NO FIKAR BECH QUIKR

By GAYATRI.S.MROLL.NO.08 (Reg.no.083)

Contents

• Introduction• Business model• Taxonomy• Awards and recognitions• Growth strategies'

INTODUCTION:

15/04/2023

QUIKR 3

Type: Privately Held

Founded: on 12th July 2008

Founder: Pranay Chulet and Jiby Thomas . VISION: for buyers and sellers “to meet online and transact offline in a

simple, easy and convenient way.”

Headquarters: Mumbai, India

TAG LINE: : No fikar, bech Quikr

Operation: operates in 940 cities across India• Website• http://www.quikr.com

Company Size• 1001-5000 employee

15/04/2023

QUIKR 3

Investment partners':

4

$60 million

$48 billion

Services over 13 categories and 170 sub-categories

team of quikr

Business model

7

Business to consumers (b2c)Consumers and consumers(c2c)

TAXONOMY• ADVERTISING MODEL• UNDER TRANSLATED CONTENT

MODEL• REVENUE

0NLINE ADDS SPONSERED ADDS PREMIUM ADDS LEAD GENERATION

TOP OF THE PAGE URGENT ADDS

• WAT Awards(2011-12) :- Quikr was awarded the Best Classifieds website of the Year 2012 at the WAT Awards.

• Young Turks Awards(2011-12):- Quikr was recognized as one of India’s hottest internet companies for 2012.

• Always on Global 250 Winner(2009-10) :- Quikr was selected by Always On as an Always On Global 250 Winner in 2010.

• Red Herring Awards(2010-2011) :-Quikr has been shortlisted and recognized by Red Herring in 2010 and 2011. In 2010, Quikr was shortlisted as a Red Herring Asia 2010 Top 100 Finalist and in 2011 Quikr was shortlisted as a Red Herring Global 2011 Top 100 Finalist

• Certificate of Appreciation(2010-11) :- In 2011, Quikr was presented with a ‘Certificate Of Appreciation’ from Harvard Business School in recognition for Quikr’s support of the MBA Program.

• In 2014, Quikr was the only classifieds platform to be featured in the list of top ten ‘Best E-commerce Brands in India Amongst Youth’ in BAV® 2013, a Brand Asset Valuator by Rediffusion-Y&R. 

RECOGNITION & AWARDS

GROWTH STATERGY

• MISSED CALL SERVICE

Quikr also poineered the miss call sevice with the objective to reach out the large number of people.The local community people wihout loging to the toll free number ,quikr call center call wiill call back and gives the relevent information.

MSP CALCULOTOR: (25th Feb. 2014)

• MSP is a new concept pioneered by Quikr and stands for Maximum Selling Price.

• The MSP model will show buyers a range of prices that it thinks are right for the product.

GROWTH STATERGY

• Online classifieds website Quikr on  JANUARY 8, 2015 announced the launch of a new feature, called Quikr Nxt, which allows users to chat using the website or mobile app. This means users can choose to make a listing private, which hides their email ID and phone number on the site.