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Gartner The Business of IT Research Peter Sondergaard SVP, Global Research Jenni Lehman GVP, Research Strategy and Operations

Gartner Research in 2011

• Responding to Growth • Focusing on Innovation

Since Early 2010

• Created 60 net-new analyst positions • Expanded the sales force • Accelerated in emerging markets • Defined new ways to engage clients • Focused on innovation

• What does this mean for Gartner? • What does this mean for you?

Gartner Value Proposition Executive Programs Research for CIOs and IT Executives

Equips CIOs with the role-specific tools and knowledge they need to deliver exceptional business results for their organizations

Gartner for IT Executives

IT Professionals

Extended IT Leaders Team

IT Leaders

CIO

Gartner Value Proposition IT Leaders Research for Key IT Roles

Gartner for IT Executives Gartner for IT Leaders Provides IT leaders with just-in-time, role-specific insight from Gartner analysts and peers to drive overwhelming success on critical initiatives and IT purchases

IT Professionals

Extended IT Leaders Team

IT Leaders

CIO

Gartner Value Proposition IT1 Research for IT Professionals

Gartner for IT Executives

Enables broad access for IT professionals seeking in-depth research to drive technology architecture decisions and implementation strategies

IT1

Gartner for IT Leaders

IT Professionals

Extended IT Leaders Team

IT Leaders

CIO

Gartner Value Proposition Relevant Content for All IT Constituencies

CIO

Key Initiatives

Vendor Decisions

Disciplines

Peer Networking

IT Leaders

Key Initiatives

Vendor Decisions

Disciplines

Peer Networking

IT Professionals

Key Initiatives

Vendor Decisions

Innovations

Peer Networking

IT Professionals

Extended IT Leaders Team

IT Leaders

CIO

Gartner Value Proposition AMR Supply Chain Leaders Research

AMR Supply Chain Leaders combines the best value- chain insights to help clients drive business performance

Supply Chain

Leaders

CSO

• Industrial Value Chain

• Consumer Value Chain

• Healthcare Value Chain

• Cross-industry Value Chain

• Sustainability

Questions about the growth

• How do you decide on new areas of research coverage?

• How do you decide where to add new analysts?

• Does this mean you will increase language coverage?

• Does this mean more capacity for SAS?

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Gartner Business Wizard

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Gartner Business Wizard

Initiatives Vendors E-mail Preferences Peers Thank You

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Gartner Impact Gartner Business Wizard — Advice Aligned to Key Initiatives

• Key Initiatives - Projects - Disciplines - Process - Innovations

• Personalized alerts and recommended content

• Top Vendors by KI

Cloud Computing

Enterprise Architecture

Mobile Enterprise Strategy

ITIL and Process Improvement

IT Strategic Planning

IT Governance

Business Intelligence and Performance Management

IT Cost Optimization

Application Development

Data Center Modernization and Consolidation

Gartner Impact Top Client Key Initiative Highlights

Gartner ‘business gets social’

• Peer Connect - Peer-to-Peer connections - Connecting on key initiatives and topic of interest

• Over 10,000 clients connected today

• Gartner Blogger Network • 1,500 new visitors per day

• Analyst Twitter

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What’s Gartner’s policy on social media?

• New Gartner web policy • Consistent with our position of always

maintaining objectivity and using rigorous practices to protect our clients and our business - Financial Interests and confidentiality - Peer review and approval of all research - Office of the Ombudsman

• What does this mean to you? - You can count on when and where you will see analyst

comments on industry topics

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Gartner ITScore Assess Your IT Maturity

• Gartner ITScore: an interactive maturity assessment for enterprise IT and the individual IT roles

• Customized results with recommendations improve operational reliability and excellence to drive better business results with the strategic use of IT

1.0

2.0

3.0

4.0

5.0

Strategy & Vision

Executive Leadership

Technology Leadership

Business Mind-Set

People & Skills

Business &

Financial Mgmt.

Performance Management

Gartner ITBudget Manage IT Spend. Contribute Business Value.

• Gartner ITBudget: an interactive, structured methodology to compare enterprise IT budgets against Gartner IT Key metrics averages

• Enhances IT-to-business planning and communications by providing tools to map your IT budget into a services-based view

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Research Strategic Road Map Two New Research Deliverables

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Domain-specific scenario authored by the analyst

Template for client to create a Road Map specific to their organization

Strategic Road Map

Strategic Road Map Toolkit

Two Strategic Road Map Content Types Have Common Structure

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Future State

Current State

Gap Analysis and Interdepen- dencies

Migration Plan

Enterprise Context

Strategic Road Map Timeline Graphic

2012 2013 2014 2015 2016

• Decision-Centric Analysis

• Ubiquitous Analysis

• Unstructured Data

• Support the business

• Fact-based culture

• Predictive Analysis

• Self-Service

• Granular Analysis

• Predictive Investments

• Continuous Analysis

• External Data

• Pattern-Based Strategy™ employee empowerment

• Long-term competitive advantage

Drivers Drivers Drivers

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Rethinking Content Structure

• Additional new content types - Impact Appraisal - Innovation Insights

• Objective for all new content types

- Improve quality of the reading experience - Allow for easier display

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Research Planning

• How much of your agenda is top down vs. bottom up?

• How do you decide when to use different

methodologies such as a Magic Quadrant or a Vendor Rating?

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Magic Quadrant

• Guideline refresh to drive greater consistency • FAQ update to help you understand the process • Contact information posted on g.com to increase

process transparency • Focus Group Feedback

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Vendor Briefing Process

• 12,000 Briefings anticipated in 2011

• Process changes - Analysts have 48 hours to respond to VB request poll - At that point we can confirm the time on their calendars

• What this means for you?

- In 48 hours we can confirm who will attend a briefing

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Gartner QVR Quick Value Rating

• One simple question – how valuable was this interaction?

• Inquiry – live – 47% response rate • Documents – launch in November • SAS and other interactions - 2012

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Research Success Indicators

• What are the key performance indicators for the Research business?

• What are the key performance indicators for individual analyst?

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Looking Forward - 2012

• Constituency focus • Programs to engage clients directly with the

content - Gartner Business Wizard - Interactive Tools and Methodology

• Increasing relevancy through industry and geographic coverage and contextualization

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Questions