Gaurav Mishra Yahoo Georgetown Digital Activism 04232009

Gaurav Mishra | Yahoo! Fellow at Georgetown University | www.gauravonomics.com | [email protected]

Talk & Panel Discussion: International Trends in Digital

ActivismApril 23, 2009

Yahoo!/ Georgetown University

Gaurav Mishra/ Evgeny Morozov/ Ivan Sigal/ Trebor Scholz


Program Outline

Talk: Digital Activism in India and China –45 minutes

Panel: International Trends in Digital Activism – 45 minutes

Q & A – 30 minutes


Panel Members Evgeny Morozov

– 2008-09 Open Society Institute Fellow– Writing a book on internet in authoritarian societies– Previously, Director of New Media at Prague NGO Transitions Online

Ivan Sigal– Executive Director of Global Voices– Previously, Senior Fellow at the U.S. Institute of Peace– Internews Regional Director for Asia

Trebor Scholz– Professor for Media Study at New School University, NYC– Editor of the book The Art of Free Cooperation– Founder: Institute for Distributed Creativity


Three Questions

What is social media and why is it important? How are social media and digital activism

changing media, civil society, and government? What are the challenges of using social

media for digital activism in emerging countries?


Tool Agnostic

Blogging Microblogging Videoblogging Photoblogging Podcasting Mapping

Social networking Social voting Social bookmarking Lifestreaming Wikis Virtual worlds …


Terminology Agnostic

Social media Social computing Social software Social web Participatory media Participatory web

Read write web Citizen media Peer to peer media Web 2.0 New media Crowdsourcing …


Talk: Digital Activism in India & China

April 23, 2009Georgetown University

Gaurav MishraYahoo! Fellow at Georgetown University


Context: Digital Inequality

India + China


Why India and China?

Source: NYT


World Map: Internet Penetration


The 4 Cs of Digital Inequality

1

Connection

2

Computing Devices

3

Content

4

CapabilitiesThe Digital Binary Group:

Focus on Access (Computers + Connection)

The Digital Inequality Group: Focus on

Application (Content + Capabilities)

Geography/ Nationality/ Urban-Rural/ Race/ Ethnicity/ Age/ Gender/ Profession


India: VNL MicroTelecom

Source: http://vnl.in


India: QuestionBox

Source: http://questionbox.org


India: United Villages

www.vnl.in

Source: http://unitedvillages.com


India: Google Internet Bus

Source: http://www.google.co.in/intl/en/landing/internetbus/


India/ China: Cyber Cafes


But India + China = 430m Web Users

Source: NYT


Context: Social Media Usage

India + China


Coming Back to Social Media

Source: Universal McCann, 2008; Active Internet Users, Age 16-54; Last Month

USA China India World

Update personal weblog 16% 61% 36% 28%

Upload to video sharing website 18% 46% 45% 29%

Upload to a photo sharing website 32% 56% 49% 39%

Manage profile on a social network 35% 56% 59% 48%

Subscribe to a RSS feed 14% 44% 37% 26%

Download a podcast 22% 65% 49% 36%

Read blogs/weblogs 51% 84% 77% 63%

Watch video clips online 63% 84% 80% 75%

Number of internet users (millions) 100.0 61.0 17.8 475.0

Attitudes towards sociability, privacy and trust.


International SNS Preference

Source: Oxyweb based on Alexa data, 2008

Facebook MySpace Orkut Xiaonei Vkontakte Hi5


China: Parallel Internet Universe

Hat Tip: Shel Israel (http://redcouch.typepad.com/weblog/2008/11/chinas-top-web.html )


China: Comsenz Build a BBS/ SNS

Source: http://www.comsenz.com/products/discuz


China: Direct2Dell

Source: http://chinese.direct2dell.com/


India: SMS Gupshup Group SMS

Source: http://www.smsgupshup.com


India: BabaJob

Source: http://babajob.com/tfoverview.htm


Context: Social Media + Digital Activism

India + China


Old Media + New Media


The Digital News Lifecycle

TIME

REACH/DEPTH

© Gaurav Mishra (www.gauravonomics.com)Hat Tip: The News Diamond by Paul Bradshaw (www.onlinejournalismblog.com)

