Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All...

84
Gavin & Ingrid McCoy Present Product Power! Information Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy

Transcript of Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All...

Page 1: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

Gavin & Ingrid McCoy Present

ProductPower!

Information

Copyright Gavin & Ingrid McCoy @ 2011 - All rights reservedGavin & Ingrid McCoy OxfordMarketingAcademy

Page 2: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

Are You Still Struggling?

Are You Still Waiting For A Breakthrough, and that

sudden moment of clarity. The one that makes

everything make sense.Sometimes we just look at what’s before us the wrong

wayWe make it far too

complicated.Gavin & Ingrid McCoy OxfordMarketingAcademy

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We Need A Eureka Moment!

1. Hole in ground where you get water with bucket?

2. A viscous slippery liquid you put in car?

3. The general term for Red Meat that comes from cows?

4. The way Gavin’s fingers are joined together? ( as in catching a fish)

FIRST A FEW QUESTIONS TO ANSWER

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Correct Answers

HOOKEDBEEFOILWELL

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Please READ THE LIST...

As quickly as you can...top to bottom.Hooked BeefOilWell

.....and repeat, again, and again! Quickly

Gavin & Ingrid McCoy OxfordMarketingAcademy

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It Makes No Sense...

Try the other way round....quickly as you can.

HOOKEDBEEFOILWELL

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Eureka!When You Have A Eureka

Moment...that’s what you say.

Well, Oil, Beef, Hooked!

Our presentation is about simple, uncomplicated Information Marketing..

Gavin & Ingrid McCoy OxfordMarketingAcademy

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What You're About To Discover:

How You Can BecomeAn Information Publisher

And ACCELERATE Your Online Success

+

How To Choose Your NicheAnd Avoid Serious Information Overload

+

Tools and ResourcesHelp You To Put Everything Together In The Right

PlacesGavin & Ingrid McCoy

OxfordMarketingAcademy

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We Did It …

Many Of Our Friends And Former Workmates

Are Doing It…

So Can YOU!

Gavin & Ingrid McCoy OxfordMarketingAcademy

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A SIMPLE SYSTEMThe Principle of Successful Online Business

A. ProductB. WebsiteC. Traffic

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Develop A ProductInformation/Digital Products Can Be… 1. eBook, Nook, iPhone App or Kindle

2. Audio Recording – Such as Interview with Experts3. Video Recording 4. Software Program5. Password Protected Website 6. Paid Electronic Newsletter7. A Membership Site8. A Continuity Program

Anything That Can Be Delivered Online

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 12: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

WHOLE WORLD MARKETING

Your Website Can Be Seen By ANYONE in The Whole World.

Your Products Can Be Delivered INSTANTLY

There Is No Stock, Storage Or Inventory To Pay For

You Collect Money IMMEDIATELY Into Your Bank Account

Gavin & Ingrid McCoy OxfordMarketingAcademy

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BUT, BETTER THAN THAT...• The Kit Needed To Start Up Is Cheap

Or Free• Much Of The Information You Can

Publish, Is Already Dispersed Somewhere Online

• You Can See Who Is Searching Before You Waste Your Time Making Anything

• You Do Not Have To Be A Genius Gavin & Ingrid McCoy OxfordMarketingAcademy

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Your OWN Products

Give You

Full Control

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 15: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

Your Own ProductWhat Can I Sell on the Internet?

• What are you currently doing? 1. Can you offer what you are already selling over the Internet? 2. Can you develop some information/digital products base on what

you are currently working with?

• What are you good at? What is your expertise?It’s best to start with a product that you have expertise in.

Share Your KnowledgeWith The Rest Of The World!

The Internet makes it Possible and can be Hugely Profitable too!

Gavin & Ingrid McCoy OxfordMarketingAcademy

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CASE HISTORIES. ORDINARY PEOPLE CREATING AND SELLING SIMPLE PRODUCTS

Get ready to meet.....• Ken• Jenn• Penny D• & Mrs M

Gavin & Ingrid McCoy OxfordMarketingAcademy

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GIVE ME INFORMATION PLEASE

You Can Teach A Skill. Often Initially At Primer Level, and Then Take Your Customer To Successive Levels.

Solve A Problem. Make Something Easier.

Show Someone How To Save Time, Money, Effort, or How To Use A System or Master A New Skill

Gavin & Ingrid McCoy OxfordMarketingAcademy

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DO YOU HAVE TO BE A GENIUS?No. You Just Have To Identify Some In-Demand

Information. ( That’s The Kind a Bunch Of Keen People Will Pay

For)If You Don’t Know, You Can Find Someone Who

Does, Or Use The Internet To Research It, Or Simply Pay Someone (Outsource) To Do All Of The Work.

