GCP South Africa
21
GCPs FROM SUCCESSFUL EXPANSIONS AIESEC South Africa
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Transcript of GCP South Africa
GCPs FROM SUCCESSFUL EXPANSIONS
AIESEC South Africa
• It’s the business hub ofAfrica.
• Huge Student Market.
• Lack of practical skills among the youth andhuge corporate investment in the same.
Economic Background
huge corporate investment in the same.Not much competition in terms of youthorganizations providing internationalopportunities.
• AIESEC India , AIESEC Brazil , AIESEC Mainland of China and AIESEC Germany. They believed that the entity had potential and should not be shut down.
Which entity supported the expansion and why?
and should not be shut down.
•Social Media
•University Media ( Radio , newspaper and website)
•Guerrilla Marketing at the university
Which platforms did you use to engage young people with AIESEC activities?
•Guerrilla Marketing at the university
•Engagement events
• Sold OGX as a premier recruitment strategy
• Build an engagement event : Student Apprentice Challenge
How did you increase the recruitment results for ELD programmes?
Apprentice Challenge
• Build an exciting social media campaign : "Reason to Believe“
• Roped in university professors to endorse AIESEC to the students RnR campaign around recruitment
• OGCDP has been the Financial Model andthe reason for the turnaround for theAIESEC entity.
How did you generate operational revenues to ensure financial sustainability?
• Alumni Events
• Business Breakfasts
• Leadership Talks
• Promoting Exchange Stories
How did you position AIESEC strategically for external market penetration?
• Promoting Exchange Stories
•Social Media Campaign
•Videos at International Conferences
•Country partnerships
How did you promote your entity on the global network?
• Country Partnerships with Brazil and India.
• Social Media Campaign
How did you improve and foster international cooperation with your entity?
• Work on AIESEC essence
• Promote OGX
• Make returned EP's leaders
• OGX to be the fulcrum of all AIESEC
What was your management strategy for LCs?
• OGX to be the fulcrum of all AIESEC activities
•Building local capacity
Did you use any CEEDers in the beginning of the expansion? What did you use them
for (what was the JD and expected outcomes)?
•Recruitment
•OGX
Results:
• 60 new members.
• 30 OGX Raises.
• Sales , Team Management , Personal Management
What member trainings did you focus on?
2 conferences composed by:
• Leadership training
• Sales training
How many conferences did you organize within one year for your local members and
what was the content?
• Sales training
• AIESEC essence and relevance in South Africa’s context.
• 2015 Vision and BHAG
• 60 : 40 (OGX : ICX)
What percentage of members works in OGX and ICX area?
• IT - Building AIESEC SA website
• Journalism - Working on PR activities for our
Do you have members with different academic backgrounds than business
administration, marketing or economics?
•
event and OGX Stories
• Education
• HR
• Finance
Do you have a BoA? What are their backgrounds? How did you approach them? What were the selling points?
• Finance
• Communication
All are alumni and one a recommendation from an alumni. Using the 55 year old alumni network.
7 Universities in 4 cities
How many universities/faculties are you present in and in how many cities?
• Yes, Working with SRC to promote exchange
opportunities
Do you cooperate with other student organizations/clubs?
• Student Apprentice Challenge
• Skill Building Events
Do you have any supporters from the corporate sector (sponsors)? What
programs are they sponsoring (GIP, events, projects, conferences)?
• Skill Building Events
• An external auditor supportingmanagement process
Do you have a lawyer and/or an external auditor?
