PM

5-6PM

6-7PM

7-8PM

8-9PM

9-10PM

10-11PM

Peak Simultaneous Connections by Zone 4-5PM 5-6PM 6-7PM 7-8PM 8-9PM 9-10PM 10-11PM

VIP Backstage 463 685 874 918 694 891 536 Pen 1 871 1032 1440 1715 1524 1226 623 Pen 2 393 501 846 1004 749 685 499 Pen 3 543 733 1061 1359 1099 1017 657 Pen 4 510 614 898 1092 862 811 484 Pen 5 365 554 724 980 802 703 655 Pen 6 477 901 1474 1616 1291 1126 555 Total Users 3622 5020 7318 8683 7020 6458 4008

0

20

40

60

80

100

120

140

160

180

200

VIP Backstage

Pen 1 Pen 2 Pen 3 Pen 4 Pen 5 Pen 6 Total Gigs

S

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s

s

i

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s

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1

0

0

K

Zones

Total Users/Sessions Per Zone

4-5PM

5-6PM

6-7PM

7-8PM

8-9PM

9-10PM

10-11PM

Total Users Per Zone

4-5PM 5-6PM 6-7PM 7-8PM 8-9PM 9-10PM 10-11PM

VIP Backstage 555 822 1048 1101 833 1069 643

Pen 1 1045 1239 1728 2058 1828 1471 747

Pen 2 471 601 1016 1204 899 822 599

Pen 3 652 880 1273 1630 1318 1220 788

Pen 4 612 736 1078 1310 1034 973 580

Pen 5 438 641 869 1176 963 844 786

Pen 6 573 1081 1769 1939 1549 1351 666

Total Users 4346 6000 8781 10419 8424 7750 4809

Total Users 50,530

Performance – total users that connected

0

20

40

60

80

100

120

140

160

180

200

VIP Backstage

Pen 1 Pen 2 Pen 3 Pen 4 Pen 5 Pen 6 Total Gigs

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Zones

Bandwidth Per Day by Zone in GB

4-5PM

5-6PM

6-7PM

7-8PM

8-9PM

9-10PM

10-11PM

Bandwidth Per Day by Zone in GB

4-5PM 5-6PM 6-7PM 7-8PM 8-9PM 9-10PM 10-11PM

VIP Backstage 14 18 21 24 19 14 10

Pen 1 26 32 38 44 32 21 15

Pen 2 12 13 17 22 20 12 6

Pen 3 8 11 12 15 13 6 5

Pen 4 5 7 10 13 10 4 3

Pen 5 9 12 15 20 16 11 7

Pen 6 21 24 34 39 33 20 12

Total Gigs 95 117 147 177 143 88 58

Bandwidth Used

Suggestions for next year

•360 VR Camera shooting

•Multicasting

•Video on Demand

•Sponsor Sections •M-Commerce opportunities •Beacons – currently rolling out with MTA/NYC Subway and many partners.

•More Wifi Signage and crowd messaging

•Use of MassCloud Infrastructure for mounting

•Improve UX – have whole microsite/mobile web app for those not using app. •More time for planning and bigger budget for hardware

•USE OF DART TECHNOLOGY FOR ACCESS POINT •PLACEMENT, CROWD CHARGING AND MARKETING •SEE FOLLOWING PAGES FOR EXAMPLES

Market Area – Big Barrel

Market Area – Big Barrel

Thank you.

Promotional Communications, LLC

650 Halstead Avenue, Mamaroneck, NY 10543, USA

TEL – (914) 381-1632

Dan Seidman (FR / ENG) - dan@promosend.net | +1 (914) 414 6760

Henry Quinten – Henry@sky-packets.com I +1 516 684 4621