SOMETIMES AN EXPERT LIVES NEXT DOOR TO YOU. Gavin & Ingrid McCoy

OxfordMarketingAcademy

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Emilly & JennThis Young Couple Found Out That

Teen and PreTeen American Girls and Their Mums ( Moms) Like To Make Hair-bows.

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 20: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

EUREKA MOMENT!

They wondered if there were any simple, instructional videos or workbooks?

They didn’t know how to make hair-bows, but they knew someone who did.

It’s their next door neighbour. Gavin & Ingrid McCoy OxfordMarketingAcademy

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IS THERE A GOLDMINE NEXT DOOR TO YOU?

• What are your close family or friends good at?

– You could work with them to develop the products.

– They can provide you with the knowledge while you can help to market their knowledge to the world using Internet.

http://www.learnhowtomakebows.com/hairbows.html

Gavin & Ingrid McCoy OxfordMarketingAcademy

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CAN YOU HELP US???

Pay The Neighbour A Fee ( Buy-Out Or JV)

Plan The ShootingPop Round With The Flip-Cam or Kodak

Zi8Shoot The LessonsA Simple Bit Of Editing. ( Top and

Tailing with Microsoft Movie Maker ) Gavin & Ingrid McCoy

OxfordMarketingAcademy

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What’s Next?

Get The Words Of The Video Soundtrack Transcribed into a document. Use Open Office (Free) or Microsoft Office.

Edit it a bit. Then save as a PDF. That is your Manual.

Gavin & Ingrid McCoy OxfordMarketingAcademy

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You Need A Simple Website

Buy A Domain That Matches Your Keywords. From GoDADDY costs about £7 PA. What would people search for if they wanted to learn this skill?

www.learnhowtomakebows.com

Get some hosting. I use HostGatorGavin & Ingrid McCoy

OxfordMarketingAcademy

Page 25: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

BUILD A VIRTUAL SHOP-WINDOW

Use WordPress, it’s Free...

YOUR SHOP WINDOW IS YOUR WEBSITE(I USE WORDPRESS

BECAUSE IT IS FREE & EASY)

Here’s What They Did..

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 26: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

WHO WANTS TO MAKE HAIRBOWS?

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Here’s What They Sell at $27

Gavin & Ingrid McCoy OxfordMarketingAcademy

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THEY SELL AT LEAST....500 hair bow info sets every month at $27

That’s $13,500

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 29: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

GOODBYE 9 TO 5

They have enough money coming in to give up the grind of normal work

They travel, have fun, and enjoy lifeThey follow their hearts and dreamsIt’s all made possible by information

publishingJust simple, in demand, niche products

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 30: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

YOU CAN DO THE SAME

• There are millions of niches• Billions of potential customers• Billions of searches for information

every day• Billions of Pounds spent on digital

products• And unlimited opportunities

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 31: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

SINCE THEN......They have expanded their craft

information product business....

• HOW TO MAKE CANDLES• HOW TO MAKE HAIRBOWS PART 2• HOW TO MAKE TUTUs

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 32: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

MEET KEN....A Lovely Guy With A Keen Interest In Cooking and Food. His Mum Taught Him. He’s Not A TV

ChefHe’s Particularly Interested in Healthy

Food......So He Wrote A Cookbook

Gavin & Ingrid McCoy OxfordMarketingAcademy

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YOU MIGHT BE THINKING...

Aren’t there are enough cookbooks already....

Nigella, Jamie, Gordon, Saturday Kitchen, Delia and even Heston

Blumenthal....

BUT FOOD COVERS MANY NICHES

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 34: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

QUESTIONCan you think of a food, beginning with

the letter Q....

And it’s not Quince, Quorn or Quiche?

Gavin & Ingrid McCoy OxfordMarketingAcademy

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KEY-NOIR

?Gavin & Ingrid McCoy

OxfordMarketingAcademy

Page 36: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

What on earth is QUINOA

• a species of goosefoot (Chenopodium), is a grain-like crop grown primarily for its edible seeds. It is a pseudocereal rather than a true cereal, or grain, as it is not a member of the grass family. As a chenopod, quinoa is closely related to species such as beets, spinach, and tumbleweeds.

Gavin & Ingrid McCoy OxfordMarketingAcademy

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DID HE SAY QUINOA?

Gavin & Ingrid McCoy OxfordMarketingAcademy

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KEN HAS FOUND A NICHE FOR QUINOA COOKS...

