GAYLE HOCKINFASHION COMMUNICATION

PORTFOLIO

Photo by; Gayle Hockin

+44 (0) 7507153079

Vattanac Capital:MarketingHugo BossBrioniTWG Tea Longchamp

JackwillsJackwills

July 2014-

July 2015

VATTANAC CAPITAL

VATTANAC CAPITAL

July 2014-

July 2015

Brioni is franchised by Vattanac Capital for Cambodia. Being one of the most established and bespoke brands worldwide. Brioni in Cambodia was a challenging market to break. The biggest challenge was to gain the understanding from the local market about the importance and specialities of

the designs and fabrics.

•• PR and Marketing strategies• Staff training• Visual Merchandising• Store set up• Grand opening event

July 2014-

July 2015

Longchamp is franchised by Vattanac Capital for Cambodia. A French handbag brand, which is

affordable luxury. Known for the famous Le Pliage Bag and their adventurous colourful leather goods.

• Social Media• PR and Marketing•• Press releases and press interviews• Grand Opening event• Product Placement

Dunhill provided a theme on ‘Quadratura’, from this we were required to develop a concept and design that would fit into the Dunhill store in London. My outcome focuses on the Dunhill heritage and keeps the idea of traditional English woven clothes. Therefore my concept involved yarn and yarn cones. In this it represented the initial theme of ‘Quadratura’ by the way the yarn inter woven into a perspective. My design was shortlisted as a window display for the

London Dunhill store.

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Digital Artwork By: Gayle Hockin

Digital Artwork By: Gayle Hockin

Gayle   Hockin +44  (0)7507153079  (UK)  gayle.hockin@googlemail.com                    Personal  Profile  I  thrive  at  communicating  and  consider  myself  to  be  an  effective  networker  with  strong  leadership  skills.  Being  passionate  about  the  fast  paced  fashion,  lifestyle  and  retail  industry.  I  am  always  eager  to  learn  new  skills  and  better  the  ones  I  already  have.  I  have  experience  in  adapting  to  different  roles,  cultural  environments  and  changing  emerging  markets.  As  a  creative  and  proactive  character,  I  can  contribute  ideas  to  enhance  any  team  or  company.      Work  Experience:    

Visual  Merchandiser/PR  &  Marketing  Manager  Phnom  Penh,  Cambodia  2013–2015    Vattanac  Investment  –  (retail  Franchise)                    Cambodia’s  First  international  Luxury  Retail  Franchiser:

• Managing  all  PR  and  marketing  needs  via  brand  head  offices  • Event  management  –  Project  manager  for  HUGO  BOSS,  TWG  TEA,  BRIONI  

and  LONGCHAMP  grand  openings  • Seasonal  buying  for  HUGO  BOSS  and  BRIONI  • Seasonal  Promotion  and  merchandising  • Social  Media  Handling  –  Build  audience  and  create  awareness  of  the  

brands  • Media  Coverage  –  PR  trips,  press  releases  and  interviews  • Seasonal  Visual  merchandising  training  via  Head  offices  (Singapore  

and  Hong  Kong)  • Manage  each  store  team  –  hiring  and  training    • Store  set  up,  fit  out  and  construction,  layout  and  spacing  • Develop  new  marketing  strategies  according  to  seasonal  calendar  

PR  and  Marketing  coordinator  Phnom  Penh,  Cambodia    August  2013  –  2014  Vattanac  Properties  

Vattanac  Capital  is  Cambodia’s  largest  luxury  retail  and  office  development.  Focusing  on  high  end  lifestyle  and  introducing  international  brands  into  the  emerging  market.  Brands  franchised:  HUGO  BOSS,  BRIONI,  TWG  TEA,  LONGCHAMP,  CHRISTOFLE,  L’OCCITANE,  CLARINS  

• Leasing  and  introducing  international  luxury  brands  to  the  country  • Creating  campaigns  for  the  office  and  retail  parts  to  the  building  • Event  management  –  for  internal  and  external  tenants  e.g  Porsche,  Rimowa,  