SMS Alert

Blog Post

News Story

Context Analysis

Conversation

Personalization


Social Media + Digital Activism

Source: http://www.digiactive.org/wp-content/uploads/digiactive_facebook_activism.pdfhttp://www.digiactive.org/wp-content/uploads/digiactive_twitter_guide_v1-0.pdf



India


India: SEA-EAT Blog

Source: http://tsunamihelp.blogspot.com/


India: Mumbai Terror Attack

Source: http://flickr.com/photos/vinu/sets/72157610144709049/



Source: http://search.twitter.com/search?q=%23mumbai



Source: http://www.flickr.com/photos/gauravonomics/sets/72157610357499942/


India: Pink Chaddi Campaign

Source: http://thepinkchaddicampaign.blogspot.com


India: Blank Noise Project

Source: http://blanknoise.org


India: NGO Post

Source: http://ngopost.org


India: Caste Based Orkut Communities

Source: http://www.orkut.com/Main#Community.aspx?cmm=5085362


India: Shiv Sena’s Orkut Crusade

Source: http://www.orkut.com/Main#Community.aspx?cmm=1308974


India: L K Advani’s Blog

Source: http://blog.lkadvani.in/


India: Bloggers for Advani

Source: http://groups.google.com/group/bloggers4advani?pli=1


India: Tata Tea’s Jaago Re

Source: http://jaagore.com/


India: No Criminals in Politics

Source: http://nocriminals.org/


India: Vote Report India

Source: http://votereport.in


India: Vote Report India/ Al Jazeera

Source: http://labs.aljazeera.net/console/



China


China: Censorship/ Net Police

Hat Tip: Rebecca Mackinnon (http://rconversation.blogs.com )


China: 50 Cent Army/ Astroturfing



China: Human Flesh Search Engine

The Kitten Killer of Hangzhou Corruption Amongst Local Officials


China: Sichuan Earthquake

Source: http://www.tudou.com/programs/view/6YdfN8iPwDs/


China: Harmonius/ River Crab


Jiang Zemin (Three Represents) + Hu Jintao (Harmoinus)


China: Grass-Mud Horse/ Alpaca Sheep

Source: http://www.youtube.com/watch?v=O3tPA_Z_MT0


China: Cyber Civil War 2.0



China: Cyber Nationalism/ MSN Icons

Source:


China: Cyber Nationalism/ Anti-CNN

Source: http://anti-cnn.com/


China: People’s Daily E-Two Sessions

Source: http://elianghui.people.com.cn/2009/Chinese People’s Political Consultative Conference (CPPCC) and the National People’s Congress (NPC)


Internet Freedom Index

Source: Freedom on the Net, Freedom House http://www.freedomhouse.org/uploads/specialreports/NetFreedom2009/FreedomOnTheNet_FullReport.pdf


In Summary


The 4Cs of Social Media

Visible

Invisible

Easy Difficult

Content

Collaboration

Community

Collective Intelligence

Creators > Curators > ConsumersThe 1:9:90 rule

Collective Action > Co-creation > Conversations

Size + Strength + Social Object

Implicit or explicitPrivacy + reputation + info filters

© Gaurav Mishra (www.gauravonomics.com)


Three Mantras of Social Media

The future has already arrived. It’s just not evenly distributed yet.

Technology determines what is possible and what isn’t; society chooses what happens and what doesn’t.

The tools are transient; the value system is here to stay.


Digital Activism in Three Steps Listen/ Understand: Aggregate public

opinion and flag flash points.

Engage/ Energize: Use virality, modularity and granularity to build a grassroots movement.

Bridge: Use both new media and mainstream media to translate online engagement into offline action.


Panel Discussion: International Trends in Digital Activism

April 23, 2009Yahoo!/ Georgetown University

Evgeny Morozov/ Ivan Sigal/ Trebor Scholz

Gaurav Mishra Yahoo Georgetown Digital Activism 04232009

Technology

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