Unit Title Understanding Social Media for Business Unit Code Year 2 0 1

Centre Name The Blandford School Centre Number 5 5 3 0 7Candidate Name Candidate Number

Assessment CriteriaTeacher comment

Page No./Evidence locationPass Merit Distinction

Learning Outcome 1: Understand the concept of social media

Y/601/6623/URSOxford Cambridge and RSA Examinations

OCR Level 3 Cambridge Technical in ITUnit

Unit Recording Sheet

P1 Explain the range of social media services:What is social media – concept- Platforms – e.g. internet, intranet, vle- Access – e.g. computer, tablet, phoneType of social media services e.g. Social networks i.e. Facebook,

Linkedin Bookmarking sites for link

management to websites and resources on the internet i.e. Delicious, Pintrest

Social news – i.e. Digg, Reddit Media Sharing- i.e. Youtube Microblogging i.e. Twitter Blogs Photo sharing i.e. Flickr Gamification Wikis i.e. Wikipedia Virtual worlds i.e. Second Life

You have fully explore the wide range of social media services and give examples of these. You have explained the purpose for the services and given examples.

M1 Explain opportunities provided by social media to individuals

You have identified: the changes to social activity

that social media has created as well as the opportunities it

provides to an individual.

D1 Evaluate risks to individuals when using social media Exposure to criticism

through consumer forums

Failure to manage expectations

Apathy from customers through bombardment

Global customs and social conventions

Misinformation Lack of organizational

policy Legal risk Reputation Lack of user

understanding

You have identified a wide range of risks to individuals and explained how they were generated by the rapid application of social media.

Assessor: Date: Grade:

TYR June 14 Distinctiion

Y/601/6623/URSOxford Cambridge and RSA Examinations