Gathering user feedback

Henri LaurencinHead, Development Statistics and Information Branch

UNCTAD

UNECE Work Session on the Communication of Statistics

Geneva, 30 June 2011

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Key activities of UNCTAD

• Research, policy analysis and data collection

• Forum for intergovernmental deliberations aimed at consensus building

• Technical assistance

UNCTAD statistics’ portfolio/mandate

UNCTAD statistics portfolio/mandate consists in maintaining a set of economic time series mainly designed for the research work of the economists of the secretariat.

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Time series tailored to the needs of economists

• Long : 40 years preferably, at least 30 years

• Regularly updated and recent data

• Continued series

• All countries of the world including least developed countries

• Harmonized to allow the combination of series and the calculation of derived indicators

UNCTAD statistics portfolio/mandate

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As a consequence:

• Interactions between statisticians to produce harmonized statistics

• Interactions between statisticians and users to produce statistics that are in demand:• Economists of the UNCTAD secretariat• Analysts and academics in countries• Plus media, civil society …

UNCTAD statistics portfolio/mandate

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Reaching wider audience requires targeting core constituencies more directly, engaging in partnerships, and maximizing all appropriate channels of communication

Main objectives of UNCTAD’s communication strategy:

o Enhance visibility, credibility and impact of UNCTAD’s work, through a sensible mix of traditional and innovative methods of engagement and dissemination

o Ensure effective dissemination to and feedback from main target groups

UNCTAD: a “communicating”organization

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Interaction of UNCTAD statisticians with users

UNCTAD statisticians

UNCTAD economists

Analysts and academics in

countriesMedia and general

public

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Interactions and feedback exchangebetween statisticians

Plus• Mails• Daily contacts• Unit meetings• Branch meetings

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Statisticians VS Economists

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Statisticians VS general public

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SOCIAL MEDIA WEBSITES

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Website statistics

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Life beyond websites

Direct interactions with users to get feedback

Internal

External

Survey preceded the launch of UNCTADstat

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Statistics (comparative analysis of 5 months)

Number of visits 41,005 155,166

Number of visitors 21,756 77,983

Page views 662,823 2,848,804

Bounce rate 40.65% 27.36%

Number of pages per visit

16.16 18.36

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Interaction types

Two-way

One-way

Passive Pro-active

Gathering feedback

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Interaction types

Two-way

One-way

Passive Pro-active

Gathering feedback

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Thank you for attention

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Questions and answers