gate3presentation-101211095945-phpapp01.pptx

8/11/2019 gate3presentation-101211095945-phpapp01.pptx

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Colin Burrows

Industrial Design Thesis ProjectGate 3: Concept Validation

OCAD University

20101209


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Dar Es Salaam 2.8 million people


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70%living in unplanned settlements


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ElectricityOnly 59%of people have access to


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WasteNo Collection


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94

use for cookingCharcoal


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Estimated consumption in Dar Es Salaam is

28579bags per day


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The equivalent of 332hectaresof forest per day


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Charcoal producers operate illegally

& pay 0taxesGovernment losses more than$10,950,000 per year


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co

st

desirability

Go from

here

Tohere

Thesis Direction


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Make it

cheaper.

Make itmore

desirable.

Add

Value.

Thesis Direction


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Decreasing Cost


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How

do you

make it

cheaper?

share the costdecrease cost of materials & production

decrease cost of installation & transport

Increase the opportunity cost


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Collapsible Structure


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Lighter Materials


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Increasing Desirability


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How

do youmake it

more

desirable?

lower the cost

make it easier to use

make it seem safer

change the appearance and branding

have it create value & generate income


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High Tech

StylishSafe


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Branded


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Redesigned Digester


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Redesigned Digester


Brand Identity

Attractive FinishInstructions & Warning Labels

Improved User Interface

Factory Fittings


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Redesigned Digester


Brand Identity



Factory Fittings


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Redesigned Digester


Brand Identity



Factory Fittings


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Redesigned Digester


Brand Identity



Factory Fittings


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Redesigned Digester


Brand Identity



Factory Fittings


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Redesigned Digester


Brand Identity



Factory Fittings


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Redesigned Digester Experience


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User cuts

up food

first

User

doesn't


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User pours

food into

funnel

User puts

food in

basket


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User

Flushes

Feed Pipe

User

cranks

handle


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Empty

overflow

Bucket

when full

Drip line

requires no

maintenance


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co

st

desirability

Biogas

Digester

BiogasCo-Generator

Repositioning the Product

Redesigned

Biogas

Digester


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Adding Value


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Howdo you

add value?

co-generate heat and electricitylower electricity costs

generate carbon credits


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A More Valuable End Product

= 1m biogas = 36000btu =32kg food(12 Apples) 10.5kWh(105 hrs of light)


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Charcoal

$28Electricity

$50VS.Savingsper month

A More Valuable End Product


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Cogenerating Heat + Electricity


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Cook Stove

Gas LineGenerator

Electrical Connection


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Electrical Connection

Cook Stove

Gas Line

AlternatorHeat Vents

Fly WheelPiston



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Cook Stove User Experience


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Cook Stove User Experience


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The System

Power CompanySubsidizes the cost

of the digester

to the consumer


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The System

Biogas Digester

produces clean burning fuel

from food waste


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The System

users creates

electricity

while cooking


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The System

As they cook

the user refills

the system &

extendsthe duration

of their power.


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The System

Power infrastructure

is used as a vault

to bank the power


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The System

Power Coacts as broker,

charging to

safely store

the power


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- or

$383.25

per year

Brokering electricity

What is the Business Opportunity?

10.5kWh =

$1.05(10% of 1/kWh)

Per Day


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Carbon Trading


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$ $ $ $ $ $ $ $

Carbon Trading


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$ $ $ $

$ $

$ $

Carbon Trading


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1 tonne Carbon =1360 Digesters = 2040m Biogas = $53



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Wh B fi d H ?


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Who Benefits and How?

The Consumer

Reduces cost of digester

Reduces cost of waste removal

Provides clean cooking fuel

Extends duration of electricity

The Community

Captures lost tax revenueImproved health conditions

Cleaner more attractive city

improved access to electricity

reduced deforestation

reduced greenhouse gas

The Power Company

Increases adoption of electricityGets people using more electricity

Creates a saleable commodity in the

form of carbon offsets

Positions firm as an electricity broker

Reduces need to generate power

The Manufacturer

Outsources production

Concentrates on higher value

activities, marketing & promotion

Partners with Power Co.

access to distribution networkSingle B to B Client

Wh B fit d H ?


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The Consumer





The Community

Captures lost tax revenue

Improved health conditions





The Power Company






The Manufacturer





Access to distribution networkSingle B to B Client

Wh B fit d H ?


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The Consumer





The Community







The Power Company






The Manufacturer






Wh B fit d H ?


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The Consumer





The Community




Improved access to electricity

Reduced deforestation

Reduced greenhouse gas

The Power Company






The Manufacturer






Wh B fit d H ?


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The Consumer





The Community




Improved access to electricity

Reduced deforestation

Reduced greenhouse gas

The Power Company






The Manufacturer





access to distribution networkSingle B to B ClientThank You

gate3presentation-101211095945-phpapp01.pptx

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