Gaudi & the marriage of content and design
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Gaudi and the marriage of content and design Andy Freeman
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Transcript of Gaudi & the marriage of content and design
Gaudi and the marriage of content and designAndy Freeman
Content and Design?
“Don’t automatically be bowled over if the designers pitch includes a sleek, preliminary design before you’ve even got the project off the ground. It might look impressive; but the
reason you’re appointing an agency is to establish a design that will best suit the needs
of your users, rather than use one that just looks good”
The Design Council
Antoni Gaudi 1852-1926
“THE ESSENTIAL QUALITY OF A WORK
OF ART IS HARMONY.
IN SCULPTURAL WORKS, HARMONY DERIVES FROM THE LIGHT THAT GIVES IT
RELIEF AND DECORATES IT”
Technical creativity mixed with clear purpose & message
Technical creativity mixed with clear purpose and message
“those who look for the laws of nature as a support for their new works collaborate with the creator”
Embracing design principles
“colour in certain places has the great value of making the outlines and structural plains even more energetic”
Embracing design principles
GESTALT PRINCIPLES: PROXIMITY, SIMILARITY, CLOSURE, SYMMETRY, COMMON FATE & CONTINUITY
Spending time understanding your
context
How much depth is their to our research of context, organisations and their users?
Content as our ethos and inspiration .... not just
bricks and mortar
HIS LAMP POSTS WERE INSPIRED BY LIGHT, BY THE CITY OF BARCELONA AND BY BEING REALLY GOOD LAMPS!
