Gatorade thirstquencher
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Transcript of Gatorade thirstquencher
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• Ricardo Reinoso LRicardo Reinoso Loooorr• Giannella PareGiannella Parededess• Edgar MoreiraEdgar Moreira• Andrés OrtizAndrés Ortiz
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Customer Profile and Customer Profile and Target AudienceTarget Audience
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Customer Profile and Target Customer Profile and Target AudienceAudience
Men or women of all ages who practice sports or have an active routine.
• Athletes and people who practice sports and workout. Active people.
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Gatorade´s Appearance and Gatorade´s Appearance and PricePrice
• Stylish plastic bottle, eye-catching colors, ergonomic bottle design, fun package.
• The product´s price oscillates between $0.65 and $1.50 depending on the package presentation.
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Did you know?Did you know?
• Dehydration can be one of the biggest competitors of athletes.
• Research shows that well hydrated athletes perform better.
• When you sweat you lose fluids electrolytes and potassium essential to mantain performance
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BenefitsBenefits• Gatorade helps to put back lost electrolytes,
such as sodium, potassium and chloride.
• Stimulates thirst so you can mantain hydrated
• Gives essential fluids athletics need when it matter most.
• Gives working muscles the energy they need to enhance athletic performance
• Nothing rehydrates replenishes and refuels an athlete better than Gatorade.
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Special FeaturesSpecial Features
• Has a 6% carbohydrate solution, optimal amount to give working muscles the energy they need
• New and different flavors: Lemon Lime, Fruit Punch, Orange, Citrus Cooler, Passion Fruit, Strawberry Kiwi etc.
• No other sports drink is absorbed faster than Gatorade. Not even water
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AdvertisementsAdvertisements
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AdvertisementsAdvertisements
• The product is advertised through T.V. with commercials in which very famous athletes appear dirnking Gatorade to rehydrate.
• The media resources used for making advertisements are T.V., radio, the Internet, magazines, newspapers.
• The purpose of advertisement is to convince consumers that nothing hydrates better than Gatorade.
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Athletes we FuelAthletes we Fuel
Michael Jordan Mia Hamm
Chamique Holdsclaw
Derek Jeter
Peyton Manning
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• Licensing:
• Manufacturing:
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Thank you!Thank you!