GBG Dhaka - "Building Brands with Digital"

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GBG Dhaka & Bangladesh Brand Forum presented the workshop "Building Brands with Digital" on Feb 1, 2012 at GP House in Dhaja, Bangladesh. Big thanks to event partner Grameenphone and sponsors G&R and Root Marketing

Transcript of GBG Dhaka - "Building Brands with Digital"

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Welcome  Address    (5  min)  Grameenphone  Team      Building  Brands  with  Digital    Anand  Tilak,  Google  Southeast  Asia  Part  1  -­‐  Insights    (20  min)  Part  2  -­‐  Ideas  (20  min)      GBG  Community  Update  (5  min)      Sponsor  talk:  Root  MarkeEng  Services  (3  min)      Sponsor  talk:  G&R  (3  min)      Building  Brands  with  Digital    Anand  Tilak,  Google  Southeast  Asia  Part  3  -­‐  ImplementaEon  (20  min)  Part  4  -­‐  Impact  (20  min)      QuesEon  &  Answers  session  (15  min)    Networking  &  Refreshments  

TOD

AY’S A

GEN

DA

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Building Brands with Digital

Anand Tilak Regional Manager

Agency Relations & Sales Development Google Southeast Asia

Part 1 – Insights Part 2 – Ideas

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GBG Community Updates

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Coming up for GBG Dhaka •  Monthly Events

§  Feb 16 at EMK Center – Online Tools for Students

§  Mar – Women & Web §  Mar – GBG at SoftExpo §  Apr – University event

•  Partnering with MapMakers to help map Dhaka. Next event is Feb 9 at NSU

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We need sponsors! Sponsorship opportunities are available for our next two events:

Feb 16 – Online Tools for Students Mar 12 – Women & Web

If interested in sponsorship, please talk to GBG managers Nash, Salman or Riyad

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Sponsor Talk: Root Marketing Services

Riyad Husain CEO

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Sponsor Talk: G&R

Muhammad Nazimudduala Chief Product Officer

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Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

Conversions in the Digital Age

Muhammad Nazimudduala CPO, G&R Ad Network [email protected]

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Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

G&R Publisher Network

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Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

How it Works – Connecting Advertisers with Publishers

Advertiser

Advertiser

Advertiser

Advertiser

Advertiser

Advertiser

Advertiser

Advertiser

Website

Website

Website

Website

Website

Website

Website

Website Benefits:

Scale / Technology – Reporting – Efficiency – Specialisation

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Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

500+ websites in our publisher network…

and we’re adding more each day

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Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

300+ campaigns in 2012 for

more than 50 local and international brands

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Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

G&R Ad Network

The G&R Ad Network can serve up to 8,000,000 ad

impressions each day – reaching 90% of

Bangladeshis online

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Green and Red Technologies Limited, House 9, Road 25A, Block A, Banani, Dhaka 1213 , Bangladesh , +8802 882 5599

G&R leads the Digital Revolution in Bangladesh

-  Just launched, mobile only ad network -  Over 1,500,000 monthly impressions -  Mobile sites, in-app

-  Ad management solution for publishers -  Fully automated, real time

+ creative services, search, social media and analytics

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Building Brands with Digital

Anand Tilak Regional Manager

Agency Relations & Sales Development Google Southeast Asia

Part 3 – Implementation Part 4 – Impact

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Refreshments & Networking

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THANK YOU for attending today!

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