Gatlinburg 2011/12 FY Co-Op Opportunities Handout

4

Transcript of Gatlinburg 2011/12 FY Co-Op Opportunities Handout

Page 1: Gatlinburg 2011/12 FY Co-Op Opportunities Handout
Page 2: Gatlinburg 2011/12 FY Co-Op Opportunities Handout

Ad Ink Women’s Network• Includes local placement in Good Housekeeping, Women’s Day

and Ladies Home Journal.• Markets: Nashville, Cincinnati, Knoxville, Louisville, Tri-Cities,

Chattanooga, Lexington, Greenville/Spartanburg, Birmingham, Dayton and Indianapolis

• Circulation: 597,576• Timing: November 2011, April & June 2012• Reservation Deadlines: 8/1, 1/1, 3/1 (Space is limited)• Gatlinburg Partner Costs: • ¼-Page 4C : $8,235 (Value: $11,760)• ½-Page 4C: $16,465 (Value: $23,520)

Tennessee Home and Farm• Celebrates the rural lifestyle through photography and features

on home, garden, food and travel that are uniquely Tennessee.• Markets: State of Tennessee• Circulation: 650,000 members of the TN Farm Bureau Fed• Timing: Winter (December 2011), Spring (March 2012) and

Summer (June 2012)• Reservation Deadlines: 8/15, 11/15, 2/15 (Space is limited)• Gatlinburg Partner Costs (all ads include an online banner): • 1/6-page 4C: $1,345(Value: $1,920)• 1/3-Page 4C : $2,285 (Value: $3262.50)• ½-Page 4C: $3,025 (Value: $4323.75)

Kentucky Monthly• A general interest magazine about KY and Kentuckians. Focus on

education, entertainment, culture and travel. • Markets: State of Kentucky (including distribution in Cincinnati)• Circulation: 40,000• Timing: October 2011, March 2012 and June 2012• Reservation Deadlines: 8/1, 1/1, 4/1• Gatlinburg Partner Costs:• 1/8-page advertorial (logo + 50-words): $205 (Value: $290)• ¼-page advertorial (pic, logo + 100-words): $395 (Value: $561)• ½-page advertorial (2 pics, logo + 200-words): $780 (Value:

$1,113.50)

AAA Home & Away/Journeys• Official member publication for the AAA clubs in three key Ohio

regions.• Markets: Dayton & Cincinnati, Ohio• Circulation: 432,788• Timing: March/April 2012, May/June 2012• Reservation Deadlines: 1/1, 3/1 (Space is limited)• Gatlinburg Partner Costs:• 1/6-page 4C: $3,115 (Value: $4447)• 1/3-Page 4C : $5,435 (Value: $7761)• ½-Page 4C: $7,170 (Value: $10,240)

Page 3: Gatlinburg 2011/12 FY Co-Op Opportunities Handout

Southern Living - Travel Directory TN Co-Op• Covers today's South, highlighting foods, travel, homes and

gardens, it addresses the bond between the South's traditional and cosmopolitan attitudes. It is a lifestyle guide for the ever-changing, ever-expanding South.

• Markets: FL, GA, SC, TN, MS, AL, KY, OH, IN, IL, MI, WI, WV• Circulation: 1,345,000• Timing: October 2011 and March 2012• Reservation Deadlines: 7/22, 12/23• Gatlinburg Partner Costs:• 4” 4-color Travel Directory Ad: $3,995 (Value: $5650)

Southern Living - Advertorial Series: Discover TN Trails and Byways• Formatted ads (six-per-page) allowing for a photo, website,

phone, logo and up to 50 words of copy celebrating your destination along the trail.

• Markets: FL, GA, SC, TN, MS, AL, NC, KY, OH, IN, IL, MI, WI, WV• Circulation: 1,590,000• Timing: Spring 2012• Reservation Deadlines: 1/21• Gatlinburg Partner Costs:• 1/6-page 4C (Photo, website, phone, logo + 50 words): $4,909

(Value: $7,013)

Budget Travel – Midwest • Arthur Frommer's Budget Travel's philosophy is that travel

should be accessible to ALL.• Markets: AK, IL, IN, IA, KS, KY, MI, MN, MS, NB, ND, OH, OK, SD,

TN, WI• Circulation: 170,680• Timing: April 2012• Reservation Deadlines: 1/1 (Space is limited)• Gatlinburg Partner Costs:• ¼-Page 4C : $2,730 (Value: $3899)• ½-Page 4C: $5,460 (Value: $7798)

Budget Travel – STS • Arthur Frommer's Budget Travel's philosophy is that travel

should be accessible to ALL.• Markets: AL, AK, FL, GA, KY, LA, MS, NC, OH, SC, TN, TX, VA, DC,

WV• Circulation: 202,061• Timing: October 2011 and May 2012• Reservation Deadlines: 7/1, 12/1 (Space is limited)• Gatlinburg Partner Costs:• ¼-Page 4C : $3,015 (Value: $4306)• ½-Page 4C: $6,030 (Value: $8612)

Page 4: Gatlinburg 2011/12 FY Co-Op Opportunities Handout

Madden STS Newspaper Insert Co-Op (Fall 2011)• Markets: Birmingham, DC, Tampa, Atlanta, Chicago, Indianapolis,

Louisville, Baton Rouge, Baltimore, Detroit, St. Louis, Charlotte, New York, Cincinnati, Cleveland, Philadelphia, Pittsburgh, Memphis, Nashville and Houston

• Circulation: 851,000• Timing: October 2, 2011• Reservation Deadlines: 7/22• Gatlinburg Partner Costs:• 1/8-page 4C: $3,300 (Value: $4714)• 1/4-Page 4C : $5,865 (Value: $8375)• ½-Page 4C: $10,490 (Value: $14,981)

Madden STS Newspaper Insert Co-Op (Spring 2012)• Markets: Birmingham, Jacksonville, Tampa, Atlanta, Gwinnett,

Marietta, Chicago, Indianapolis, Lexington, Baton Rouge, Baltimore, St. Louis, Charlotte, Raleigh, Bergen, Newark, New York, Cincinnati, Cleveland, Columbus, Philadelphia, Pittsburgh, Nashville, Dallas, Richmond and Charleston

• Circulation: 1,050,000• Timing: March 25, 2012• Reservation Deadlines: 1/13• Gatlinburg Partner Costs:• 1/8-page 4C: $4,160 (Value: $5943)• 1/4-Page 4C : $7,466 (Value: $10,667)• ½-Page 4C: $13,520 (Value: $19,311)