Qatar  airways  • Tennant  management  -­‐  Keeping  all  tenants  and  store  satisfied,  ensuring  

their  incomes  were  sustainable  to  meet  financial  commitments.      • Building  from  start  up,  new  PR  and  marketing  procedures  and  strategies  

Supervisor    Halifax  September  2012  –  June  2013  Jack  Wills       Jack  Wills  taught  a  specific  type  of  retail  training,  particularly    

to  do  with  outstanding  customer  service.  Certain  expectations  and  standards  were  required  to  meet  the  brand’s  ideology.  I  dealt  with  customers  on  a  daily  basis.    

         Nationality:  British                                              Gender:  Female              Full  clean  current  driving  licence                                                                                                                                                                                                                                                  

• Excellent  customer  service  -­‐  making  sure  customers  were  100%  satisfied    

• Gaining  100%  on  Mystery  shop.  • Marketing  –  In  store/external  events.  • Visual  Merchandising  –  Working  with  best  

sellers/stock/seasonal  changes.  • Retail  Operations  training  in  Head  Office  London    • SWOT  Analysis  –  Weekly  updates./End  of  Day  –  Money  Mapping,  

cash  up  and  weekly  checklist  

Resort  Rep  French  Alps  Ski  Alpine  Ski  representative  in  the  French  Alps.  Involving  intense  training  and  team  building  on  how  to  manage  a  large  group  at  one  time.  Then  taking  care  of  300+  university  students  for  a  week  in  the  Alps.  Including  travel,  activates,  events,  problem-­‐solving  and  thinking  on  my  feet  in  an  emergency.  Mountain  challenges  and  daily  ski  tour.     Camp  Counsellor  Summer  2011  -­‐  Camp  Tioga,  Pennsylvania  Camp  America  Consistent  leadership  and  responsibility  for  children’s  well  being,  dealing  with  issues  and  problems  on  a  daily  basis  meaning  to  be  able  to  adept  and  evaluate  situations  and  making  quick  decisions.  I  was  required  to  be  a  role  model  towards  the  children  spending  24  hours  a  day  with  them,  ensuring  they  were  enjoying  their  time.  It  helped  me  to  be  able  to  think  on  my  feet  and  gave  me  great  leadership  skills.  A  very  pro-­‐active  job,  keeping  my  team  and  group  happy  at  all  times.      Education  Fashion  Communication  -­‐  Northumbria  University  2009-­‐2012:  BA(Hons)  2:1    Modules  Include:  Brand  and  Design           Events  Management  and  Entertainment  Product  Promotion           Business  Management    Communications  and  Public  Relations     Concept  Realisation  and  Promotion  Media  and  Public  Relation         IT  for  Fashion  Communication      Huddersfield  New  College  2007-­‐2009       A  levels:  Dance,  Media  Studies,  English  Language      Hipperholme  Grammar  School  2002-­‐2007  

GCSE:  10  A-­‐C  grades      

Summary  of  Achievements,  Skills  and  Interests:  

• I  have  first-­‐class  skills  for  PC  and  MAC,  including:  Adobe  Photoshop,  InDesign  and  iMovie.  

• Photography  skills  and  Editing   • Visual  Merchandising  designs  shortlisted  for  Dunhill  Oxford  street  

window  display  in  2011  • Elected  for  the  Snow  Sports  Team  committee  for  Northumbria  University.  

The  role  requires  organising  trips,  races,  socials  and  several  trips  abroad  for  350  people.    

• Business  Graduate  Enterprise:  1st  degree  standard.  Starting  up  a  new  business  from  fresh,  selling,  customer  service  skills  and  making  profit.    

• I  have  gained  my  Bronze  Duke  of  Edinburgh’s  award.  This  involved  team  skills,  determination  and  hard  work.    

• Experiencing  South  East  Asia,  Indonesia  and  Australia  trying  new  sports  and  experiences.    

Referees:  Available  upon  request