AIESEC US iGIP

Growth in 2012 AIESEC United States

Spring Regional Conference

Purpose of iGIP in AIESEC US WENA economies badly need technical expertise

AIESEC US has the largest market potential in AIESEC

If AIESEC US can fulfill its potential in professional technical internships The US economy can grow massively, with an appreciation for international

talent and perspective

Other countries can recruit more and better members

Other WENA countries can learn from our progress, and create even more opportunities from our example

Basically, AIESEC US’ growth can hugely accelerate the achievement of AIESEC’s vision

The Numbers 2011 2012

Partners Raised 40 76

TNs Raised 78 162

TNs Realized 75 105

TNs Raised in IT 30 76

TNs Raised in

Marketing

30 76

TNs from Elite Sales

Team (X-Team)

NA ~25

# of LCs Raising TNs 18 26

Alumni Traineeships 5 40

Average Account Size 2 2.1

Leveraging Alumni Plus:

Revenue sharing agreement and alumni discount pushed alumni to raise TNs in their companies

Created information system to ensure alumni leads were followed up on

Actively recruited alumni to join LC BoAs

EBI: Had more conscious effort in utilizing alumni for TNs and leads

Key Advice: Treat alumni as a market segment with a full front office strategy,

potentially with specific products, marketing channels, designated sales people for alumni, impact showcasing, etc.

National CRM Plus:

Shows every LC and every sales member’s results updated monthly and YTD in real

time

Easy to use and customize (Podio)

Records data for industry, lead source, etc

Sales intensity increased across the country immediately with Podio. AIESEC US

increased monthly sales meetings from 40-60 to 100-200

EBI:

Podio not as customizable and useful for data as more professional platforms

Not used by all LCs makes clustering, role-modeling difficult

Summary—What We Would

Do Differently

Have PR role to build brand in key industries

Make elite sales team consistent source of innovation and results

Build IM system to capture massive potential of online leads

Simultaneous programs to drive top sales people and middle sales

force

Develop front office strategy for alumni

Develop education system to support strategies