A Little Book Of Recipes

So Far Sold 22,000 copies

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Finding Product IdeasWhat do you believe is popular these days?

What do you believe will become popular soon?

• What topics are hot on the TV News?

• What topics are hot on the Talkback Radio?

• What’s hot in the newspapers?

• What’s hot in the magazines?

• What are the popular topics people are talking about?

• What are the current trends?

• What are people searching for online?Gavin & Ingrid McCoy

OxfordMarketingAcademy

Page 40: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

THERE’S MONEY IN THE NEWSKeeping CHICKENS is one of the UK’s

fastest growing HOBBIES.Might these 1,000s of people want to

BUY information About How To Start Keeping Chickens?

This could be YOUR NEST-EGGPRODUCTS SUCH AS.....

Gavin & Ingrid McCoy OxfordMarketingAcademy

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No Jokes About Poultry Sums..

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 42: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

Market ResearchThe potential of the products you intend to develop

• How many people are searching for the topics that are related you your products?

• How much competition does the market have for that product?• How many web sites are offering Free Content?

• How many web sites are selling the similar products?• How many web sites are bidding at Pay Per Click Search Engines?

Google.com

Yahoo.comYahoo Search Marketing

WordTracker.com

GoodKeywords.com

Gavin & Ingrid McCoy OxfordMarketingAcademy

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MEET PENNY....

She Did A Google Search To Find Out If Anyone Was Looking For Info On Her Hobby.....

There Were Tons, In Every Country, and In Every Age Group. She Made Some Videos

And Set Up A Web Site........

Gavin & Ingrid McCoy OxfordMarketingAcademy

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THEKNITTINGSITE.COM

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 45: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

Here’s What Penny Sells

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Let Me introduce you to my lovely Wife.....Ingrid McCoy

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Ingy Was A Primary School Teacher For 35

Long Years!

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Born With Dislocated Hips

Ingy Has Undergone 6 Hip Replacement Operations!

We wondered how many other people were having these ops every year?

Someone once said.....“There’s money where there’s PAIN”

Gavin & Ingrid McCoy OxfordMarketingAcademy

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1,000,000Hip Replacement

Procedures Worldwide Each Year

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Monthly “Hip Replacement” Searches On Google....

Gavin & Ingrid McCoy OxfordMarketingAcademy

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If people were looking...

(365,000 searches per month)

Exactly what did they want to know?

And would they pay for answers provided in one place?

Gavin & Ingrid McCoy OxfordMarketingAcademy

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OUR QUICK TIP

Find Out What Questions People Are Already Asking About In Your Chosen Topic

We Googled “HIP REPLACEMENT FAQs”

But You Can Do The SAME for any topic

We Got Hundreds Of Questions And Answers.......Gavin & Ingrid McCoy

OxfordMarketingAcademy

Page 53: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

GOOGLE TO THE RESCUE

We Simply Typed In.....

HIP REPLACEMENT FAQs

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 54: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

WE KNEW THESE WERE THE MOST ASKED QUESTIONS..

And we put a little time ( not too much ) into collating, consolidating, and re-writing the information. We also incorporated a little of ourselves.

AND PACKAGED IT ALL INTO A DIGITAL BOOK

Gavin & Ingrid McCoy OxfordMarketingAcademy

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IT’S NOT A NOVEL, WAR & PEACE, OR HARRY

POTTER• Short or long, it’s quality that counts• Can be 10 pages, or up to 100• But never, 200, 300, 400 or even 800

pages.

Gavin & Ingrid McCoy OxfordMarketingAcademy

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WE SORTED THEM OUT

• Ten FAQs a typical Punter Might ask• And Ten That An Expert Would Suggest

They Should Also Ask• The result was a full range of questions

From Novice To ProfessionalWE RE-WROTE THE QUESTIONS AND

ANSWERS TO MAKE THEM MORE FRIENDLY, LESS FORMAL

Gavin & Ingrid McCoy OxfordMarketingAcademy

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FACT!Most people are too lazy to trawl

around the internet to find information in many different places, then filter it down into the right stuff. DO IT FOR THEM!

