Gatorade vs. PowerAde

VS

By Paul Kuveke, Ryan Curnal, Connor O’Meara, Paul Denis, Jimmy Houser

Surveyed Groups

Pre-High

Sch

ool

Freshm

an

Sophm

oreJu

nior

Adult

01020304050

Number of Persons

Number of Persons

Age Groups

PurposeFor our marketing project we tested the

differences of sports drinks- in particular Gatorade and PowerAde.

We predicted that Gatorade would be preferred over PowerAde in a taste test and our results support our hypothesis completely with an overwhelming majority preferring Gatorade over PowerAde.

First Survey1. What age group are

you in?A) Pre High School 4B) Freshman 26C) Sophmore 15D) Junior 44E) Adult 8

2. What gender are you?A) Male 52

B) Female 45

3. Are you an athlete?A) Yes 71

B) No 26

4. What is your favorite sports drink?

A) Gatorade 84B) PowerAde 8C) Accelerade 5D) Generic Brand 0

5. What is your favorite flavor?A) Fruit Punch 29B) Lemon-Lime 27C) Orange 17D) Blue Raspberry 18E) Other 6

First Survey Continuation

6. How often do you drink these products?

A) Frequently 63B) Occasionally 20C) Rarely 9D) Never 5

7. Why do you drink these products?A) Performance 22B) Hydration 13C) Taste 59D) Other 3 8. What size container do you purchase

the most?E) Small (1 serving) 9F) Regular (2.5 servings) 58G) Large (4 Servings) 24H) XL (8 servings) 4I) XXL (16 servings) 2

9. What kind do you prefer?A) Pre-packaged bottles 89B) Mix it yourself 8

10.When do you drink these products?A) Before a game? 25B) During a game? 20C) After a game? 18D) All of the above? 22

11. What kind of top do you prefer?E) Squeeze on 73F) Squeezable 24

Second Marketing Survey

Answer choices: A. B. C. (No) D. (Yes)1. What product do you like the taste

of?2. Which product is more satisfying?3. Which product has more sugar?4. Which product tastes healthier?5. Does one taste like it has more salt?6. Which product gives you more

energy?7. Do the products taste different?8. Does one product taste sweeter than

the other?9. Is either product more filling?10. Which product is Gatorade?

Gatorade/ PowerAde1. 111 242. 98 373. 57 784. 117 185. 121 146. 74 617. Yes (131) No (4)8. 43 No(4) 889. 80 5510. 108 27

CONCLUSIONThrough our survey we found that a vast majority of people found that Gatorade was not only better tasting but more

satisfying and in possession of more salt. People also came to a consensus agreeing that Gatorade was healthier, more filling, and a better source of energy. The fact that Gatorade

does have more salt as well as less sugar shows that the participants of our taste test survey provided surprisingly

accurate assessments when answering the questions provided by our research team. The results of our survey show that PowerAde is not a competitor with Gatorade in

the sense that PowerAde can not compete with Gatorade in quality and consumer satisfaction.

Performance ReviewThis nutritional information shows that Gatorade better replenishes athletes after a serious workout thanks to double the amount of sugar. It also shows that PowerAde is the worse drink to drink before a workout because of the increased amount of sugar which can be detrimental to performance. In our survey we found that athletes realized

Nutritional Information The following nutritional information can be found on the label of a

typical PowerAde or Gatorade bottle- PowerAde: serving size 8 fl oz; calories 70; fat 0g; sodium 55mg;

potassium 30mg; total carbohydrates 19g; sugars 15g; protein 0g; vitamin b6 10%; vitamin b12 10%; niacin 10%

Gatorade: 8 fl oz; calories 50; total fat 0g; sodium 110mg; potassium 30mg; total carbohydrates 14g; sugars 14g

AnalysisFrom our research we can conclude that

in most situations if a person had the choice between Gatorade and PowerAde they would pick Gatorade. This information is important to both companies Coca Cola (the producer of PowerAde) and Pepsi (the producer of Gatorade). The companies can look at the information we collected to form marketing strategies.

Analysis ContinuedCoca Cola in trying to compete with

Gatorade should not compare PowerAde to Gatorade, because that would only serve to promote Gatorade, but rather try to market PowerAde in areas where sports drinks are not being sold to develop a relationship with consumers. Another strategy would be to place PowerAde in Coke advertisements. While Gatorade is preferred in the sports drinks category Coke is preferred over Pepsi in the soft drink category. This strategy would serve to link Cokes not so favorable product with its namesake and very profitable product.

Analysis ContinuedPepsi to market Gatorade should look to sell

Gatorade wherever PowerAde is sold because that in effect would be encroaching upon Coke’s sports drink market share. Since Gatorade is better liked then PowerAde selling Gatorade in more places and offering taste tests with notional information from both brands would likely steal customers from Coca Cola that had never before either noticed the difference between the two brands or who felt that the improved performance the same way.