29 Oct 2009, Mercure Hotel

Project owner – SAFPU Endorsement – PSL, SAFA, SANAC Sport &

Entertainment Sector Participant – FAIR PLAY FOR AFRICA Implementing Agents/ Project Manager – Mosadi Mooka

Empowerment Services Current Project Partners

◦ AIDS Consortium◦ Soul City◦ Engender Health◦ Grassroot Soccer◦ Nelson Mandela Children’s Fund◦ SABC Sport◦ SABC Radio (Ukhozi , Umhlobo Wenene, Lesedi & Motsweding

FM)◦ 30 community radio stations◦ Sports Trust◦ Kagiso tv

A meaningful contribution by football players in the fight against HIV and AIDS within the context of government’s National Strategic Plan on HIV and AIDS 2007 – 2011

A project to change behaviour

An excellent opportunity for corporate social investment

Extensive exposure and added value – 2010 World Cup

An on-going programme of SAFPU demonstrating commitment by soccer players in South Africa to contribute

and play an active role in the fight against HIV/AIDS.

The project is being implemented nationally – with emphasis on KZN, Mpumalanga, NW, Limpopo,

Western Cape, Gauteng & Free State. We work closely with District AIDS Councils and Local AIDS Councils of

Municipalities on project implementation.

The project works closely with the PSL and individual PSL teams to promote the messages at soccer games –

especially discouraging Multiple Concurrent Partners (MCP), promoting behaviour change and encouraging uptake of

Voluntary Counselling & Testing

TRAININGTRAINING INTEGRATED MARKETING

& COMMUNICATIONS

INTEGRATED MARKETING

& COMMUNICATIONS

COMMUNITYENGAGEMENTCOMMUNITY

ENGAGEMENTGAMEGAME

Identify TraineesIdentify Trainees

Train-of-Trainers (ToT)

Train-of-Trainers (ToT)

Implement Training

Implement Training

Theme SongTheme Song

Radio, TV & NewspaperInformation

Radio, TV & NewspaperInformation

Promotions withPSL Teams at

stadia

Promotions withPSL Teams at

stadia

Interactive Website

Interactive Website

VCT Roadshows

VCT Roadshows

Industrial Theatre

Industrial Theatre

Coaching Clinics(Focus on Life

Skills)

Coaching Clinics(Focus on Life

Skills)

Speeches at Events

by Ambassadors

Speeches at Events

by Ambassadors

Annual CelebrityGame

Annual CelebrityGame

Social GamesSocial Games

MONITORING, EVALUATION & IMPACT ASSESSMENTMONITORING, EVALUATION & IMPACT ASSESSMENT

COMMUNITY MOBILISATION 2010 FIFA World Cup

COMMUNITY MOBILISATION 2010 FIFA World Cup

Sport is recognized as an important tool for nation building and for enforcing social cohesion and

economic empowerment – Dr. Zweli Mkhize (Premier of KZN Province)

This campaign is worth supporting because it is:1. Practical in its approach – linking implementation

with Local AIDS Councils of Municipalities – contributing towards government objectives as outlined in the NSP 2007 - 2011

2. Local in implementation and global in design3. Provides value-for money4. Engages with hearts and minds – the best way to

change behaviour5. Provides branding opportunities for sponsors

because it taps into the event of the moment! 2010 World Cup

Easy access to the media – great PR potential on all media platforms Tapping into new media platforms – mobile and web are the way to go!!!

facebook, Twitter etc Usage of our strategic partners to enhance the camapign Distribution of IEC e.g posters, flyers, e-mails and sms’s to the general

public during the roadshows In your face, youth focussng platforms - trendy t-shirts , caps and lanyards

etc Theme song ready to hit the airwaves and occupy the space – song by

Zuluboy who epitomizes the new South African youth, fused with zulu tradition.

Campaign aimed and eyeball to eyeball and personal engagement – schools, Fan Fest/ Parks, stadiums (b4, during and after World Cup)

•Product•An idea that is currently living•Strategic support and necessary

endorsements•Creative flair and energy to get

things done•The desire to make a

difference and live the 2010 FWC Legacy!

Thank you for the opportunity to make this presentation

Mabalane Mfundisi Project Manager 011 – 403 0093 084 505 8831

mabalane@showmeyournumber.co.za

Ms. Nonhlanhla Sechele

Marketing Manager 011 – 339 6713 083 926 2914

nonhlanhla@showmeyournumber.co.za