Gartner's Digital Marketing Map
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Gartner Digital Marketing Transit Map The digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to the research, so they can keep the competition guessing. For more information: gartner.com/dmtransitmap Off-line Connection Vendor Station Product Station © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB Connection to CMO Connection to General Advertising Connection to BI Web Content Mgmt Web Analytics Virtual Actors Video Ad Networks t m g M d A o e d i V Venues User Groups UXP UX Design Tag Mgmt Social TV Social Networks t m g M g t k M l a i c o S Social Apps Social Analytics Social Advertising Smart Kiosks Site Retargeting Search Retargeting Search Engines SEO Tools SEM Platforms Rich Media Search Real-Time Decisioning QR Codes Programmatic Media Program Guide Promo s c e R & s w e i v e R Embedded Merch Product Design Compliance Predictive Campaign Analytics OTT Video Online Video Publishing Online Retailers Data Exchanges NFC Natural Language Questioning Native Ads Marketing Analytics Campaign Mgmt Mobile Search Mobile Media & Targeting Mobile App & Content Svs Mobile App Marketplace Mobile Analytics Mobile Ad Networks Microsensors Media Labs Media Companies Media Agencies Marketing Service Providers Mktg Resource t m g M In-Game Ads Idea Mgmt IT Service Connection to IT Providers Connections to Sales & Service Geotargeting Geofencing Gamification Tools Finger- printing Experience Targeting Emotion Detection Email Mktg E-Commerce Enablers Dynamic Creative DOOH Media Svcs Media Metrics Digital Asset Mgmt Digital Agencies Data Warehouses DMP Customer Analytics Crowdsourcing Content Marketing Data Providers Communities CSPs Census & Panel Data Business Process Outsourcers Blogs Automatic Content n o i t i n g o c e R Augmented Reality Attribution Agile Mktg PM Agency Holding Companies Advocacy Mktg Addressable TV Ad Verification Online Ad Networks Ad Exchanges A/B Testing
Transcript of Gartner's Digital Marketing Map
Gartner Digital Marketing Transit MapThe digital sphere is always evolving. Gartner for Marketing Leaders keeps the CMO and her team connected to the research, so they can keep the competition guessing. For more information: gartner.com/dmtransitmap
Off-line Connection Vendor Station Product Station © 2013 Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates.
AD OPSDESIGN
SOCIAL OPS
WEB OPS
DATA OPS
MOBILITY
MARKETING OPS
DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB DM HUB
Connection to CMO
Connection to General Advertising
Connection to BI
Web Content Mgmt Web Analytics
Virtual Actors
Video Ad Networks
tmgM dA oediV
Venues
User Groups
UXP
UX Design
Tag Mgmt
Social TV Social Networks
tmgM gtkM laicoS
Social Apps
Social Analytics
Social Advertising
Smart Kiosks
Site Retargeting
Search Retargeting
Search Engines
SEO Tools
SEM Platforms
Rich Media Search
Real-Time Decisioning QR Codes
Programmatic Media
Program Guide Promo
sceR & sweiveR
Embedded Merch
Product Design
Compliance
Predictive Campaign
Analytics
OTT Video Online Video Publishing
Online Retailers
Data Exchanges
NFC
Natural Language
Questioning
Native Ads
Marketing Analytics
Campaign Mgmt
Mobile Search
Mobile Media & Targeting
Mobile App & Content Svs Mobile App
Marketplace
Mobile Analytics
Mobile Ad Networks
Microsensors
Media Labs
Media Companies
Media Agencies
Marketing Service
Providers
Mktg Resource
tmgM
In-Game Ads
Idea Mgmt
IT Service Connectionto IT Providers
Connections to Sales & Service
Geotargeting
Geofencing
Gamification Tools
Finger- printing
Experience Targeting
Emotion Detection Email Mktg
E-Commerce Enablers
Dynamic Creative
DOOH Media Svcs
Media Metrics
Digital Asset Mgmt
Digital Agencies
Data Warehouses
DMP
Customer Analytics Crowdsourcing
Content Marketing
Data Providers
Communities
CSPs Census & Panel Data
Business Process
Outsourcers
Blogs
Automatic Content noitingoceR
Augmented Reality
Attribution
Agile Mktg PM Agency Holding
Companies
Advocacy Mktg
Addressable TV
Ad Verification
Online Ad Networks
Ad Exchanges
A/B Testing
