CLEAN - OUR APPROACH TO INTERNATIONAL COOPERATION

JONAS MORTENSEN, PROJECT MANAGER

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• Public authorities = “problem owner”, purchasing power, demand

• Research institutions = cutting edge knowledge, innovation, and new ideas

• Private companies = ability to commercialize and scale new solutions

CLEAN:

• brings these players together on concrete projects and innovations platforms

• grants them access global markets through international cooperation

• acts as a point of entry for foreign companies

CLEAN – A TRIPLE HELIX CLUSTER

CORE MEMBERS

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CLEAN is the leading,

green cluster organisation

in Denmark with over 170

members from the entire

cleantech sector

A FOUNDING PARTNER OF THE INTERNATIONAL CLEANTECH NETWORK

Objective• Open up new markets to member

companies by providing market insights and unique knowledge

• Facilitate partnership building across clusters between companies, knowledge institutions and public authorities

• Help cleantech clusters/alliances achieve objects of FDI, growth, export and internationalization

Pa

ge

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… to a macro approach where purchasing decisions are co-ordinated and made on an aggregated level across sectors

From a micro-thinking approach with multiple customer touch-points across sectors …

Consortium / Aggregator

The traditional go-to-market not suitable when addressing new markets as demand is moving towards complex value systems.

Traditional go-to-market approach Market approach towards megacities

Suppliers Suppliers Suppliers Suppliers

Energy Transport Water Buildings

Energy Transport Water Buildings

Suppliers

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THE ‘CAM’-MODEL.

Project example – Mithi River (Mumbai, India)

This is how the mithi river looks at its origin.......

....... And this is how it looks a few kms from its origin

…HOLISTIC SOLUTIONS AIM TO REALISE THIS AMBITION.

Mithi 2013

Mithi 2020

THANK YOU AND

STAY IN TOUCHwww.cleancluster.dkwww.facebook.com/CLEANclusterwww.twitter.com/CLEANcluster

Jonas Mortensen, CLEAN: jom@cleancluster.dk 11