PUT IT ON A PLATE FOR THEM

Gavin & Ingrid McCoy OxfordMarketingAcademy

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THE HIP REPLACEMENT BOOK

WWW.HIPREPLACEMENT BOOK.COMGavin & Ingrid McCoy OxfordMarketingAcademy

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Digital Book Format Tips

• Set Page To A5 Paper, Not A4• Landscape, Not Portrait• Because It Is Going To Be Read On

Screen• 14 Point Scale• Verdana Font looks good• One A4 typed page yields 4 times as

many on A5 pages Gavin & Ingrid McCoy

OxfordMarketingAcademy

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The Final Product

• Save As A PDF file• Microsoft Word, or the free Open

Office will save any document in this format

• Make 3D cover to use on your website

Gavin & Ingrid McCoy OxfordMarketingAcademy

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WE BUILT A SIMPLE LITTLE WEBSITE

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Theme For A Dream

We Used WP Spire themeMade for internet marketersMakes sales, squeeze, & download

pages.

Gavin & Ingrid McCoy OxfordMarketingAcademy

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www.creationspire.com

Gavin & Ingrid McCoy OxfordMarketingAcademy

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YOU NEED ONLY 4 PAGES

1. A Squeeze or Opt In Page. To collect names and email

2. A Sales Page. Telling You The BENEFITS! It’s Also Where You Click To BUY.

3. A Preview Page. Where You Can Read Or Download The First Chapter

4. A Secret Thank You Page. Where You Download Your Whole Digital Book After Paying

THERE ARE NO NAVIGATION BUTTONS!

Gavin & Ingrid McCoy OxfordMarketingAcademy

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THE MOST IMPORTANT BUTTON

Is Your PAYPAL BUTTON.The PP account is free.Once configured, this little button

directs your buyer to the payment page, then once the money is paid...forwards your customer to...the hidden thank you or download page.

Gavin & Ingrid McCoy OxfordMarketingAcademy

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IT WORKS AUTOMATICALLY

You Just Set And FORGET

• It Sells The Product• It collects contact details• It Takes The Payment• It Delivers The ProductGavin & Ingrid McCoy

OxfordMarketingAcademy

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You May Be Thinking You Couldn’t Build A Website

• Nor Could We• HTML, and that CODE stuff means

nothing• I still know nothing about it....• But today I can buy a great domain

name• Get a hosting account• And build a site in an hour. I now

have about 100 ticking away.Gavin & Ingrid McCoy

OxfordMarketingAcademy

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YOU NEED TO KNOW HOW SIMPLE IT IS

TOO• In the next session Peter Twist is going to show you how

• WORDPRESS has meant that you easily can build a beautiful, streamlined, money making website

• The cost of all of this is TINY• You have a shop window to the whole

world

Gavin & Ingrid McCoy OxfordMarketingAcademy

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OK BUT HOW DO WE GET ...........VISITORS?

We Used Free Tools

YOUTUBEGavin & Ingrid McCoy

OxfordMarketingAcademy

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6 Little Videos On YouTube

We bought a Kodak Z i 8 camera.... £70

Used Windows PowerPoint FREEUsed Windows Movie Maker FREEUsed Animoto FREEUsed YouTube FREE

Gavin & Ingrid McCoy OxfordMarketingAcademy

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We Later Searched Google Videos

42% of all searches are now for videosIn just a few days we got top 3

positions for these terms Hip replacement advice, information,

expert, veteran and bookThat advantage in driving traffic was

FREE

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Hip Replacement Info

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Hip Replacement Advice

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Hip Replacement Information

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Hip Replacement Veteran

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Hip Replacement Book

Gavin & Ingrid McCoy OxfordMarketingAcademy

Page 77: Gavin & Ingrid McCoy Present ProductPower! Informatio n Copyright Gavin & Ingrid McCoy @ 2011 - All rights reserved Gavin & Ingrid McCoy OxfordMarketingAcademy.

SELLING LIKE HOT CAKES

• SELLING ABOUT 10 to 15 PER DAY. • NEARLY 8,000 IN 18 MONTHS• CURRENT PRICE $27 USD• UK POPULATION 50,000,000• USA POPULATION 300,000,000

Gavin & Ingrid McCoy OxfordMarketingAcademy

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Kindle With A Twist

Encouraged by early success we bought Peter Twist’s Kindle publishing course.

Here’s our Affirmation Power Book

Gavin & Ingrid McCoy OxfordMarketingAcademy

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It took 7 days to get it on Kindle...We love The Law of Attraction..

We Published AFFIRMATION POWER on Amazon kindle

Gavin & Ingrid McCoy OxfordMarketingAcademy

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IT’S EASY TO DOONLINE

You can self publish digital products from one laptop

You work hard to set it upThen sit back, and create moreBut some people still love physical

products like Books, CDs or DVDs

Gavin & Ingrid McCoy OxfordMarketingAcademy

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